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Harnessing the Power of Clicktivism

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Harnessing the Power of
Clicktivism
How to Gain Support for Your Organization
Online
ByBy
By Abbey Bird
What is Clicktivism?
"It is the use of digital media for facilitating social change and activism.
More often than not this...
What Does
Clicktivism Do?
1. Raise Awareness
2. Raise Funds
3. Raise Volunteers
Flickr Creative Commons by ecks ecks
(6)
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Harnessing the Power of Clicktivism

  1. 1. Harnessing the Power of Clicktivism How to Gain Support for Your Organization Online ByBy By Abbey Bird
  2. 2. What is Clicktivism? "It is the use of digital media for facilitating social change and activism. More often than not this takes the form of supporting or promoting a cause on social media, but can include a whole range of activities." - Clicktivist.org Flickr Creative Commons by Frederico Sintra (4)
  3. 3. What Does Clicktivism Do? 1. Raise Awareness 2. Raise Funds 3. Raise Volunteers Flickr Creative Commons by ecks ecks (6)
  4. 4. Millennials are most inspired to give through social media. It is predicted that Gen Z will prefer mobile apps. Flickr Creative Commons by Didriks (8) (8)
  5. 5. 95% of NGOs have Facebook 83% have Twitter 40% have Instagram These social media apps are the best way to get through to the youngest generations! Flickr Creative Commons by Sarah (8)
  6. 6. How do we use this knowledge to gain support for organizations? Flickr Creative Commons by Kathryn Harper
  7. 7. 1. The Importance of Overexposure It takes 7-8 exposures to something to produce action. Flickr Creative Commons Patrick (10)
  8. 8. This exposure is the first step on the "Engagement Ladder." Flickr Creative Commons by David Michalczuk (6)
  9. 9. Liking or following an organization leads people to support an organization in other ways such as volunteering or donating. Flickr Creative Commons by thehallahblog (7)
  10. 10. Action is the second step on the Engagement Ladder...followed by Donating and Shopping in ways that support a charity. Flickr Creative Commons by Elizabeth (6)
  11. 11. 2. Encourage the Supporter Journey (1) Attract people to sign up and make them feel valued. (2) Prompt them to take action. (3) Get people to become advocates for the organization. Flickr Creative Commons by Unknown (5)
  12. 12. “The advocacy step is when a supporter starts a chain reaction, infecting their network with their commitment to the cause.” Flickr Creative Commons by Pimthida (5)
  13. 13. This spreading of ideas through a chain reaction is known as the "Ripple Effect." Flickr Creative Commons by Ricardo Liberato (3)
  14. 14. 3. Make Engagement Public Millennials care what others think about them - use this to your advantage! Flickr Creative Commons by Duncan Rawlinson (6)
  15. 15. Facebook uses an app called "Causes" which allows people to showcase their involvement with organizations as a form of personal expression. Flickr Creative Commons by Elmastudio (6)
  16. 16. 4. Use compelling imagery to grab individual’s attention and invoke an emotional response. Flickr Creative Commons by Olly Coffey (2)
  17. 17. As humans we love stories. They cause us to pause and pay attention. Flickr Creative Commons by Penn State (6)
  18. 18. 5. Make it Simple to Get Involved Donating should be easy, if your page is too difficult to navigate, people will give up and your organization will lose support. 5. Make it Simple to Get Involved Flickr Creative Commons by Patrick Nouhailler (2)
  19. 19. Researchers claim we no longer read things in depth - we would rather skim. Make your organization's page easy to skim so that individuals can quickly obtain necessary info. Flickr Creative Commons by Bethany Petrik (9)
  20. 20. Although it is facing some criticism, clicktivism is making a difference. Awareness is being spread and funds are being raised...fast. Flickr Creative Commons by ZhouYaolin (10)
  21. 21. Clicktivism is the future of activism, however we can’t forget about traditional action when encouraging support for organizations. Flickr Creative Commons by Daniel Thornton
  22. 22. A like may spread awareness, but going out and donating time is still invaluable to organizations in need. Flickr Creative Commons by Albuquerque (7)
  23. 23. “Raising awareness and taking action are both worthy goals in themselves, but together they are more powerful." Flickr Creative Commons by Yoel Ben-Avraham (1)
  24. 24. References 1. Angell, M. (2015). "Clicktivism," "Slacktivism," and the Future of Online Activism. Retrieved from http://ugtimes.com/2015/08/featured/clicktivism-slacktivism-and-the-future-of-internet-activism/ 2. Barry, F. (2017). 15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results. Retrieved from https://npengage.com/nonprofit-fundraising/boost-donor-acquisition-online-fundraising/ 3. Bresciani, S. and Schmeil, A. (2012). Social Media Platforms for Social Good. Retrieved from http://ieeexplore.ieee.org.proxy.queensu.ca/document/6227944/?section=abstract 4. Clicktivist.org. (n.d.). What is Clicktivism. Retrieved from http://www.clicktivist.org/what-is-clicktivism/ 5. Latchford, T. (2012). How Charities Can Use Social Networks to Gain Engagement, Support and Action. Retrieved from https://www.theguardian.com/voluntary-sector-network/2012/jan/30/charities-use-social- networks-engagement 6. Matrix, S. (2017). Social Good [PDF Document]. Retrieved from https://onq.queensu.ca/d2l/le/content/117252/viewContent/937337/View 7. Kielburger, C. and Kielburger, M. (2015). Global Voices: Liking Must Be Followed Up With Real World Action. Retrieved from http://www.timescolonist.com/life/global-voices-liking-must-be-followed-up-with-real- world-action-1.1820728 8. n.a. (2016). 16 Must Know Stats About Online Fundraising and Social Media. Retrieved from http://www.nptechforgood.com/2016/05/13/16-must-know-stats-about-online-fundraising-and-social-media/ 9. Rosenwald, M. (2014). Serious Reading Takes a Hit from Online Scanning and Skimming, Researchers Say. Retrieved from http://go.galegroup.com.proxy.queensu.ca/ps/i.do? id=GALE%7CA364033903&v=2.1&u=queensulaw&it=r&p=AONE&sw=w&authCount=1 10. Sharma, R. (2014). Stop Pouring Ice on Clicktivism. Retrieved from http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html

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