STP of fiama di wills & history of ITC

1. Segmentation Targeting Positioning
Of Fiama Di Wills
Aatish Raj
PGDM2/1501

2.  ITC Established in 1910 as the Imperial Tobacco Company of India Limited.
 Company was renamed as the Indian Tobacco Company Limited in 1970 and further
to I.T.C. Limited in 1974.
 September 2001 again renamed as ITC Ltd.
 In the 1970s, it diversified into non-tobacco businesses.
1 INTRODUCTION 2 3 4 65 7

3. 1 List of Products and Brands By ITC2 3 4 65 7

4. SEGMENTATION/TARGETING/POSITIONING
Young & Modern
People Who Cares
Skin
Middle Class Men &
Woman, Skin
Conscious person
The gel bar
contains skin
conditioners for
ultra rich
moisturisers can be
used everyday
SEGMENTATION TARGETING POSITIONING
1 SEGMENTATION,TARGETING,POSITIONING2 3 4 65 7

5. 1 POSITIONING MAP2 3 4 65 7
HIGH QUALITY PACKINGLOW QUALITY PACKING
PREFFERD BY YOUTH
PREFFERD BY OLD

6. Thank You