2. • Publishing: NME has been published weekly since March 1952 and is in
association with the company IPC advertising.
Editor- Krissi Murison
Publishing Director- Paul Cheal
Publisher- Faith Hill
• Target audience: Aged between 15-25 (the average age of their readers
are around 23), who are generally interested in indie/rock music. Though in
th 70’s NME changed their style to punk/rock as that was popular in that
era. This shows their dedication on keeping to a large target audience.
• Circulation: NME reaches over one million music fans every week. Total
circulation- 38,486 (ABC July - December 2009)
3. Masthead: Large font,
contrasting colour to it’s
background. Using only
three letters makes the
magazine stand out on
newsstands.
Inserts:
Creates another
reason for the
reader to pick up
that particular
magazine.
Other stories:
Tells the reader
what else is included
in the magazine.
The two colours, red
and white, are
included here as the
font.
Main Image: One
large image is used which
is more effective in
catching the readers
attention. It’s a
spontaneous shot at a
concert which
immediately indicates the
magazine includes the
subject. The persons
focus is indirect.
Date, price, tagline etc is
shown under the masthead,
or generally by the barcode.
Main article: This
would be one of the
main reasons why the
magazine would be
bought. The Large font
size, which is the same
as the copy used for
the headlines of the
other stories. An
alliteration is used as
well as an exclamation
mark to help make the
headline jump out to
the reader.
4. The image on the left covers 110% of the left
page, which immediately draws your eye onto it.
The headline is
large and has a
contrasting
colour to it’s
background. It’s
interestingly at
the bottom of
the left page
rather than on
top of the right,
where the
article actually
begins.
This copy acts like a sub-heading which
tells you a brief description of the article so
the reader can easily have an insight on
what they are about to read.
A quote within
the article is
printed in much
larger bolder
font. It’s another
way to show the
reader what
type of
information is in
the article and
could interest
them more.
The copy is small which allows a
larger article to fit onto the page.
The article is laid out as though
a newspaper article, this
makes its clear and easy for
the audience to read.
A caption is
used to illustrate
the image and
tell the reader
who or what is
in the picture.
“Noise”: a
feature
within the
magazine
that is
perhaps
carried out
week after
week.
A direct focus
is used which
makes the
reader feel
more involved
and catches
their eye.
The image is
posed, yet
seems more
relaxed.
A small colour theme of
pink and purple sets a
trend and completes the
look of the article
5. • Publishing: The publishing company is Bauer Consumer Media with the
editor being Nichola Browne
• Target audience: “Individually minded, independent of thought and
musically experienced, an audience defined by attitude, passion and
loyalty.” (Audience profile- Bauer media). The target audience is 16-25 year olds and
specific towards rock music fans. However in recent years, the age of the
audience has dropped and it is more 14-17 year olds who tend to buy and
read it due to its featured bands being more ‘poppy’.
• Circulation: The total circulation is 43,253. 41,856 of those being in the
UK and the rest in other countries.
6. Main image: Taken at a
photo shoot, with the band
members placed so that they
“scream out” to the reader.
The use of multiple people
makes the cover look more
cluttered. The bands focus is
very direct which draws in
the reader.
Main article: The large
font size and contrasting
colour makes it stand out. The
titled words gives it a more
‘edgy’ feel to it. The copy
under the headline is a
different colour and font and
uses an exclamation mark
which again adds to jumping
out to the reader.
Inserts: Again, adds another
reason why the reader should
buy this magazine. The “free
poster special” makes it seem
like a limited edition. Unlike NME,
this magazine has used multiple
images to attract the readers
eye, this also makes the page
look more busy.
Masthead: Use of
contrasting colours makes it
stand out. The “shattered”
look adds a certain ‘rocky’
feel to it. The exclamation
point exaggerates the
masthead. The use of
onomatopoeia links in with
the music base of the
magazine.
Other stories: A strip
on the top and the bottom of
the magazine to show other
features of the magazine.
Overall look of the cover is much more cluttered. The
layout isn't at a traditional right angle which makes it look
more laid back.
Barcode and other
information about the
magazine is mentioned at
the bottom of the magazine.
7. Article is made up mostly of
images. One large one is
used as the background
Separate article that gives the
reader a “low-down” of what’s to
come. This makes the story more
interesting and gives a different side
to the article.
Gives reference to a website
where the reader can get more
news/stories that are similar to
this one.
A caption is used to
illustrate the picture
and tell the reader what
the image involves.
Words and vocabulary such as
“world exclusive” makes the reader
immediately interested in the article.
It looks as though this article is
unique to those in other articles.
8. • Publishing: first published in October 1986, again with the publishing
company Bauer Media Group. Paul Rees is the editor.
• Target audience: An older generation of music lovers with the age
range being 25+ rather than young adults and teens. The genre of Q
is mostly focused around classic rock.
• Circulation: 130,179 as of June 2007
