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Best Social Media Practices
- 1. Social Media : Best Practices
- 2. Mission Understand the best practices of social media and apply it to BBDO’s clients
- 3. Definition “Websites and other online means of communication that are used by large groups of people to share, receive and develop social contacts and knowledge.”
- 4. JAN 2015 3.010 Billion users of the internet 2.07 Billion active social media accounts. + 21% increase in active internet users in the last one year. SOURCE : Digital, Social & Mobile Worldwide in 2015
- 5. What is expected out of social media? Not sure where to start?
- 9. 2 BE VISUALLY INSPIRING Humans are biologically wired to process the world visually, which is why making content more visual increases its impact and efficiency.
- 11. USEFULLY INSPIRING When a product is offered more value than the obvious, it tends to occupy a higher role in the mind of the consumer. 3
- 14. ENGAGE WITHOUT PURPOSE Shows that the brand cares Encourages people to say what they feel. Shows belief 4
- 15. ACT LIKE YOUR BRAND VALUE 5 Manners on social media count. Clarify. Clarify. Clarify.
- 16. Let’s chat about specifics Forms of engagement on social media Contests Campaigns
- 17. Contests! 6 Points to remember Promote contest & benefits. Short time period Announce results & rewards publicly.
- 18. Results of all this?
- 20. 8 POWER OF DM
- 21. 9 INDUSTRY TALKS
- 23. 1. Know your platform 2. Visually inspiring 3. Usefully inspiring 4. Engage without purpose 5. Act like your brand value 6. Contests 7. Connect & Combine 8. Power of DM 9. Industry Talks 10.Crisis Management CONCLUSION
Hinweis der Redaktion
- Identify the key message to be conveyed. Describe the brand as a person and convey who they are.
- This includes blogs, social media websites, micro blogging websites like twitter/tumblr,
- http://wearesocial.net/tag/statistics/
- So now let’s look at the best practices.
- Crisis management. Very well handled esp could have been a threat to national security as mentioned.
- Human beings are biologiaclly wired to see thing in 3D. It’s in our nature. We love looking at colours and interesting posts and varied contect.
- Oreo’s visual themes and creativity makes followers love them and get enthusiastic about their creativity. It’s got to be creative, fun and out of the box thinking. If Oreo’s stuff was based on a kid then the child would be creative, enthusiastic and outgoing.
- Inspire sharing.
- Engage without purpose. Shows that the brand cares about what people are saying and believes in something.
- Your brand stands for something and it believes in something. Don’t let hate and negative comments get to your brand and let it effect your social media. Nothing dies on social media and it’s important to remember that. Clarify immediately and drive away misconception.
- Now let’s talk about the forms of engagement on social media besides just posting content and
- Keep contest time SHORT and announce benefits openly so the customers know the rewards exist.
- Now what happens if you engage and interact without a purpose ad keep your contests under control (one step at a time) and announce results openly? Followers know that you care and are more prone to respond and engage. Thus even if it’s a normal post audiences value every single post that you put up
- Connect with brands that have a similar mindset like yours. It increased their brand value and increases your too. The best part about this concept is that you choose what sort of relationship you can have with the other brand. It can be based on humor or relationship needs or You can choose the kind of relationship you. Fun and social like an extrovert, alike minds bond over things that are similar to their interests.
- Good idea to bring stuff to direct message to avoid controversy. ASOS like a cautious parent looks to gain avoid controversy and resolve things privately.
- Make consumers engage with you by talking about global innovations, concerns about that particular field. Nokia, like an intelligent child, talks about events in the industry and encourages consumers to think and respond.
- Crisis management. Very well handled esp could have been a threat to national security as mentioned.
- Crisis management. Very well handled esp could have been a threat to national security as mentioned.