3. I. The Business Overview
II. Executive Summary
III.Description of the Business
IV. The Product Service Offering
V. Industry Analysis
VI. Marketing Analysis
VII. The Marketing Plan
VIII.The ProductionOperation Plan
IX. The Management Team
X. Implementation Schedule and Risk Associated With the Venture
XI. The Financial Plan
TABLE OF CONTENTS
4. BUSINESS OVERVIEW
The business coffee jelly, and
waffle is under the production of
J3P2ARK’s Company. The coffee
jelly is given a twist where it will
have not just a coffee flavor but
also other flavor such as matcha,
choco and strawberry. It will be sold
along with the waffle to serve you a
delightful dessert with an
affordable price.
6. EXECUTIVE SUMMARY:
After deciding that our products will be a coffee jelly, and waffle
for our entrepreneurship class, we researched a lot about
possible modification that we could apply on our products in
order to make it look new for everyone. Our products aim to
serve an affordable and at the same time delicious dessert. It
surely suits the cravings of everyone, regardless of age
especially right now that we are on the summer season.
To make it more innovative, unlike other coffee jellies, our
company come up with an idea with not just coffee as its flavor
but also choco, matcha and strawberry flavors.
7. DESCRIPTION OF THE BUSINESS:
J3P2ARK’s Company is a newly established food stall located in LNHS-
SHS grounds at Ladrido St. Población Ilawod Lambunao Iloilo. This
company produces variety of high quality coffee jelly with siomai and
pancake at its most affordable price.
To make our costumer’s appreciate our product, we come up with
various ideas that could be our advantage among other competitors. We
ensure that J3P2ARK’s company practice’s cleanliness on the site of
manufacturing our product. Passion and hard work is in all the employees
as they desire to produce high quality desserts affordable for everyone.
To guarantee the quality of our products, the following steps will be
done respectively (inventory and estimation of number of coffee jelly, and
waffle to be prepared, purchased the ingredients, production and
packaging, selling and delivery, monitoring and evaluation). We aim to
manufacture 100 pieces of each product everyday. All in all, we assure that
our costumers will taste happiness as have a bite and sip of our high
9. Segmentation is the process of dividing a larger consumer or
company market , which typically consists of current and potential
clients into smaller consumer groups based on some sort of shared
traits.
MARKET SEGMENTATION:
MARKET SITE:
Our target market are the students and teachers of Lambunao
National High School Senior High School.
MARKETING ANALYSIS:
11. The major goal of our service is to satisfy the needs of the
clients. It decides how well the product works, how much it
costs, what services it includes, and how the product is
presented in general. In order to attain this, good marketing
strategy must be established. The business should know the
needs and wants of the prospect market, their capacities of
buying the product, the changing demands of the consumers,
and how in a way the business can benefit the community. By
making this possible, were able to surpass the satisfaction of
the consumer. Yet, our product's unique selling points are its
flavor and the way it is prepared and flavored. With Jiggles and
Waffles, we aim to satisfy our consumers on all fronts, from
quality to pricing.
THE MARKETING PLAN:
12. THE PRODUCTIONOPERATION PLAN:
STEP
1:
In a pot,
combine
gulaman,
water, coffee
and sugar.
STEP
2:
Bring to a boil
water. Pour
mixture on a
mold or
microwave
container. Set
aside until it
firm.
STEP
3:
Mix the
cream and
condensed
milk in a
bowl.
Step
4:
Cut the jelly
into cubes
and add to
milk mixture.
Chill for an
hour or
overnight.
The making of coffee jelly:
13. THE PRODUCTIONOPERATION PLAN:
STEP
1
:
Gather all
ingredients.
STEP
2:
In a large
bowl, mix
together
flour, salt,
baking
powder and
sugar; set
aside.
Preheat
waffle iron to
desired
temperature.
STEP
3:
In a separate
bowl, beat
the eggs. Stir
in the milk,
butter and
vanilla. Pour
the milk
mixture into
the flour
mixture; beat
until
blended.
STEP
4:
Ladle the
batter into a
preheated
waffle iron.
Cook the
waffles until
golden and
crisp.
STEP
5:
Add your
desired syrup
or toppings
on top of it.
Waffle:
14. STORE OWNER
( Aaron John Candano)
PRODUCT PROMOTION
SPECIALIST
( Jev Marianne Mahumoc,
Jeseree Nicole Ocbina,
Precious Linneth Gammad )
PRODUCT AND SHIPPING
MANAGER
(Piolo Jay Pulmones, Resty
Quilla, Kenneth Casaquite,
Dan Jansen Valenzuela )
CASHIER
( Jev Marianne Mahumoc,
Jeseree Nicole Ocbina,)
THE MANAGEMENT TEAM
15. POSITION JOB DESCRIPTION MARKETING LEVELS JOB SPECIFICATION
STORE OWNER A business owner in
charge of determining ways
to drive sales and profits as
high as possible.
Top Level Must have a business to
handle.
PRODUCT PROMOTION
SPECIALIST
Function comes up with
sales and advertising
strategies to maximize the
sale of goods and increase
profit
Middle Level -Ability to multitask and
manage multiple at once.
-They are responsible for
the whole.
-Good communication.
-Accuracy & efficiency
PRODUCT AND
SHIPPING MANAGER
Responsible for the flow of
goods from the distribution
warehouses to the retail
location.
Bottom Level -Ability to multitask and
manage multiple at once.
-They are responsible for
the whole.
-Good communication.
-Accuracy & efficiency
CASHIER In charge of performing the
transactions necessary to
facilitate the exchange of
money and goods
Bottom Level -Ability to multitask and
manage multiple at once.
-They are responsible for
the whole.
-Good communication
-Accuracy & efficiency
16. MANAGEMENT
• Objectives:
- to sell out variety of desserts at an affordable price.
- to promote micro-business as young student
entrepreneurs.
• Mission:
- To establish a successful food stall with its product
highly in demand.
• Vision:
- our vision is to exceed the set standards of our costumers
through our high quality yet affordable products. We hope to be
17. • A clean chef is a mean chef
-Before starting anything, clean yourself up first and make yourself fresh and
presentable to the costumers.
• Clean the area of responsibility
-No one wants to eat on a dirty place, make sure to clean up your area so that the
costumers will enjoy eating their food to the fullest.
• Costumer is always right
Listen to the costumers opinions/feedbacks, it may help us to improve
• .You leave, we'll clean
-Give them your final service as they leave, clean up and be ready for the next
costumers
• .Prioritize Faculty members
-Its always a busy day for our faculty staffs so don't make them wait! Reduce their
stress.
• .Entertain question
-Costumers sometimes have some questions in their mind, be ready and answer
their questions.
RULES AND REGULATION:
18. IMPLEMENTATION SCHEDULE AND
RISK ASSOCIATED WITH THE VENUE:
SWOT ANALYSIS:
- A simple but useful framework for analyzing your
organization’s strength weaknesses, opportunities and threats that the
business will force.
STRENGTH:
-Lately, we’ve been experiencing extreme heat due to climate. During
this period, people often crave cold beverages. Coffee jelly is a cold
beverage that is rarely showcased by vendors, which makes our product
unique and fresh to the costumers. Partnered with waffles, and it will be
a sweet delight of happiness. We are certain that our product will be in
demand among costumer.
19. IMPLEMENTATION SCHEDULE AND RISK
ASSOCIATED WITH THE VENUE:
.
WEAKNESS:
-The preparation might take time and therefore we might need a
quite of time allotments to get the product ready.
OPPORTUNITY:
-Our products are made locally and is very much affordable. The
masses will surely opt for much cheaper but tasty snacks. This will
enable our business to grow and venture into a larger one.
THREATS:
-We might encounter high level of competition amongst other
entrepreneurs.