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1. SAMARA UNIVERSITY
COLLEGE OF BUSINESS AND ECONOMIC
DEPARTMENT OF MARKETING MANAGEMENT
REPORT APPARENTSHIP ATTACHMENT IN CASE OF FINANCE
AND ECONOMICS SAMARA UNIVERSITY BRANCH
PREPARED BY: BALULE LAMU
ID NUMBER: SU12O22O5
SUBMITTED TO: MARKETING MANAGEMENT DEPARFTMENT
March, 2023
Samara, Ethiopia

2. ABSTRACT
The main objective of this report attachment is to determine how the theoretical courses are applied
on the real world. Besides this, it focuses on identifying and opportunities facing the department.
It was conducted that there is the existence of clear and good communication channel between
head of the office and different functional departments of the discriminatory treatments, act of
relationship between the office and its stakeholders, many well educated and well experienced
staffs are the major strength of the office. The report will explore and dig out how the Organization
perform its activity having in mind the objective of the attachment. The report has four major parts,
part one deals with organization report which includes background, organization structure, swot
analysis and problems observed in the organization. Second part covers activity report which
includes major activity and responsibility, performance evaluation as well as problems
encountered on the job and how the problem is solved. The third part is about attachment
evaluation which deals with significance of the attachment, relevance of the organization,
applicability of the theory on real working and major problem and suggested solution. The final
part includes summary, conclusion class to acquire need to become practical oriented professional
to strength work value through and recommendation. The advantage of this attachment is
expectance to apply knowledge learned in the improved understanding.

3. ACKNOWLEDGEMENT
Before all and forever my thanks is to the great God for keeping me alive and enable to conduct
the practical attachment and all other things. Next, I also like to present thanks to Samara
University and Head the Department, because of preparing such great opportunity in order to
having working experience during our break vacation in time and this differentiates it from other
universities in Ethiopia and it leads us for provision of quality education. Then I would like to
forward my deep appreciation to Samara university finance and economic cooperation office to
facilitate and hosting me throughout my working time or allow me to do my practical attachment
with their organization. In addition I would like to thanks all the staff of budgeting and planning
department for their friendly and reserved cooperation during my practice with them. Finally, I
would like to thanks my backbone and lovely family for their economical and psychological
support to reach this end result of the studies.

4. CHAPTER ONE
INTRODUCTION
1.1 BACK GROUND OF THE ORGANIZATION
Samara university finance and economic cooperation office is found in Afar around the Samara
town. Samara finance and economic cooperation was established in 1999 E.C, at the time of
establishment it has four departments, and namely these are:
Budget management group
Finance management group
Purchase management group and
Audit management group
Samara university finance and economic cooperative office is one of the government office found
in the district by which its primary objective is to finance and budget various economic and social
development in the University finance and Economic cooperative has been supporting different
sectors in the university like, Education sector, Health sector, etc.
Generally, the office has been supporting the socio-Economic development of the University in
particular, and the country. In general by preparing various plans, strategies, and policies and
implementing this plans and strategies in accordance to the rule and regulation of the organization.
1.2 OBJECTIVE AND GOAL OF THE ORGANIZATION
The objective of Samara University finance and economic development as the following:
General objective:
To improve modern finance allocating system.
Reduce unemployment problem of Samara
Improve internal auditing system
Enhancing socio economic development
Specific objective:
Encouraging fast economic and social development through integral development
programmed, information, and communication.
Increasing revenue of town by different means.
Using the government resource effective and efficiently
Doing works on time to check customer satisfaction.
Ensuring the productivity of development programmed that has been intended to achieve
goals.
Implementing and monitoring the allow budget according to the financial rule and

5. regulation.
Increasing customer satisfaction and social participation etc.
1.3. CARDINAL ISSUES OF THE ORGANIZATION
1.2.1. Mission:
 Wise use of resource
 Collecting work day revenue and expanding it
 Implementation of plan based on relevant information.
 Enhancing resource that allocating in University
 Improving productivity of the University in excellence or sustainable way.
1.2.2. Vision:
when poverty is eradicated through self-reliant own resource way of establishing effective
and efficient development
The vision of Samara finance and economic development was To bring an integrated
&sustainable development & to see Samara utilizing the resource in profitable way
Transformation five year plan and making into 2017 all people of town become meddle
income earning
1.2.3 .Values.
Respecting Society participation the financial rule and regulation.
Public trust and confidence.
Transparency
Customer focused.
Believing in team work & appreciating it
Successful resource management
Set up customer oriented activities in work place
1.4 POSITION OF THE ORGANIZATION/WORK FLOW
To achieve the above mentioned mission, vision, values and objectives the office has been
organized structurally in to .integrating development and plan department, internal audit support
work processing, secretary, finance administration support unit.
Under finance administration support unit, there are departments like: purchasing department,
payment department and accountant department, and under integrating development and plan
department, there are offices like: population department, planning and budget department, and
external resource department. Likewise, under development and support work processing there are
office like: data collection department, and auditing and checking department, and similarly under
internal audit support work processing there are offices like: internal audit and external audit

6. department. All these structures have connected to each other either vertically or horizontally to
share information and ideas there by so as to realize the above mentioned cardinal issues.
Figure 1.1 Organizational work flow
Samara University Finance Structure
Secretary Finance administration support
work processing
Integrating development
and plan unit
Internal
audit
support
work
processing
Payment
Department
Purchasing
Department
Accountant
Department
Plan and budget
Department
Population
Department
External
Resources
Internal
audit
External
audit

7. CHAPTER TWO
SWOT ANALYSIS
As it is known every organization has its own swot analysis. So Samara University finance and
economic development office has its strength, weakness side as well as good opportunities and
treat that improve and hinder organizational issues.
2.1 STRENGTH OF THE ORGANIZATION
Customer satisfaction was improving.
Service giving was based on time and accuracy
Preparing some evaluation form of employment suggestion box, and evaluate point to
evaluate workers.
Giving feedback to sector on regular report.
Minimizing extravagance of money and resource by taking saving, as culture of
organization.
Work plan in five year and yearly.
Ensure customer satisfaction
Better modern communication system.
Distribution of budget to each sector based on plan.
Decentralization of power.
Process based on organizational structure.
Efficient utilization of man power that get from college and university.
Serving customer mainly focused on budget, time and their accuracy.
2.2 WEAKNESS OF ORGANIZATION
 Poor attitude to serve their society.
 Distribution of budget between sectors is not based on fairness and accurate evidence.
 Lack of working material and class which are used to accomplish the organization
activity.
 Lack of experience computer how know to some employee.
 Lack of enough computers.
 Absence of interest to take feedback from customer.
 Lack of knowhow.

8.  Cost and revenue are mismatched.
 Problem to share knowledge and skill.
 Problem of budget utilization.
 Logistics problem.
 Lack in indicator of customer satisfaction.
2.3 OPPORTUNITY OF THE ORGANIZATION
Opportunity of the Samara university finance and economic developments we can see in different
view as the following:
A.POLITICAL VIEW
 Existence of peace and political stability.
 Presence of peace & security.
 Growth of active community participation.
 Presence of free administration system in University
B. ECONOMIC VIEW
 Presence of suitable economic policy in University
 As the income of society increase, source University revenue increases
 Development of gross product as a general country.
 An increasing of national income
 Presence of free market economy makes suitable economic growth
C.SOCIAL VIEW
 Expansion of health & educational sector.
 Presence of good population policy.
D. Technological view
 Expansion of computer in each sector.
E .Legal view
 Presence of suitable financial rule & regulation
 Expansion of justice improving system.

9. 2.4 TREATS OF THE ORGANIZATION
As their opportunity there is also treats of the organization in below view.
A. POLITICAL VIEW
 Population participation may be low
 Unjust action may be happen. Because, University officials gets position leads less time
to stay their position.
B. ECONOMIC VIEW
 Uncertainty of the future may leads the financial crises.
 An increasing of variability of income between nations.
 Unemployment
 Inflation may be happen.
 Our economic development mainly focused on agricultural activity, but they have not
completely competed with world market.
 Insufficient budget may be occurring.
 Number of illegal trader may be expanded.
C. TECHNOLOGICAL VIEW
 Limited distribution of supply new technological may be low.
D. LEGAL VIEW
 Low participation of society toward legal view.
Population awareness about rule and regulation may be decrease due to limited to share their
knowledge.

10. CHAPTER THEE
ACTIVITIES UNDER TAKEN DURING FIELD
ATTACHEMENT
3.1 BACKGROUND THE DEPARTMENT/FINANCE
I have done my practical attachment in finance administration support unit department which is
one of the departments that established at the time when the office exist. Under Samara University
Finance and Economic cooperative office, the department of finance administration support unit
was established as one of the department in the office in 1999 E.C. the department has been
undertaking a lot of activities since its establishment as department through coordinating the
skilled human power, financial resources, and non-financial resources of the organization and the
district has well.
The finance administration support unit department has its own objectives, responsibilities, and
activities to be done by the department. The department has been also facing various kinds of
problem and there are also some suggested solution or measures to be done in order to avoid or
mitigate the problems
3.2 OBJECTIVE AND MAJOR RESPONSIBILITY OF THE DEPARTMENT
3.2.1 The main objective of the department
As it is known every department of the organization has their own objective and
responsibility, so department of budget and planning has its own objective and
responsibility. Such as
 Preparing development plan of the town based on clear and accurate evidence.
 Conducting, monitoring and evaluating development plan of the organization
 Improving customer satisfaction.
 Increasing trust of society on development plan.
 Increasing objective policy of society based on collaboration and usefulness.
 Improving trust and fairness of budget distribution.
 Improving development activity evaluation and etc.
 Get loyalty from customer.
 Enhancing coordination and benefit of society.

11.  Increase female participation in development.
 Revising the quality of data and information.
 Enhancing work habit.
3.2.2 Responsibility of the department
The main responsibility of the department is as the following:
Checking whether the budget is properly allocated or not.
Evaluating different projects under taking in University.
Checking whether shortage or surplus occurred at different sector.
Collecting quarterly, semi-annually and annually reports from different sectors and
reports these to the finance zone.
Organizing plan preparation budget work in general.
Give different supportive orientation for University and bureaus in relation to budget
and evaluation of actions under take.
3.2 ACTIVITY OF THE DEPARTMENT
The major activities of the department:-
Prepare budget and project.
Collecting and organizing a regular report of budget owners and transferring to the
body that to consider.
Monitoring & distribution budget among each sector.
Monitor method & direction (how to run the implementation of plan).
Made middle term and short term planning horizon to achieve their goal.
Based on research and development identity the way resource are utilized among each
sector.
3.3 MY RESPONSIBILITY & ACTIVITIES AS MEMBER OF DEPARTMENT
My responsibility:
As a member of the department my responsibility:
o Being punctual.
o Honest to rule and regulation.
o Using resource of the organization.
o I was followed and respected all rule and regulation of the department.

12. o I have seen the sign of good attitude forward to my jobs, making Peace and co-related to
other employees.
o I was being honest for the department resource.
My activity in department
o Direct observation.
o Evaluating reports from different work sectors.
o Through undertaking survey.
o Through direct communication.
o Through preparing, disseminating, fulfilling and collecting. Questionnaire, and etc.
o Data collection from customer.
o Collecting socio-economic profile from different sectors like health sector, transportation
sector, agriculture sector and etc.
o Visiting & evaluating different project.
o Evaluating development plan of project.
o Reading different document related to the organization.
o Participate weekly meeting.
o Collecting data from employment as a form of questionnaire.
2.4. PERFORMANCE EVALUATION OF MY ACTIVITY
I did most of activity by the guidance of my supervisor and other organization employees
who sit around me. Because I was knew activity for a time. But after I spent two weeks I
understood the activity begin to do problem encountered on the job and remedial very well.
In general I believe that I perform my job effectively and efficiently.
I can evaluate myself as follow:
I accomplish my task safely; no such difficult problem faced me.
I was good interims of starting job on time.
I was very good in receiving order and applying to real work.
I have good relationship with subordinates.
I have good initiation to work.

13. 2.5. PROBLEMS ENCOUNTERED ON THE JOB & REMEDIAL MEASURE I HAVE TAKEN
PROBLEMS ENCOUNTERED ON THE JOB:
I have faced so many problems in the office during my summer practical attachment. Some
of them are discussed below.
Newness for employee of the organization.
Lack of computer experience on working by computer.
Behavior of some employees difficult to understand.
The condition department unable to understand at during beginning time.
Shortage of facilities like computer and printer.
Employees were not willing to share information.
Employees would not give information about the weakness of the organization.
REMEDIAL SOLUTION THAT I HAVE BEEN TAKEN:
The problems of computer can be solved by increasing the availability of such
materials on department.
The Problem of sharing information is solved through improving sharing information
among each subordinate.
And other problem solved by giving taking exactly information about the
organization.

14. CHAPTER FOUR
LESSON, EXPIRIENCE AND SKILL
4.1. RATIONALES OF PRACTICAL ATTACHMENT
This attachment has great importance behind it. It is primarily planned to check how the
theoretically learned courses and gained knowledge and skills are applied in real world
environment. It is also aimed of evaluating how relevant and applicable theoretically courses
learned are in real world it also looks into challenge and opportunities’ prevailing in the real world
and; to suggest some possible solution in the real world. The main and decisive purposes internship
and practical training program is to give practical professional training to the students. The major
significance are mentioned below as follows;
Advantageous For the student /trainee;
Make students well minded and to have good understanding in practical life.
Understanding the theoretical and practical education together.
Increase the capacity of understanding work easily.
To create job opportunity in the office that practice in and other office.
Advantageous for the organization
Share new and vital knowledge from students.
Reduce to much works by sharing some work to students.
To know SWOT of the organization.
Helps to increase modernize working system.
For the university
To graduate well minded and disciplined student.
To build model university
To produce good and creative students
To advertise the university and its students
4.2. SIGNIFICANCE OF PRACTICAL ATTACHMENT
Practical attachment is important learning mechanism which is applied by higher educational
institution to improve capability of the students who has-been graduated stile it makes the students
to actively involved in public service and student can also easily distinguish what expected from
them and how the customer is served in best manner.

15. Some other significance of attachment;
It is very essential to produce effective and efficient as well as competitive employee in the
real world.
Practice make perfect so that practical attachment equally contribute to theories to produce
well trained employee.
It measures the ability and cooperativeness of the student.
It helps the student to be more experienced and creative with their profession.
It helps the student know work ethics and work environment before legally hired.
it increases confidence of the students
the students should be also understand that theories are applicable
4.3. RELEVANCE OF ORGANIZATION AND MY ACTIVITIES
The task I performed in the organization and my activity is related greatly with my study and Most
of works done in the organization are also directly or indirectly related to my department of
International Trade and Investment Management. So, the organization is relevant and it’s goes
with my department and I am tried my best to perform better.
4.4. APPLICABILITY OF THEORY AND OTHER
It is obvious that the knowledge I had get in class help me while I was conducting my practical
attachment I have observed some course concept during my view in the organization. Some of
these course concepts are:
Budget deficit and surplus related with-introduction to microeconomics
Payroll preparation related with-principle of accounting I and II
Statistics is related with-statistics for business course
Planning, organizing, controlling and leading is related with-introduction to management
Concept of responsibility, punctuality, honesty, tolerance, locality and other related with-
Civic and ethical education
4.5. MAJOR PROBLEMS THAT I FACED DURING THE ATTACHMENTS
Many problems look for me during my summer practical attachment period these are;
Lack of enough recorded information regarding organization profile
Lack of computer to write some thing
Some senior workers are not willing to work with them
Lack of coordination among worker at first week.

16. Lack of job in the origination
4.6. SUGGESTED SOLUTION AND WAY FORWARD FOR ATTACHMENT
In order to overrun the above mentioned problem the following solution will be forwarded
Enough data have to be available regarding the organization
Bringing electronics material and enough computer in office
Students have to treated as other senior workers
I made self-sociable with the employees
Adopted what every challenges and I have finished my job on their desire time

17. CHAPTER FIVE
SPECIFIC MARKETING CONCEPTS
5.1 PRODUCT OFFER
5.2 DEMAND MANAGEMENT
Demand management is an emerging topic in supply chain management. It is focused on a fast and
adequate integration of supplier needs in order to balance and the strategically align demand with
operational capability in the supply chain. Lack of accurate information is among some of the
progressive demand alignment problems in a supply chain, which leads to inefficient customer
service, poor stack rotation, and high obsolescence rate aggravate by the wide diversity of
products. Therefore demand management should balance the customer needs and the company
capacities reducing uncertainties and providing efficient flow in the marketing management.
5.3 MARKET SEGMENTATION
Market segmentation is the actual process of identifying segments of the market and the process
of dividing a broad customer base into sub-groups of consumers consisting of existing and
prospective customers. Market segmentation is a consumer-oriented process and can be applied to
almost any type of market. In dividing or segmenting markets, researchers typically look for shared
characteristics such as common needs, common interests, similar lifestyles or even similar
demographic profiles. So, market segmentation assumes that different segments require different
marketing programmes, as diverse customers are usually targeted through different offers, prices,
promotions, distributions or some combination of marketing variables
Once the customer segments have been identified and profiled, the marketer must decide which
segment to target. Diverse customers will have different expectations. For instance, there may be
customers who will value a differentiated, high quality service, whilst others may be more price-
sensitive. Notwithstanding, not all firms have the resources to serve all customers in an adequate
manner. Trying to serve the entire market could be a recipe for disaster. The overall aim of
segmentation is to identify high-yield segments. These are likely to be the most profitable groups
of customers, or may hold potential for growth. Hence, the most lucrative segments will usually
become target markets.
The Benefits of Segmentation

18. By dividing the market into segments, marketing managers can acquire a better understanding of
the needs and wants of customers. This enables them to customise or to ‘tailor’ the company’s
marketing activities more accurately and responsibly to the individual customers’ likings.
Segmentation marketing supports businesses in meeting and exceeding their customers’
requirements. It may also allow them to evaluate the competitors’ strengths and weaknesses. This
way, they could discover business opportunities in markets which were not served well.
Customer segmentation enables marketers to adopt a more systematic approach when planning
ahead for the future. This leads to better exploitation of marketing resources, resulting in the
development of a more finely-tuned marketing programmes.
5.4 COMPETITIVE STRATEGY
5.5 PRICING, PRODUCT, PROMOTION AND DISTRIBUTION STRATEGY
5.6 CUSTOMER RELATIONSHIP MANAGEMENT
5.7 PROFITABILITY ANALYSIS
5.8 PROBLEMS OF THE DEPARTMENT/DIVISION
 Poor documentation system.
 Lack of punctuality.
 Shortage of human resource.
 Dishonesty and bad behavior of some employee
 Shortage of facilities such as computer, printer, chair and etc.
 Delay of data from different sector
 Absence of generator which can generate the needed electric power when there is no
electric power.
5.9THE SUGGESTED SOLUTION FOR THE DEPARTMENT PROBLE
Giving training for employee on how to work with computer.
Keeping the department data in proper manner.
The staff should buy sufficient number of computer.
The staff should buy the needed number of generator.
Hiring professionals and effective person to their work.
The department should give training and supervise in well manner to correct the

19. dishonesties of employee.
Implement balanced score card to evaluate the performance of employees.
If possible to eliminate or minimize delay report by motivating sector of organization.
CHAPTER SIX
CONCLUSION AND RECOMMENDATION
6.1CONCLUSION
My participation in the organization as employee of the organization is good in one side but there
are some problems from both the organization and me. With most of the employees I have good
relationship as a friend and employee of the organization. The four basic things (cardinal issues)
mission, vision, objective and value of the organization are listed in the first part of this paper. I
have tried to explain the performance of organization accordance with the objective and goal of
the organization. In the first part of this paper or report includes the structure of the organization,
how the management of the organization controls the organization and how it communicates
with lower employees. The paper or report also contains about SWOT analysis of the
organization. More or less I have tried to show and list the strength, weakness, opportunity and
treat of samara university finance and economic cooperative office.
Also I have listed the major problem of the organization and discussed solution to minimize the
problem from the different point of view. In the second part of the report I have discussed the
rationales, significance of this practical attachment. Also I have discussed applicability of
theories and others which are discussed in the class. The major problems that I have faced in this
60 days and the solutions taken by me are discussed. Generally, this practical attachment showed
me different things. So that, from my point of view this practice have so many advantages. This
practice has both advantage and disadvantages for the student. It is good opportunity for students
in terms of having experience but it may burden the students in terms of economy
6.2 RECOMMENDATION
It is recommended that strong attention is needed to be given to develop computerized and
documentation system, computer and other related technologies should be available for the staffs.
The office should be focus on research and development activities. So that it can identify its own
strength, weakness, opportunity and threat in the continuous process. In my stay as an employee

20. of the organization I have observed different things. I have encountered different problem as I have
discussed in this paper. So that I would like to recommend the following things:-
The organization should achieve the goals that have decided before.
The data of one organization is the resource for the organization, so that the
organization should have well-organized and structured data.
The organization should fulfil skilled workers in the whole department, this
helps to improve the performance of the organization and to minimize the
problem of the organization.
The organization should develop transparency among employee
The organization should develop cooperation between employee and
management
REFERENCE
1. Samara university finance documentation office
2. 2015 E.C general planning report
3. Samara university finance and economic yearly Budget reports
4. Finance and economic cooperative office the whole law of government administration of
2014 E.