This document provides a profile and career summary for a marketing and sales professional with over 11 years of experience in the entertainment, business development, and PR industries. They currently serve as the Marketing and Brand Manager for Toy Town Division of Mantech Ltd Company in Saudi Arabia, where they are responsible for marketing strategy, budgeting, campaign management, and business analysis. Previously they held marketing roles for other toy companies and hotels in Saudi Arabia and Jordan. They have a Master's Degree in Marketing and relevant training in areas such as financial analysis, public relations, and strategic planning.

1. PROFILE
A marketing and sales professional with over 11 years of experience in entertainment industry (FEC), business
development, and PR. Strong B2B and strategic-planning skills with superior leadership and teamwork
capabilities.
CAREER SUMMARY
 Mantech Ltd Company – Toy Town Division – Al-Khobar, KSA
Marketing and Brand Manager (Oct 2016 - to date).
- Overseeing the company’s marketing and sales budget.
- Developing the marketing strategy for the company in line with company objectives
- Managing all marketing activities for the company within the marketing department.
- Preparing Weekly and Monthly sales Report for Executive Vice President.
- Monitor the competitor marketing activities and report monthly to Executive Vice President.
- Co-ordinating marketing campaigns with sales activities.
- Overseeing and publication of all POS in line with marketing plans.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity.
- Preparing online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Working closely with design agencies and assisting with new product launches.
- Maintain effective internal communications to ensure that all relevant company functions are kept
informed of marketing objectives.
- Analyzing potential strategic partner relationships for company marketing.
- Preparing yearly quarter meeting results and presents the marketing plans to next quarter.
- Monthly Follow up with financial Department for the marketing budget to make control on the
expenses.
- I was having Target to increase the customer traffic and customer spend.
- Always Looking for new opportunity to increase our brand awareness.
- Marketing Survey and marketing research by making interview and focus group in our stores.
 Abdulla Fouad holding company – Toy Town Division – Al-Khobar, KSA
Marketing Officer (May 2015 – Oct 2016).
- Ensure all marketing activities are planned and organized with appropriate lead times.
- Execution of marketing plans and programs to achieve stated strategies and goals related to
revenue, profitability and market share.
- conducting market research activities to identify market characteristics, size, segmentation.
- Monitor the competitor marketing activities and report monthly to the sales and marketing
manager.
- approach big companies to have special deals.
ABDALLAH AL HUNITY
Nationality: Jordanian
Date of Birth: 14/2/1984
Email: abdallahalhunity@yahoo.com
abdallah.alhnaity@toytown.com.sa
Contact: +966 5 414 70 999

2. - Assist and take part on managing the website content, monitoring ongoing evolution, proposing
strategies and features as appropriate, and working with web designer to update as needed.
- Monitor conversations on the Social Web, any official/unofficial pages, Blogs, Wikipedia, Facebook,
Twitter, LinkedIn, YouTube, Instagram, etc. to Integrate Social Media with your Website and Mobile
Technologies.
- Administrator of the redemption policy to improve the revenue of the redemption games and to
improve the quality of the toys” selecting, purchasing, distributing, …etc.
 Abdulla Fouad holding company – Toy Town Division – Al-Khobar, KSA
Data Analysist (April 2014 – May 2015)
- Interpreting data, analyzing results using statistical techniques and providing ongoing reports.
- Developing and implementing databases, data collection systems, data analytics and other
strategies that optimize statistical efficiency and quality
- Acquiring data from primary or secondary data sources and maintaining databases/data systems.
 Haya Amman Hotels and Suites – Amman, Jordan.
Marketing Manager (Jan 2010 – Dec 2013).
- Create and develop marketing plans and strategies.
- Monitor promotions and campaigns.
- Create and review reports illustrating target achievement and year on year performance.
- Hire and train marketing staff and evaluating their performance,
- Address complaints and resolve problems.
- Manage Cooperation with other departments to achieve top client satisfaction.
 Travel Code Co. for travel and tourism – Amman, Jordan
Sales Executive (Nov 2008 - Dec 2009).
- Acquire new clients and upsell existing clients.
- Build pipeline and targets for potential business.
- Ensure accurate implementation and service delivery of sold services.
- Present new services and build rapport with potential clients.
 Zaid Foundation for Commercial Mediation – Amman, Jordan
Business partner (Jul 2006 - Oct 2008).
- Manage public relations activities.
- Improve the relationship with government departments.
- Create offers and proposals for estate sales.
- Work with clients and investors to review business cases and maximize returns.

3. EDUCATION
 Master Degree in marketing, Applied Science University, Jordan 2013.
 Bachelor Degree in international relations & strategic studies, Hashemite University, Jordan 2007.
PROFESSIONAL TRAININGS
 Financial for non-financial Course at Asharqia Chamber (May – 2017).
 Public relation, ceremonies & protocols training at The Jordan Foreign Affairs Ministry (Feb - May 2005)
 Strategic planning training at The Jordan Planning Ministry (Jun - Sep 2005).
 Media analysis training at The Jordan News Agency (Oct 2005 - Jan 2006).
SKILLS
 Effective presentation and power-point skills.
 Very strong in Computer skills (Word, PowerPoint, Excel)
 Strong sales, negotiations, and business development skills.
LANGUAGES
- ARABIC & ENGLISH