I've done this presentation while I was student in Yanbu University College, which it was required for MGT418 Course. This presentation is about how McDonald's Promotes their products and their development strategy.

1. Product Development
Strategy
Student Name: Abdullateif Ahmad Abdullkareim
Instructor: Dr. Rajiva Menon
Course: MGT418
Date: 5th of March 2017

2.  Developing new products or modifying
existing products so they appear new, and
offering those products to current or new
markets is the definition of product
development strategy.
Product Development Strategy
Definition

3.  Step 1: Generating.
 Step 2: Screening The Idea.
 Step 3: Testing The Concept.
 Step 4: Business Analytics.
 Step 5: Beta / Marketability Tests.
 Step 6: Technicalities and Product Development.
 Step 7: Commercialize.
 Step 8: Post Launch Review and Perfect Pricing.
Product Development Strategy
Steps

4. Product Development
Strategy for McDonald's

5.  McDonald's features several products on their menu
that are permanent and do not change. Examples of
this include their basic hamburger and cheeseburger,
the Big Mac and the Quarter Pounder. After the initial
development, these items remain on the menu for
extended periods of time without undergoing significant
changes. This strategy ensures that there is always
something familiar for consumers on the menu.
Permanent Product Strategy
for McDonald's

6.  McDonald's regularly develops temporary products. The
McRib, for example, is a product that is offered only
seasonally. The Big Ocean burger is an example of a
burger that was developed as a temporary product,
offered only for a few months in 2007. The purpose of this
product development strategy is to give customers
something new to experience on each visit and to
experiment with new items that may become permanent.
Temporary Product Strategy
for McDonald's

7.  As McDonald's has expanded internationally, it has created
several products to meet consumer demand in the local
markets. In the Netherlands, for example, they have developed
the McKroket, a burger featuring a typically Dutch kroket, a
deep-fried, ragout-filled patty. Even in parts of New England
and Atlantic Canada, they have developed the McLobster, their
version of the local lobster roll sandwich. This strategy ensures
that local customers have foods to fit their tastes.
Local Product Development
Strategy for McDonald's

8.  In addition to developing new products for local
markets, McDonald's also use an adaptation strategy
whereby they take a product and modify it to fit local
tastes. In India, for instance, the Big Mac has been
modified into the Maharaja Mac which contains no beef,
in keeping with local diets. Even the McLobster has
been adapted to the McCrab in some U.S. markets
where crab is a common food.
Local Adaptation Strategy
for McDonald's

9.  A product development strategy provides a framework for
creating new products or improving the performance, cost or
quality of existing products.
 The strategy helps a company achieve business goals, such
as entering new markets, selling more to existing customers
or winning business from competitors.
 A successful product development strategy can also increase
revenue and profitability, but careful planning is essential to
minimize the risk of costly mistakes.
Conclusion

10.  One Stop Global: Brand and Product Localization: McDonald's McItaly Burger
 Thrifter; McDonald's Strange Menu Around the World ; Beatrice Adams; September
2007
 "Grinding it Out: The Making of McDonald's"; Ray Kroc et al.; 1992
 "McDonald's: Behind the Arches"; John F. Love; 2008
References