YOUTUBE SUCCESS.pdf

YOUTUBE SUCCESS: Scripting, shooting and editing YouTube videos for success

As a self-taught tech video creator and a successful one now I think I’m in a better position now to
share with you some tips that have made me successful on YouTube. People look at my channel,
now with almost 10 million subscribers, and ask how I did it.
So, today I wish to share with everyone that might be interested how I did it but before that let s set
an outline of what we will be covering today.
Please note: If you would like to watch me do all these steps don’t forget to watch the video at the
end of this ebook.
TOPICS COVERED
• Researching your topic
• Writing your script
• Planning your visuals
• Hooking your audience
• Shooting your video
• Editing your footage
• Posting your video
• Growing your YouTube channel
Let’s get started. Shall we?
RESEARCHING YOUR TOPIC
Researching your next YouTube topic requires careful planning and exploration. Here are some steps
you can follow to effectively research and choose a topic for your YouTube video:
1. Identify your target audience: Determine who your audience is and what type of content they
would be interested in. Consider their demographics, interests, and preferences. This will help you
narrow down potential topics that align with their needs and desires.
2. Brainstorm ideas: Generate a list of possible topics that are relevant to your channel’s niche and
appeal to your target audience. Write down all the ideas that come to mind, regardless of how broad
or specific they may be
3. Check popular trends: Look for current trends, viral topics, or popular discussions within your
niche. Explore social media platforms, news websites, and online communities to get a sense of
what people are talking about. This can provide inspiration for your next video topic.

4. Use keyword research tools: Utilize keyword research tools like Google Trends, YouTube Trends,
or keyword planner tools to identify popular search terms and topics within your niche. This will help
you understand what people are actively searching for and the level of competition for specific
keywords.
5. Analyze competitors: Study successful channels or creators within your niche to see what topics
they cover and which videos perform well. Analyzing their content can provide valuable insights into
what works and what resonates with the audience. However, ensure you bring your unique
perspective and avoid copying content directly.
6. Engage with your audience: Interact with your existing audience through comments, social media,
or online communities. Ask them for suggestions, feedback, or questions they would like to see
addressed in your videos. This engagement can provide valuable input for generating topic ideas and
help you tailor your content to their needs.
7. Research popular videos and articles: Look for popular videos, articles, or blog posts related to
your niche. Read, watch, and analyze the content to identify knowledge gaps or areas where you can
provide a fresh perspective. You can also find inspiration by exploring related topics or expanding on
existing ideas.
8. Consider your expertise and interests: Select topics that you are knowledgeable and passionate
about. Your enthusiasm and expertise will shine through in your content, making it more engaging
and authentic. Choose topics that align with your channel’s overall theme and your own interests to
maintain consistency.
9. Evaluate search volume and competition: Once you have a list of potential topics, assess their
search volume and competition. High search volume indicates a greater potential audience, while
low competition suggests a better chance of your video being discovered. Strike a balance between
popularity and competition to maximize the reach of your content.
10. Choose the final topic: Based on your research, narrow down your options and choose the most
promising topic for your next YouTube video. Consider the relevance, potential audience interest,
uniqueness, and feasibility of creating high-quality content on the chosen topic.

Remember, research is an ongoing process, and it’s essential to stay up to date with the latest trends
and developments in your niche. Continuously refine your content strategy based on audience
feedback and analytics to ensure your YouTube channel remains relevant and engaging.
WRITING YOUR SCRIPT
Writing a YouTube script involves planning the structure, content, and delivery of your video. Here’s
a step-by-step guide to help you write an effective YouTube script:
1. Define your video’s purpose: Start by clarifying the objective of your video. Are you trying to
educate, entertain, inspire, or inform your audience? Knowing your purpose will guide the content
and tone of your script.
2. Outline the structure: Create an outline or storyboard for your video. This will serve as a roadmap
for organizing your content and ensuring a logical flow. Divide your script into sections such as
introduction, main points, examples, and conclusion.
3. Grab attention with an engaging introduction: Begin your script with a strong hook to capture the
viewer’s attention from the start. Use a compelling opening line, ask a thought-provoking question,
or share an intriguing fact to pique their interest.
4. Present a clear thesis statement: Clearly state the main topic or message of your video. This thesis
statement will guide the rest of your script and help viewers understand what to expect.
5. Develop key points: Outline the main points you want to cover in your video. These points should
support your thesis statement and provide valuable information or insights to your audience. Each
key point can serve as a separate section or paragraph in your script.
6. Provide supporting details and examples: Elaborate on each key point by providing supporting
details, examples, or evidence. This helps to make your content more engaging, relatable, and
informative. Use personal anecdotes, data, statistics, or visuals to reinforce your message.
7. Maintain a conversational tone: Write your script in a conversational style, as if you’re having a
friendly discussion with your viewers. Avoid using overly formal or complex language that may
alienate your audience. Be clear, concise, and relatable in your writing.

8. Incorporate transitions: Use transitional phrases or sentences to smoothly connect different
sections or ideas in your script. Transitions help maintain a cohesive flow and make it easier for
viewers to follow along.
9. Include calls to action (CTAs): Throughout your script, strategically place calls to action to engage
your audience. Encourage them to subscribe, like, comment, share, or visit your website. CTAs help
drive viewer engagement and foster a sense of community.
10. Write a compelling conclusion: Summarize the main points discussed in your video and reinforce
your thesis statement in the conclusion. End with a memorable closing line or thought to leave a
lasting impression on your viewers.
11. Review and revise: Once you have completed your initial script, review it for clarity, coherence,
and relevance. Edit and revise as needed to ensure your script is polished and ready for production.
12. Practice and refine: Practice reading your script aloud to gauge its flow and timing. Make
adjustments to the wording or pacing as necessary to improve the delivery. Aim for a natural and
authentic presentation that resonates with your audience.
Remember, your script should serve as a guide rather than a rigid script to read word-for-word.
Adapt and improvise during the recording process to maintain a conversational and engaging style.
Flexibility allows for spontaneity and helps you connect with your audience more effectively.
PLANNING YOUR VISUALS
Planning the visuals for your YouTube video is crucial for creating engaging and visually appealing
content. Here are steps to help you plan and organize the visuals for your video:
1. Understand your video’s content: Begin by thoroughly understanding the content and message of
your video. This will help you determine the types of visuals that best support and enhance your
message. Consider whether you need live-action footage, screen recordings, animations, graphics, or
a combination of these elements.
2. Create a storyboard: Storyboarding involves sketching out a visual representation of each scene or
shot in your video. You don’t have to be an artist; simple stick figures or rough drawings will suffice.

Map out the sequence of visuals, transitions, and any text overlays or graphics you plan to include.
This will give you a clear visual roadmap for your video.
3. Determine shot types and angles: Decide on the types of shots and angles you want to use to
capture your visuals. Common shot types include wide shots, close-ups, medium shots, and
establishing shots. Consider the mood and message you want to convey and choose angles that best
support your content. Experiment with different perspectives to add variety and interest to your
video.
4. Plan B-roll footage: B-roll footage refers to supplementary or secondary footage that
complements your main visuals. It can include cutaway shots, close-ups of objects, relevant stock
footage, or any footage that adds context or visual interest. Identify the specific B-roll shots you
need and make a list to ensure you capture or source them before editing.
5. Design graphics and text overlays: If your video requires graphics, lower thirds, or text overlays,
plan the design and placement of these elements. Consider the font style, colors, and size to ensure
they are visually appealing and legible. Keep the design consistent with your branding and the
overall aesthetics of your channel.
6. Consider visual transitions: Plan how you want to transition between scenes or shots in your
video. Smooth transitions help maintain a cohesive flow and keep viewers engaged. Explore
different transition options such as cuts, fades, slides, or creative effects that align with your video’s
style and tone.
7. Think about color and lighting: Consider the color palette and lighting for your visuals. Ensure
consistency in color grading and lighting across different shots for a cohesive look. Think about the
mood you want to convey and use lighting techniques or color grading to enhance that mood.
8. Prepare props and set design: If your video requires props or specific set design, gather and
arrange them before recording. Make sure the props align with your content and contribute to the
visual storytelling. Pay attention to the overall aesthetics and cleanliness of your shooting
environment to create a visually pleasing backdrop.
9. Plan for animations or motion graphics: If you’re incorporating animations or motion graphics,
outline the key elements and movements you want to include. Determine the software or tools

you’ll use to create or source these visuals. Storyboard the sequence of animated elements to
ensure a smooth integration with your main visuals.
10. Test and experiment: Prior to shooting or editing, test different visual ideas and techniques.
Experiment with camera angles, lighting setups, transitions, or graphic styles to find what works best
for your video. This can help you refine your visual approach and make informed decisions during
production and post-production.
Remember, visuals play a significant role in capturing and retaining viewers’ attention, so invest time
and effort in planning and executing them effectively. Flexibility and adaptation during the
production process are also important, as you may discover new ideas or opportunities while filming
or editing.
HOOKING YOUR AUDIENCE
Hooking your YouTube audience is crucial for capturing their attention and encouraging them to
watch your videos. Here are some effective strategies to hook your audience:
1. Compelling titles and thumbnails: Craft attention-grabbing titles that pique curiosity and clearly
convey the value or benefit of watching your video. Create eye-catching thumbnails that are visually
appealing, relevant to the content, and stand out among other videos in the search results or
suggested videos.
2. Engaging introduction: Start your video with a strong and captivating introduction. Use a hook or
teaser to grab viewers’ attention right from the beginning. Pose an intriguing question, share an
interesting fact, or start with a compelling story that connects with your audience and makes them
want to keep watching.
3. Clear value proposition: Clearly communicate the value or benefit that viewers will gain from
watching your video. Let them know what they can expect to learn, experience, or enjoy. Highlight
the problem you’ll address or the solution you’ll provide, ensuring it resonates with your target
audience.
4. Engage with storytelling: Utilize storytelling techniques to captivate your audience. Weave
narratives, personal experiences, or relatable anecdotes into your content. Storytelling helps create
an emotional connection with your viewers and keeps them engaged throughout the video.

5. Visual and auditory appeal: Pay attention to the visual and auditory aspects of your video to make
it visually appealing and pleasing to the ear. Use high-quality visuals, clear audio, and appropriate
music or sound effects to enhance the viewer’s experience. A visually and audibly appealing video
can instantly hook the audience.
6. Dynamic editing and pacing: Maintain a dynamic pace in your video by incorporating engaging
visuals, cuts, transitions, and varied camera angles. Avoid long stretches of monotonous content that
may cause viewers to lose interest. Keep the energy level up and the content flowing smoothly.
7. Show enthusiasm and authenticity: Be genuinely enthusiastic and passionate about the topic
you’re presenting. Let your personality shine through and be authentic in your delivery. Audiences
are more likely to connect and stay engaged when they can sense your genuine interest and
excitement.
8. Ask questions and encourage interaction: Pose questions or invite viewers to share their thoughts
and experiences in the comments section. Encourage interaction and let them know that their input
is valued. This fosters a sense of community and keeps viewers engaged with your content.
9. Provide value and solve problems: Deliver valuable content that addresses the needs, interests, or
pain points of your target audience. Offer solutions, tips, insights, or entertainment that viewers can
benefit from. When viewers perceive that your video provides value or helps them in some way,
they are more likely to stay engaged and subscribe to your channel.
10. Maintain a consistent brand and quality: Establish a consistent brand identity across your videos,
including your visual style, tone, and overall quality. Consistency helps build familiarity and trust
with your audience. Delivering high-quality content consistently enhances your credibility and
encourages viewers to keep coming back for more.
Remember, the first few seconds are crucial in capturing the attention of your YouTube audience.
Invest time and effort in creating engaging hooks that resonate with your target viewers.
Continuously analyze viewer feedback and engagement metrics to refine your approach and
improve your ability to hook and retain your audience.
SHOOTING YOUR VIDEO

Shooting a YouTube video involves several key steps to ensure you capture high-quality footage.
Here’s a guide to help you shoot your YouTube videos effectively:
1. Plan your video: Define the purpose, content, and structure of your video. Create an outline or
script to guide your filming process. Consider the visuals, shots, and locations you’ll need to
effectively convey your message.
2. Gather your equipment: Ensure you have the necessary equipment for shooting your video. This
typically includes a camera (a smartphone with a high-quality camera can work as well), tripod or
stabilizer for steady shots, microphone for clear audio, and any additional lighting or props required.
3. Set up your shooting location: Choose a suitable location for filming that aligns with the content
and visual style of your video. Pay attention to lighting conditions and minimize background
distractions. Consider using a clean and clutter-free backdrop, or create a visually appealing set.
4. Frame your shots: Compose your shots carefully to capture visually appealing footage. Use the
rule of thirds to create balanced and visually pleasing compositions. Experiment with different
camera angles and perspectives to add variety and interest to your video.
5. Ensure good lighting: Lighting plays a crucial role in the quality of your video. Whenever possible,
utilize natural lighting by positioning yourself near a window or shooting outdoors. If needed,
supplement with artificial lighting to enhance visibility and reduce shadows. Ensure that your face or
the subject is well-illuminated and avoid harsh or uneven lighting.
6. Capture steady footage: Use a tripod or stabilizer to maintain steady shots. This reduces shakiness
and makes your footage appear more professional. If you’re shooting handheld, keep your
movements smooth and deliberate. Consider investing in a camera or smartphone with built-in
stabilization features for smoother footage.
7. Pay attention to audio: Clear and high-quality audio is essential for a good viewing experience.
Use an external microphone for improved sound quality, especially if you’re filming in a noisy
environment. Position the microphone close to the subject to capture clear audio and minimize
background noise.

8. Record multiple takes: Shoot multiple takes of each scene or shot to have options during the
editing process. This allows you to select the best footage and ensure you have enough material to
work with. Pay attention to details like facial expressions, gestures, and pronunciation to improve
the overall quality of your video.
9. Experiment with camera movements: Add visual interest to your video by incorporating camera
movements. Explore techniques like panning, tilting, tracking, or using sliders to add dynamism to
your shots. Be intentional with your camera movements and ensure they serve a purpose in
enhancing your storytelling or emphasizing specific elements.
10. Review your footage: Take the time to review your footage periodically during the shooting
process. Check for any technical issues, such as focus, exposure, or audio quality. This allows you to
make adjustments and reshoot if necessary, saving time and effort in post-production.
11. Be mindful of continuity: If your video involves multiple scenes or shots, maintain continuity
between them. Pay attention to details like clothing, props, and the placement of objects to ensure
consistency throughout your video. This helps create a seamless viewing experience for your
audience.
12. Have fun and be yourself: Relax, enjoy the process, and let your personality shine through.
Authenticity and enthusiasm are key to connecting with your audience. Be yourself, speak naturally,
and let your passion for the topic come through in your delivery.
Remember, practice makes perfect. The more you shoot and experiment with different techniques,
the better you’ll become at capturing high-quality footage for your YouTube videos. Don’t be afraid
to learn from your mistakes, iterate, and improve with each video you create.
EDITING YOUR FOOTAGE
To edit YouTube videos like a pro, you’ll need to pay attention to several aspects of the editing
process. Here’s a step-by-step guide to help you:
1. Plan your video: Before you start editing, have a clear idea of the content you want to present.
Create a storyboard or outline to organize your footage and ensure a smooth flow.

2. Choose the right software: There are many video editing software options available, such as
Adobe Premiere Pro, Final Cut Pro, iMovie, or even free options like DaVinci Resolve and HitFilm
Express. Choose one that suits your needs and learn its features and capabilities.
3. Import and organize your footage: Import your video clips, audio, and any other media assets into
your editing software. Create a folder structure to keep your files organized and easily accessible
during the editing process.
4. Trim and arrange your clips: Start by trimming the excess footage and removing any mistakes or
unwanted sections. Then, arrange your clips on the timeline in the order you want them to appear.
Ensure smooth transitions between clips for a seamless viewing experience.
5. Enhance the visuals: Adjust the color, brightness, contrast, and saturation of your clips to create a
visually appealing video. You can also apply filters, effects, or transitions to add a professional touch.
Experiment with different options but avoid excessive use that may distract viewers.
6. Edit the audio: Ensure that your audio is clear and well-balanced. Remove background noise,
adjust the volume levels, and add appropriate music or sound effects to enhance the video. Consider
using royalty-free music or properly licensed tracks to avoid copyright issues.
7. Add text and graphics: Use text overlays, lower thirds, or captions to provide additional
information or emphasize key points in your video. Create visually engaging title screens and end
screens to give your video a professional look.
8. Incorporate B-roll and cutaways: B-roll footage is additional footage that complements your main
footage. It can be used to provide context, add visual interest, or cover cuts between shots.
Incorporate relevant B-roll to make your video more engaging and dynamic.
9. Apply transitions and effects: Use transitions, such as fades, dissolves, or slides, to smoothly
transition between clips. Be mindful of the pacing and choose transitions that match the tone of
your video. Apply effects sparingly to maintain a polished and professional look.

10. Fine-tune and polish: Review your edited video multiple times to ensure everything is in place.
Pay attention to details like timing, pacing, and consistency. Adjust the audio levels, reposition
elements if needed, and make any necessary color corrections.
11. Export in the appropriate format: Choose an export format suitable for YouTube, such as H.264
with the .mp4 extension. Optimize your video for online streaming by adjusting the resolution,
frame rate, and bit rate settings.
12. Create engaging thumbnails: A visually appealing thumbnail can attract viewers and improve
click-through rates. Design a thumbnail that accurately represents your video content and stands out
among other videos in search results.
13. Upload and promote your video: Once your video is edited and ready, upload it to YouTube. Add
an attention-grabbing title, write a compelling description, and include relevant tags. Promote your
video through social media, collaborations, or by engaging with your audience.
Remember, editing skills improve with practice. Analyze the work of professional video creators,
experiment with different techniques, and strive for continuous improvement.
POSTING YOUR VIDEO
To post your YouTube video, follow these steps:
1. Sign in to your YouTube account: Go to YouTube’s website and sign in using your Google account.
If you don’t have an account, you’ll need to create one.
2. Click on the “Create” button: Once you’re signed in, click on the “Create” button at the top-right
corner of the screen. From the drop-down menu, select “Upload Videos.”
3. Select your video file: You can either drag and drop your video file onto the upload page or click
on the “+ Select files to upload” button to browse and select your video from your computer.

4. Fill in the video details: While your video is uploading, you can provide details about your video.
This includes the title, description, tags, and thumbnail image. Make sure to optimize your title and
description with relevant keywords to improve searchability.
5. Choose the visibility settings: Determine whether you want your video to be public, private, or
unlisted. Public videos are visible to everyone, private videos are only viewable by you and the
people you choose, and unlisted videos can be viewed by anyone with the direct link but won’t
appear in search results.
6. Set monetization preferences (if applicable): If you’re eligible and want to monetize your videos,
you can set up ads, channel memberships, or merchandise options. You’ll need to follow YouTube’s
monetization guidelines and comply with their policies.
7. Add video elements (optional): YouTube offers various features to enhance your video. You can
add end screens, cards, subtitles, and closed captions to provide additional information and improve
accessibility.
8. Set your video’s visibility: Once your video is uploaded and you’ve completed all the necessary
details, choose whether to make it public immediately or schedule its release at a later time.
9. Review and publish: Before publishing, take a moment to review all the details and ensure
everything is correct. Once you’re satisfied, click on the “Publish” button to make your video live on
YouTube.
10. Promote your video: After publishing, promote your video to reach a wider audience. Share it on
social media platforms, embed it on your website or blog, and engage with your viewers through
comments and community interactions.
Remember to comply with YouTube’s community guidelines and copyright policies when posting
your video. It’s also a good idea to create a consistent schedule for uploading new content to keep
your viewers engaged and coming back for more.
GROWING YOUR CHANNEL

Growing a YouTube channel requires time, effort, and a strategic approach. Here are some effective
steps to help you grow your YouTube channel:
1. Define your niche: Determine the focus of your channel and identify your target audience.
Choosing a specific niche will help you attract viewers who are interested in your content.
2. Create high-quality content: Invest time in creating well-produced, engaging, and valuable
content. Pay attention to video and audio quality, storytelling, and delivering information or
entertainment that resonates with your target audience.
3. Optimize your video titles, descriptions, and tags: Use relevant keywords in your video titles,
descriptions, and tags to improve your video’s visibility in YouTube’s search results. Research
popular keywords and include them strategically in your content.
4. Utilize eye-catching thumbnails: Design visually appealing and compelling thumbnails that
accurately represent your video’s content. A captivating thumbnail can grab viewers’ attention and
increase the chances of them clicking on your video.
5. Promote your videos: Share your videos on social media platforms, your website or blog, and
relevant online communities. Engage with your audience, respond to comments, and encourage
viewers to like, share, and subscribe to your channel.
6. Collaborate with others: Collaborate with other YouTubers in your niche to create cross-
promotional opportunities. Guest appearances, collaborations, or featuring other creators in your
videos can expose your channel to a wider audience.
7. Engage with your audience: Interact with your viewers by responding to comments, asking for
feedback, and creating a sense of community. Building a loyal and engaged audience will increase
your channel’s visibility and encourage viewers to share your content.
8. Utilize YouTube analytics: Regularly review your YouTube analytics to gain insights into your
audience’s behavior, demographics, and preferences. Use this data to refine your content strategy
and make informed decisions for channel growth.

9. Consistency is key: Establish a consistent upload schedule and stick to it. Regularly releasing new
content will keep your audience engaged and help attract new subscribers.
10. Study successful channels: Analyze successful channels in your niche to understand what works
for them. Look for trends, content ideas, and strategies that you can adapt and incorporate into your
own channel.
11. Optimize for search and suggested videos: Apart from optimizing your video metadata, focus on
creating content that aligns with what people are searching for and what YouTube suggests. This can
help your videos appear in search results and recommendations.
12. Cross-promote on other platforms: Promote your YouTube channel on other social media
platforms, your website, or through email newsletters. Leverage your existing audience on different
platforms to drive traffic and subscribers to your YouTube channel.
Remember, growing a YouTube channel takes time and patience. Stay consistent, adapt your
strategies based on audience feedback, and continuously strive to improve your content.
CONCLUSION
With the knowledge above you are now ready to conquer masses on YouTube and ep your
audience anxiously waiting for your next upload.
Share these slides everywhere to show support for this work.
PS. If you would like to watch how to do all this step by step scan the QR code below for a free
tutorial.

YOUTUBE SUCCESS.pdf

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