AB9 Media has over 5 years of experience in transit media and specializes in innovative advertising solutions. They provide advertising options across various Mumbai transit platforms including taxis, local trains, BEST buses, and the Mumbai Metro. Their taxi advertising in particular reaches over 30 million impressions per month on average per cab. The local trains in Mumbai carry over 20 lakh passengers daily and offer opportunities for external and internal branding. The Mumbai Metro similarly provides a premium captive audience of over 7 lakh daily commuters that can be reached through digital, station, and train advertising packages.

1. Transit Media Options

2. About AB9 Media
• AB9 Media has a wide experience in transit media for over 5 years
• Has deep knowledge in the key areas of this business
• AB9 Media founder has done his MBA from Newcastle, United Kingdom
having knowledge internationally as well as nationally
• AB9 Media is an authorized agency to sell TABcab Taxi Ads. in Mumbai
• AB9 Media is also an agency to sell advertisement at Lalbaug cha Raja
• It specializes in innovative ideas that can be carried through ambient
Media
• Believes in client servicing, media planning and media buying

3. • TaxiAds is the only form of outdoor advertising that can single-handedly
reach the entire market everyday
• TaxiAds is cost effective because it offers the highest reach 24 x 7 &
frequency at the lowest cost compared to other mediums
• Taxis are intrusive and will deliver your message to your target audience
reinforcing your brand when it's most effective and least expected
• TaxiAds play a vital role in the media mix by reaching consumers when
they are on the move by covering on a n average of 200 kms per day
• Demand centers – Airports, corporate houses, business centers, shopping
malls, Education institutes, financial institutes, cinema halls, in-built
complex etc.
Taxi Ads (External Vinyl Pasted on 4 Doors + Boot)
• 30,00,000+ impressions per cab for External Ads in a Month
Internal Ad space
• Minimum duration of each trip : 1 hour
Why Radio Taxis?

4. External Branding
Cab Exterior

5. Airport Boarding Pass
Roadshow Cab Interior

6. Lalbaug Cha Raja

7. Mumbai Local Trains
Why Local Trains?
• Local trains are the lifeline of Mumbai, carrying
approximately 20 lakh daily.
• Local trains are divided into Western and Central line
and consist of 109 and 87 trains respectively.
• Western line has 11.9 lakh passengers/ day & Central
line has 9 lakh passengers/ day.
• Each train does an average of apprx. 7 – 9 trips a day.
• There are 12 or 15 Bogies in each train
External Branding
Internal Branding

8. BEST Buses
Bus Exterior
Bus Interior
Bus Shelter

9. 1 crore ridership achieved in a span of 1 month
A record 1.15 mn travelers boarded the metro within first
two days of commencement
More than 6 lac+ children travelled for free on weekends
Daily 7 lac+ commuters and growing
Mumbai Metro trains have made over 13,000 trips and
covered over 1.5 lac km with more than 99% service
efficiency
Mumbai Metro

10. Source : MMO June’13 Data
7 Lac+ premium captive audience reached daily
Facts and Figures

11. Train Wrap
Experimental Zones
Back Lit Panels
Digital Packages
Metro Media Options

12. An opportunity to create a brand network by choosing strategic
sites at station platforms- across all 12 stations
Back-Lit Panels

13. • First ever digital media offering on an Indian metro.
• Unique advertising network for high visibility
• High impact HD digital sites to engage and entertain captive audiences
• Synchronized 99 digital screens to mesmerize the moving audience
WEH – 36 Screens Ghatkopar – 36 ScreensAndheri– 27 Screens
Digital Media

14. Stations on Offer Location Size available Purpose
All major stations Concourse
10X 10
8x8
6x6
Great opportunity to interact and engage with
hard to reach audiences in Mumbai city
Experimental Zone

15. ACTIVE CONCOURSE
Per Spot 15 sec
No. of slots / spots 3 + 1
(3 Ad spot + 1
Content)
Total Loop 1 Minute
Operational hrs 17 to 18 Hours
Total No. Ad
appearance in day
1020 to 1080 no. of
times
(60 Times in 1 Hour)
Total No. of screens 99 screens across 3
stations
BRAND EXPOSURE
48,114,000 sec per month
BRAND OCCURANCE
3,207,600 times per month
ACTIVE CONCOURSE
Per Spot 15 sec
Spots per Loop 3+ 1
Total Loop 60 sec
Digital Screen Plan

16. Thank you
Abhinav Gupta
+91 9833557773
ab9media@gmail.com