case study TATA MOTORS, 500 Fortune company

1. BY:- Abhishek kumar, Abdul
Abhay Singh, Manish Misra
PRESENTATION

2. INDEX
 HISTORY
 Company's Profile
 Plants
 Product Range
 Key Strategies
 Future Prospects

3. HISTORY
 Commercial vehicle sector – 1954
 forming joint venture - Daimler-Benz
 Passenger vehicle market – 1991
 Launched Indica in 1998
 Joint venture with Marcopolo (Brazil) – 2006
 Rajiv Gandhi National Quality Award in 2009

4. CONT.
 In 2010 acquire 80% stake in Trilix (Italian).
 In 2012 Tata Motors invest ₹6 billion in DRDO

5. TATA MOTERS LTD
 Founded : 1945; 74 years ago
 Founder : Ratan Tata
 Headquarters : Mumbai, Maharashtra
 Key People : Natarajan Chandrasekaran
Guenter Butschek (CEO)
 Parent : TATA Group
 Area Served : Worldwide

6. CONTS.
 Services : Automotive design,
Outsourcing service
 Revenue : US$43.910 billion
 Net Profits : US$1.31 billion
 No. of employees : 81,090
 Subsidiaries : Jaguar Land Rover (Ford, USA)
Tata Daewoo (South Korea)
Tata Hispano

7. PLANTS
 Jamshedpur
 Pune
 Lucknow
 Patnagar
 Sanand

8. PRODUCTS RANGE

9. KEY STRATEGIES
There could be number of factors that contribute to
the success of the company But the key factors the
success of The include.
 Quality
 Innovation
 Distribution Channel
 Variety of products
 Promotion
 Product attributes