Was Nike's campaign with Colin Kaepernick effective?

1. COLIN
KAEPERNICK
NIKE
CAMPAIGN

2. WAS THE
COLIN
KAEPERNIC
K
CAMPAIGN
BY NIKE
EFFECTIVE?

3.  63% of
respondents
like the idea of
brands taking a
political stand
and wanted
more brands to
do the same
thing

4.  Following the
campaign, 7 out of
10 respondents
were more likely to
purchase a Nike
product
 Meaning Nike had
an overall increase
in sales and revenue

5.  Nike saw
revenues of $6
billion and an
increase of 5%
in stock
following the
campaign with
Colin
Kaepernick
amid all the
controversy

6.  My view on Nike using
a controversial topic in
their new campaign is
that it was a good idea
because it benefited
the company financially
and created a positive
change around the
world.