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Royal enfield

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This is a assingment done by me on Royal Enfield Marketing strategy

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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • what a good ppt
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  • Thank you sir for sharing this vital information with me as well as whoever see my PPT.I will checking out soon and try to upadate it once again.Now a days i am slightly busy in my exams and SIP.So not now but i will definately recover it soon.Looking for my more mistakes,i love to hear that always.Sir if you dont mind i will like to join you on Linkedin (Abhilashsrivastava35@gmail.com).
    Thank you once again
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  • Hi Abhilash ,your ppt is good but i am saying check your stats ..
    Refer one of the article below which shows Royal enfield aspiration to cross 1lac sales marka ..however in your ppt you are saying they have sold 17lacs (infact you have written as 1.7m !!!) .Refer slide no.5 for FY 10-11 ..similar mistake in other FY figures as well .
    4 Ps doesnt get you right figures perhaps .
    Article excerpts :
    Although almost Indian auto companies are experiencing the sales decreasing from the past few months, Royal Enfield has been forging ahead where their sales figures are concerned. Royal Enfield is well-known for their Classic Chrome and Bullet has now launched the new Thunderbird 500cc and 350cc which is expected to take their sales targets to a new level.
    In 2010, the sales stood at 53,000 units which jumped to 75,000 units in the year 2011 while this year the sales are expected to cross the 1 lakh mark before the end-2012. The RE Thunderbird 350 was launched wayback in 2002 the company still manages to sell about 1,000 units per month. To keep the momentum going, Royal Enfield will be launching Cafe Racer 500 model sometime in 2013 and its expected to be lightest Royal Enfield motorcycle ever.
    The Cafe Racer 500 was unveiled at the 2012 Auto Expo held in New Delhi earlier this-year. To maintain the true cafe racer style, the seat is stretched for the rider to crouch on the tank during high speed runs. Except designing and rear disk all, other features are same as Thunderbird 500 like projector headlight, fuel injection, gas-charged suspension, rear disc brake, digital LCD console. The Cafe Racer will be an important chapter in the Indian motorcycling history given that this motorcycle will be the first cafe racer to be designed, developed and launched in India.
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Royal enfield

  1. 1. RIDES INTO THE MASS TERRAIN WITH NICHE MARKETINGAbhilashPGDM12-14Indian Institute Of Business Management 2/11/2013 Abhilash roll no-16 4Ps BUSINESS AND MARKETING
  2. 2. ABOUT•Royal Enfield was name under the Enfield CyclesCompany made Motocycles.•From last few years 350cc Royal Enfield have beenpicked mostly by rough and tough peoples like Policeand Military persons.•High price of this Bike have been confined to a NICHEcategory.•The tag line shows their features like “Made Like AGun”.•The main aim is “Offering better performance,efficency,reliability and easier maintainance forcustomer is always the focus” Abhilash roll no-16 4Ps BUSINESS AND2/11/2013 MARKETING
  3. 3. SPECIFICATIONS•Power packed muscular look•High cc (350cc)•Powerful engine•Royal look•Rennovated•High Price These are not only some speification these areREASONS dur to which this bike comes in NICHEcategory. 2/11/2013 Abhilash roll no-16 4Ps BUSINESS AND MARKETING
  4. 4. NICHE MARKETING•Also called CONCENTRATED MARKETING.•Companies divide market for better performance orconcentration.Like they first target the market thebreaks it into different segment and at the last theydivide it smaller segment called NICHE MARKET.•Through this firms achieve a strong market positionbecause of greater knowledge of cunsumer needs.•Following are some more examples of NICHEproducts like Johnson and Johnson(targetingbaby),Sugar free buiscuits(targeting Diabitic patients). 2/11/2013 Abhilash roll no-16 4Ps BUSINESS AND MARKETING
  5. 5. SALES OF ROYAL ENFIELD1.8 million unit1.61.41.2 10.8 million unit0.60.40.2 0 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2/11/2013 Abhilash roll no-16 4Ps BUSINESS AND MARKETING
  6. 6. •Royal Enfield sold 45,915 unit in all for the april –august 2012 period a gwoth in the sale of aprox51.53%•For attracting customer campaign like “theHimalayan Odysses”, “Leave Home”Etc organized bythe company.•Leave home campaign was for youngster to leave thecomfortable life of the homes and join the adventureslife with Royal Enfield.•They also einforced Masculinity,thrill and adventure.•The theme “Handcrafted in Chennai” talks how 2brothers Ashok and Jaya Kumar make this bike inTamil nadu by themselves. 2/11/2013 Abhilash roll no-16 4Ps BUSINESS AND MARKETING
  7. 7. •The sound of engine like “DHUK DHUK DHUKDHUK”is a notifying thing in this bike.•In World War 1 this bike was used at its best andfurther in 1955 Indian Government odered 800bikesof 350cc.•Royal enfield units in production.Lookig at theincreased demand for its bike,the company plans toincrease its production capacity upto 1.5 lakh unitsper annum by early 2013. 2/11/2013 Abhilash roll no-16 4Ps BUSINESS AND MARKETING
  8. 8. THANK YOU2/11/2013 Abhilash roll no-16 4Ps BUSINESS AND MARKETING

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