Created and evaluated Facebook campaign during Udacity nanodegree program

2. Campaign Approach
I am going to appeal to my target audience’s interest in
social media to get them to download the e-book. By
peaking their curiousiosity around how they could turn
their aptitude for social media into a viable career, I
should be able to obtain leads for Udacity’s Digital
Marketing nanodegree.

3. Target Persona
Background and
Demographics
Target Persona
Name
Needs
● Young adult
● High school and
some college
education
● Creative type that
sees potential in
online marketing
Creative Quinn
● To know she isn’t
wasting her
money
● Support while
she learns
● To be creative
● Concrete proof of
her skills
Hobbies Goals Barriers
● Music
● Social media
● Photography
● technology
● To gain new skills
● To be able to
pursue her
dream job
● To have good
work/life balance
● Lots of online and
traditional college
options
● Portfolio is lacking
● No current
experience in
marketing

4. Marketing Objective
My marketing objective is to collect 20 emails from
potential students who download the free ebook from
my one week campaign with a $100 budget.

5. KPI
My KPI will be the number of emails collected from
downloads of the free ebook during my week campaign.

6. Campaign Summary

7. Campaign Summary
1. Who did you target with your Ad Set and how
(demographics, location, interest, behavior etc.)?
a. United states, 18-35, english, small business,
social media, social media marketing
2. What Ad Copy and Ad Creatives did you use?
a. Wanting to make a career out of Social Media? Download this FREE ebook
to get started today!
b. Free Social Media Advertising Guide
3. If you made any changes, please describe them.
a. I didn’t make any changes

8. Wanting to make a career out of Social
Media? Download this FREE ebook to get
started today!
Free Social Media Advertising Guide

9. Key Results
Present the most important metrics per ad
Campaign Results Reach Cost Amount
Spent
Ad One 25 3450 2.48 62.11
Ad Two 7 834 2.44 17.09
Ad Three 10 1080 2.08 20.80
Overall 42 5098 2.38 100.00

10. Campaign Evaluation
1. Evaluate the success of your campaign, given your
marketing objectives.
a. Which ad performed best? Ad #1
b. Was your campaign ROI positive? Please use this
equation to calculate ROI: YES
i. ($15*# of leads)/cost=ROI for DMND
ii. (15*42)/100= 6.3
Marketing Challenge Reference
● DMND: conversion value
(revenue) of $15 per collected
email address
● Corporate Training: conversion
value (revenue) of $150 per
collected lead

11. Campaign Evaluation:
Recommendations
If you had additional budget, how would approach your
next campaign?
I would approach my next campaign by focusing on how
I could narrow down my audience. By focusing on a
smaller area or target interests I think I could greatly
improve my ad performance overall.

12. Appendix
Screenshots for
Reference

13. Campaign Results:
Performance

14. Campaign Results:
Demographics

15. Campaign Results: Placement

16. Ad Set Data: Performance

17. Ad Set Data: Delivery

18. Ad Set Data: Engagement