In this presentation, Aaron Stelle, VP of Marketing and Technology for WFG National Title, talks about the 4th technological revolution which is AI. This focuses on the application for the Real Estate industry and ChatGPT but touches on multiple other uses and AI companies. This presentation was done for the Oregon Realtors on 4/25/2023.

1. Aaron Stelle, VP Marketing and Technology
astelle@wfgtitle.com | wfgtitle..com
The AI Revolution
How artificial intelligence is
changing the world of real estate.

2. Why do we
need a plan?
WHO AM I?

3. Goals for
Today
• Explain the good, the bad, and the
scary part of AI
• Show some practical uses that can
be implemented today.
• Celebrate that AI actually makes
YOU more important than ever!

4. The 3
Revolutions
We’ve
Experienced

5. The 4th Revolution is…
Artificial Intelligence

6. Technical
Definition
Artificial Intelligence (AI) is the
simulation of human intelligence
in machines that are designed to
think and act like humans. These
intelligent machines can be
trained to perform tasks that
would normally require human
intelligence such as visual
perception, speech recognition,
decision-making, and language
translation.
Written by ChatGPT

7. Third Grade
Definition
Artificial Intelligence is like a
computer brain that can learn
and do things that normally only
people can do, like play games,
understand what you're saying,
and make suggestions. It's like
having a smart robot helper that
can make your life easier.
Written by ChatGPT

8. Use Cases • AI is currently being used to write copy.
• AI is currently being used to create
unique images OF ANYTHING.
• AI is currently being used to write code
for websites.
• AI is currently being used to give legal
advice.
• AI is currently being used to write stock
trading algorithms.
• AI is currently being used for students
to cheat   .

9. Speed to
100 Million
Users
Netflix: 10 years
Gmail: 5 years
Twitter: 5 years
Facebook: 4.5 years
WhatsApp: 3.5 years
Instagram: 2.5 years
TikTok: 9 months
ChatGPT: 2 months

10. GPT-4 GPT-4 surpasses its predecessors, GPT-3 and
GPT-3.5, in terms of natural language
understanding, generation, and overall
performance. It benefits from a more extensive
training dataset, advanced algorithms, and a larger
model architecture, resulting in improved contextual
understanding, coherence, and versatility. These
enhancements enable GPT-4 to better understand
complex questions, engage in deeper
conversations, and generate more accurate and
creative responses. Additionally, GPT-4 exhibits
reduced biases, addressing previous concerns
regarding AI-generated content.
Written by ChatGPT

11. How many
are there?
100 AI Apps Were Released Last Week
Business Wire March 23, 2023

12. Google Bard

13. The Bad

14. Open Letter

15. Open Letter Yet GPT-4 also makes plenty
of trivial, logical mistakes. And,
like its predecessors, it
sometimes “hallucinates”
incorrect information, betrays
ingrained societal biases, and
can be prompted to say hateful
or potentially harmful things.

16. Open Letter There are concerns within the
industry itself that the technology
is moving at a potentially
dangerous pace. “Those making
these have themselves said they
could be an existential threat to
society and even humanity, with
no plan to totally mitigate these
risks”

18. The Scary

19. Fraud
The cybersecurity firm Darktrace
has warned that since the
release of ChatGPT it has seen
an increase in criminals using
artificial intelligence to create
more sophisticated scams to con
employees and hack into
businesses.

20. ElevenLabs

21. Scams

22. The Good

28. Use Case

30. AI Solution: Tailor Brands

31. Logo

32. Marketing Assets

33. Social Media Templates

34. Tagline
“Get your paws on the
home of your dreams”
Written by ChatGPT

35. Mission Statement
“Our goal is to provide a safe and
comfortable home for every pup out
there, and help them find their place
in the world. We're not just talkin'
about sellin' houses, we're talkin'
about buildin' communities, and
creatin' a better future for us all.”
Written by ChatGPT

36. Core Values
Written by ChatGPT
1. Keepin' it real:
We're all about honesty and transparency, and
never cuttin' corners when it comes to servin' our
clients.
2. Showin' love:
We treat our clients like family, and always go
above and beyond to make sure they're happy and
comfortable.
3. Stayin' fresh:
We're constantly innovatin' and bringin' new ideas
to the table, so we can always stay ahead of the
game.
4. Givin' back:
We believe in givin' back to our community, and
makin' a positive impact wherever we can.

37. AI Solution: AdCreative.ai

38. Ad Examples

39. Ad Examples

40. More Examples

41. Other Examples

47. AI Solution: AdCreative.ai

49. Summary

54. Thank you!
Let’s Connect!