Attitude which represent ones belief, feeling and ideas , action, tendency towards object and ideas. When a person feels about something ,about a place, commodity and a situation or an idea is called attitude.

1. By Abdul Razak.R

2. Meaning and Definition
An attitude is generally defined as the way a
person responds to his or her environment, either
positively or negatively.
Reitz has defined attitude as ‘is a persistent
tendency to feel and behave in a favourable or
unfavourable way towards some object, person or
ideas’.
Attitude which represent ones belief, feeling and
ideas , action, tendency towards object and ideas.
When a person feels about something ,about a
place, commodity and a situation or an idea is
called attitude.

3. Three Components of Attitude(ABC Model)
Attitudes
Evaluative
statements or
judgments
concerning
objects,
people, or
events.
Cognitive Component
The opinion or belief
segment of an attitude.
Affective Component
The emotional or feeling
segment of an attitude.
Behavioral Component
An intention to behave in
a certain way toward
someone or something.
Evaluation
Feelings
Action

4. Cognitive = evaluation
My superior gave a
promotion to a coworker
who deserved it less than
me. My supervisor is unfair.
Affective = feeling
I dislike my supervisor!
Behavioral = action
I’m looking for other work;
I’ve complained about my
supervisor to anyone who
would listen.
Negative
attitude
toward
supervisor
ATTITUDES

5. Functions of Attitude
1. The Adjustment Function. Attitudes often help
people to adjust to their work environment.
2. Ego-Defensive Function. Attitudes help people to
retain their dignity and self- image.
3. The Value-Expressive Function. Attitudes
provide individuals with a basis for expressing their
values.
4. The Knowledge Function. Attitudes provide
standards and frames of reference that allow people to
understand and perceive the world around him.

6. Important Attitudes Related to
Organizations
 Job Satisfaction
- Is a set of favorable or unfavorable feelings and
emotions with which employees view their work.
 Job Involvement
- The degree to which a person identifies with a job,
actively participates in it, and considers performance
important to self-worth.
 Organizational Commitment
- The degree to which an employee identifies with a
particular organization and its goals and wishes to
maintain membership in the organization

7. Attitude
Economic
status
Family
Vicarious
Learning
Classical
Conditioning
Experience
with the
object
Formation of attitude

8. Experience with Object : Attitude can develop from a
personally rewarding or punishing experience with a
object.
Classical Conditioning : It involves involuntary
responses and is acquired through the pairing of two
stimuli.
 Vicarious Learning : Formation of attitude by
observing behavior of others and consequences of
that behavior.

9.  Family and Peer Groups : A person may learn
attitudes through imitation of parents
Economic Status : Our Economical and occupational
positions also contribute to attitude formation.