Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
The terms mobile marketing and wireless marketing are sometimes used interchangeably
1. Mobile Marketing
Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile
marketing provides customers or potential customers using smartphones with personalized, time- and location-
sensitive information so that they can get what they need exactly when they need it, even if they're on the go.
2. • Facts prove that smartphone is
the future of marketing, but
really the era of mobile has
already arrived.
• As you can see from the graph,
more users are spending larger
amounts of time engaged with
mobile devices than ever before.
We can expect this trend to
continue even further in the
future, so get ready!
3. How Does Mobile Marketing Work?
• Mobile marketing consists of
ads that appear on mobile
smartphones, tablets, or other
mobile devices. Mobile
marketing ad formats,
customization, and styles can
vary, as many social media
platforms, websites, and mobile
apps offer their own unique
and tailored mobile ad options.
4. Why You
Need a
Mobile
Marketing
Strategy
• 80% of mobile device time in spent on apps, with
game apps eating up the largest percent of app
time
• People browse 70% more web pages on
smartphones than traditional PC
• Retail conversion rates are 2.2% on tablets,
considerably higher than 25.7% on smartphones,
but traditional PC conversion rates are still at
3.3%
• Mobile searches have increased 400%
• Mobile is predicted to surpass newspaper
media in 2025
5. Types of
Mobile
Marketing
Strategies
• There’s a healthy variety of mobile marketing strategies to
try. The kind that works best for your business will depend
on industry, target audience, and budget.
• Some examples of mobile marketing strategies are:
• App based marketing
• In Game mobile marketing
• QR codes
• Location based marketing
• Mobile search ads
• Mobile image ads
• SMS
6. App Based
Marketing
• This is mobile advertising involving mobile apps.
While 80% of mobile time is spent engaged with
apps, you don’t have to create an app yourself to
get in on the action. Services like Google
AdMob help advertisers create mobile ads that
appear within third-party mobile apps.
• Facebook also allows advertisers to create ads
that are integrated into Facebook’s mobile app.
Facebook’s mobile Promoted Post ads integrate
so seamlessly with Facebook’s news feed that
users often don’t realize they’re looking at ads.
7. In Game Mobile Marketing
• In-game mobile marketing
refers to mobile ads that
appear within mobile games,
like in the example below. In-
game ads can appear as
banner pop-ups, full-page
image ads or even video
ads that appear between
loading screens.
8. QR codes
• QR codes are scanned by users, who are
then taken to a specific webpage that
the QR code is attached to. QR codes are
often aligned with mobile gamification
and have an element of mystery to
them, since users who scan them don’t
always know exactly which rabbit hole
they’re jumping down.
9. Location Based Marketing
• Location-based mobile ads
are ads that appear on
mobile devices based upon a
user’s location relative to a
specific area or business. For
example, some advertisers
may only want their mobile
ads to appear when users are
within a 1-mile radius of
their business.
10. Mobile Search Ads
• These are basic Google
search ads built for mobile,
often featuring extra add-on
extensions like click-to-call or
maps.
12. SMS
• SMS marketing involves capturing a user’s
phone number and sending them text
offers. This is considered somewhat passé.
13. Google
Mobile Ad
Extension
• Creating mobile search ads with Google also lets
you take advantage of Google’s nifty mobile ad
extensions, which include features like:
• Mobile Site Link
• Call to call mobile ad extension
• Click to download extension
• Local Ad extension
14. Mobile Site Links
• Mobile site links make it easy
for mobile users to jump to
specific pages of your site
without wandering around.
Site links are especially
useful in mobile marketing,
as it’s much more convenient
for users on mobile devices.
15. Click to call Mobile Ad Extension
• The click-to-call extension puts a “call”
button directly beneath an ad. Clicking
the button automatically generates a
business’s phone number on a user’s
mobile device.
• While this handy ad extension makes it
easy for searchers to get in contact with
your business and drives users down the
conversion funnel, it’s best to only have
the click-to-call mobile ad extension
appear when your business is open and
able to answer the phone.
16. Click to Download Extension
• The click-to-download ad
extension is similar to the
click-to-call, only instead of
generating a phone number,
clicking the “download”
button takes users to the
download page of the
advertiser’s pre-selected
app.
17. Local Ad Extension
• Local ad extensions are
probably the most important
extensions for mobile,
considering that 1 in 3 mobile
searches have local intent.
Considering how many mobile
searches are questions looking
for a local solution, local mobile
marketing needs to be a key
aspect of your mobile strategy.
