"Social Media - The Next Generation" presentation for Denver Chamber of Commerce

1. Denver Chamber Gold Program:
To SM or not SM
Richard Abels
Abels Communication Company
June 15, 2012
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2. 4 Areas of Unified Activity
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3. The Marketing Tool Bag
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4. The Social Media Mix
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5. Goals → Audience(s)
 Who and How Many are they?
 Why are they?
 Where are they?
 How do you reach them?
 Are they even on SM?
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6. 6

7. Goals + Audience → Msgs/Tools
 Meet their needs
 Why important to audience (not you)
 Advantages/niche
 Credibility/expertise
 Why audience should care
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8. Effectiveness: Reaching
 The Right People
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9. Effectiveness: Reaching
 The Right People
 With the Right Message
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10. Effectiveness: Reaching
 The Right People
 With the Right Message
 To Engage Them
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11. Effectiveness: Reaching
 The Right People
 With the Right Message
 To Engage them
 So they take the Action you want
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12. SM: Part of Mix IF you define
 Tangible goals
 Content (it’s king!) and relevance
 Day-to-day responsibility
 Monitoring
 How you use the info
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13. SM: Where It Works
 Consumers, Retail etc.
 Content providers
 When people are “listening”
 Create interaction
 Immediacy/Call to Action
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14. SM: Where It Doesn’t
 Closed environment
 Wrong audience
 Push too much info too frequently
 Not relevant
 No Call to Action
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15. Social Media
It’s all about Goals, Tools and
Effectiveness
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16. Which Ones Will You Use?
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17. Questions at Conclusion
Richard Abels
Abels Communication Company
(303) 779-6292 www.AbelsComm.com
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