In this presentation, Aaron Stelle VP Marketing and Technology for WFG National Title, goes over the applications of AI in real estate. There is a focus on the good, the bad, and the scary. There will be a focus on Chat GPT, but mixing in many other platforms.

1. Aaron Stelle, VP Marketing and Technology
astelle@wfgtitle.com | wfgtitle..com
The AI Revolution
How artificial intelligence is
changing the world of real estate.

2. Goals for
Today
• Explain the good, the bad, and the
scary part of AI
• Show some practical uses that can
be implemented today.
• Celebrate that AI actually makes
YOU more important than ever!

3. The 3
Revolutions
We’ve
Experienced

4. The 4th Revolution is…
Artificial Intelligence

5. Technical
Definition
Artificial Intelligence (AI) is the
simulation of human intelligence
in machines that are designed to
think and act like humans. These
intelligent machines can be
trained to perform tasks that
would normally require human
intelligence such as visual
perception, speech recognition,
decision-making, and language
translation.
Written by ChatGPT

6. Third Grade
Definition
Artificial Intelligence is like a
computer brain that can learn
and do things that normally only
people can do, like play games,
understand what you're saying,
and make suggestions. It's like
having a smart robot helper that
can make your life easier.
Written by ChatGPT

7. Use Cases • AI is currently being used to write copy.
• AI is currently being used to create
unique images OF ANYTHING.
• AI is currently being used to write code
for websites.
• AI is currently being used to give legal
advice.
• AI is currently being used to write stock
trading algorithms.
• AI is currently being used for students
to cheat   .

8. Speed to
100 Million
Users
Netflix: 10 years
Gmail: 5 years
Twitter: 5 years
Facebook: 4.5 years
WhatsApp: 3.5 years
Instagram: 2.5 years
TikTok: 9 months
ChatGPT: 2 months

9. GPT-4 GPT-4 surpasses its predecessors, GPT-3 and
GPT-3.5, in terms of natural language
understanding, generation, and overall
performance. It benefits from a more extensive
training dataset, advanced algorithms, and a larger
model architecture, resulting in improved contextual
understanding, coherence, and versatility. These
enhancements enable GPT-4 to better understand
complex questions, engage in deeper
conversations, and generate more accurate and
creative responses. Additionally, GPT-4 exhibits
reduced biases, addressing previous concerns
regarding AI-generated content.
Written by ChatGPT

10. The Bad

11. Open Letter

12. Open Letter Yet GPT-4 also makes plenty
of trivial, logical mistakes. And,
like its predecessors, it
sometimes “hallucinates”
incorrect information, betrays
ingrained societal biases, and
can be prompted to say hateful
or potentially harmful things.

13. Open Letter There are concerns within the
industry itself that the technology
is moving at a potentially
dangerous pace. “Those making
these have themselves said they
could be an existential threat to
society and even humanity, with
no plan to totally mitigate these
risks”

15. The Scary

16. Fraud
The cybersecurity firm Darktrace
has warned that since the
release of ChatGPT it has seen
an increase in criminals using
artificial intelligence to create
more sophisticated scams to con
employees and hack into
businesses.

17. ElevenLabs

18. Scams

19. The Good

25. Use Case

27. AI Solution: Tailor Brands

28. Logo

29. Marketing Assets

30. Social Media Templates

31. Tagline
“Get your paws on the
home of your dreams”
Written by ChatGPT

32. Mission Statement
“Our goal is to provide a safe and
comfortable home for every pup out
there, and help them find their place
in the world. We're not just talkin'
about sellin' houses, we're talkin'
about buildin' communities, and
creatin' a better future for us all.”
Written by ChatGPT

33. Core Values
Written by ChatGPT
1. Keepin' it real:
We're all about honesty and transparency, and
never cuttin' corners when it comes to servin' our
clients.
2. Showin' love:
We treat our clients like family, and always go
above and beyond to make sure they're happy and
comfortable.
3. Stayin' fresh:
We're constantly innovatin' and bringin' new ideas
to the table, so we can always stay ahead of the
game.
4. Givin' back:
We believe in givin' back to our community, and
makin' a positive impact wherever we can.

34. AI Solution: AdCreative.ai

35. Ad Examples

36. Ad Examples

37. More Examples

38. Other Examples

44. AI Solution: AdCreative.ai

46. Summary

51. Thank you!
Let’s Connect!