2. What is social media?What is social media?
• The new word of mouth
• Share everything
• It’s FREE!
3. Social media needs to be defined as a
group think mentality around your
message.
People are going to talk about you and
your message.
Deal with it. Encourage it.
4. What is social media?What is social media?
• All ages can use it
• But particularly Gen Y/Millennials
• Fastest growing group on Facebook?
5. Social Media needs to be defined as a
group think mentality around your message.
People are going to talk about your message.
Deal with it. Encourage it.
6.
7. It all comes down toIt all comes down to
communicationcommunication
• Listen, listen, listen...
• Peer-to-peer conversations
• Be a human being
8. Participate now, lead laterParticipate now, lead later
• Social media is quid pro quo
• Don’t flood your friends
• Be a human being
9. Know your messageKnow your message
• Personal and professional are one
• Employer/employee expectations
• Have a McGuffin
• Be a human being
10. Imposters are easilyImposters are easily
spottedspotted
• Approach strangers cautiously
• Slow aggregation of friends
• Be a human being
18. Scenario #1Scenario #1
One of your students or his/her
family has added you as a friend
on Facebook. What do you do?
19. Scenario #1Scenario #1
• What is the school's policy?
• Do you have a standard
response?
• Set your privacy level
appropriately
20. Scenario #2Scenario #2
You see a negative news story
about your school on a news
website. The majority of
commenters agree with the article.
What do you do?
21. Scenario #2Scenario #2
• Alert the proper administrator and
no one else
• Best to ignore it if you can
• Use full disclosure
22. Scenario #3Scenario #3
A parent sends you a message
through Facebook about an issue
their student is having in class.
They are not happy. What do you
do?
23. Scenario #3Scenario #3
• What are the proper channels for
this?
• Develop a standard response
• Set privacy settings properly for
you
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
People think of social media as blogs, photos online, etc. They should be thinking of where social media is now. Online Fragmented Social Networks. Blogs are so 2004!
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising
Some people look at Social Media as another form of old guard media, such as newspapers or adverising