The document discusses the importance of experiential marketing over personalized marketing. It argues that personalized marketing aims to automate opportunities for sales, while experiential marketing focuses on building real relationships through meaningful interactions. The document provides several examples of how real estate agents and other companies have successfully used experiential marketing tactics, like monthly postcards or photography services after a home closing, to significantly increase their return on marketing investments. It emphasizes that experiences, not just gift cards, are what customers truly value and remember from their interactions with a business.
37. Your most recent experience and your most
extreme experience….bad or good.
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45. What if your budget was entirely
experiential…what would that do
to your business?
46. Farm area of 300 homes
1 postcard per month
.50 per card
$150 per month (1800 per
year)
Reach 300 homes
Expected Return > 1%
2 Experiential reach outs/month
24 direct interactions
$75 interaction
$150 per month (1800 per year)
24 people X 200 = 4800
Expected Return = Infinite