Hot Sauce Sourcing – Spice up your recipe for success
From my webinar to help recruiters and sourcers identify the best places to go, the tools to use, and best practices for online data collection + use. Then I spice it up with hot new tool and tricks that will boost the performance of your current sourcing and recruiting efforts.
* Free web scraping tools
* Stacking (layered tool use)
* Select the right tool for each job
* Time saving shortcuts
* Test Kitchen (Real-world scenarios)
3. Today’s Special Covers…
• Goal of Scraping in Souring
• Browser based tools
• The right tool for the job
• Stacking
Web Scraping Tools
• Know your Chrome
• Browser Extensions
Time saving shortcuts
• Step-by-step real example of
a mapped community
Test Kitchen
• Inbound
• Competitive Intelligence
• Outbound
Outreach Methodology
@AaronLintz
4. What are we looking for
Web Scraping Tools
@AaronLintz
Basic Contact InformationName / Title / Department
Profile ID, personal sites, “About Me” pageLinks
Links to help cross-reference missing dataSocial Profiles
Recognizable data patternsEmail / Phone Numbers
5. Goal of Scraping in Sourcing
Target
audience
identification
Map User
Groups,
Communities,
Forums
Social
Media
Automation
Competitive
Intelligence
@AaronLintz
Web Scraping Tools
6. Kimonolabs
Web Scraping Tools
@AaronLintz
• Free
• Nothing to install
• Repeatable
• User friendly
• Secure
• Easier to learn than other tools
• Automate and schedule tasks
• Sync data
• Does not work on all websites
7. DataMiner – Chrome Extension
Web Scraping Tools
@AaronLintz
• Free chrome extension
• Public Presets
• Not detectable
• Update when websites change
• Xpath is not a common skill for
recruiters / sourcers
• Clean export to csv
• No automated pagination
8. The Right Tool for the Job
Web Scraping Tools
Nuances
@AaronLintz
Data updates frequently
Endless scrolling
Dynamic links
Tracking Cookies
TOS
Require log-in
Sequential Numbers
Usernames
Complex variables
Patterns
…member/75232
…member/Steve.Austin.html
…member/front242.zzTop
9. When to scrape?
Web Scraping Tools
@AaronLintz
• Identify highly targeted data points
• On site search function is limited or restrictive
• Search Engines only index some pages
• Updates would be helpful (reoccurring need)
• Willingness to experiment
• Identify target link pattern (Your Boolean)
• X-ray search pattern to eliminate false positives
• Start with small list of links before going big
• Complex sites may require stacking tools
10. Hot Stack Example
Web Scraping Tools
@AaronLintz
Get Links – Data Miner
Download /Google Sheets
Save to csv
Paste to Kimono
12. Openstack
Test Kitchen
@AaronLintz
• High demand skills with rapid growth
• Winning clients away from Amazon, IBM,
and HP
• Powered by an active community of
developers, start-ups, and interested
parties
• Target audience not easily swayed by
InMail and cold calls
Open source software for creating private &
public clouds (Compare to EC2 or Azure)
13. Identify Ideal Target Profile
Test Kitchen
@AaronLintz
Name
Company / Title / Bio
Contact Info
Social Profiles
14. Map fields of Target - Kimonolabs
Test Kitchen
@AaronLintz
15. Sequential member IDs - Kimono
Test Kitchen
@AaronLintz
Generate range of
numbers
(1 to 999,999)
Scrape resulting
links using
previously mapped
pattern
Ignore if page does
not exist
16. Google Sheets
Test Kitchen
Connect kimono with Google Sheets
or export to csv directly
Pivot data to identify top companies,
Titles, & locations
• HP
• Rackspace
• Dell
• Red Hat
• Suse
• Mirantis
• Cisco
@AaronLintz
17. Stack twitter IDs - Kimono
Test Kitchen
Create second scraper sourced
from the twitter IDs
Cross-referenced data enhanced
contact details, bios, and
uncovered most active twitter
users on list
@AaronLintz
Shortlist the top potential candidates
18. Full Community Map
Test Kitchen
@AaronLintz
+2700 Contacts
+200 LinkedIn User Links
+700 Twitter Users
+200 Target Companies
+50 Ideal Candidates
19. Inbound Leads - Twitter
Test Kitchen
@AaronLintz
Create Twitter List of
active members
• List members are notified by Twitter
• Several good connections made
• Keyword search the list for timing
signals
• Ask for recommendation or
suggestions
• Ask them to RT & share my job
posting
20. Competitive Intelligence
Test Kitchen
@AaronLintz
Gotta Catch ‘em All
• Meetup.com Groups
• Official Ambassadors
• Mailing Lists
• Leadership Meeting Minutes
• Working Groups (Topic Specific Leaders)
• Stack-a-thon participants
Scrape New Members Data
• Simple free in Kimono
• Measurable month/month growth
21. Outreach
Test Kitchen
@AaronLintz
I recruit {skill} professionals and
would love to gain your insight.
Commvault contributes to the
openstack community on the data
management side. Your name came to
light during my research.
What time are you available on
{day of week} to talk?
Outreach
22. Know your Chrome
@AaronLintz
• Multiple profiles
• Supervised Users
• Search Engines
• Sync settings
• Bookmarks
• Search History
• Flags
• Downloads
Time Saving Short-cuts
23. Chrome Extensions
@AaronLintz
This Frame
adds "This frame" to right-click context menu (like Firefox)
Autoscroll
Scroll pages to get all of the results all of the time
URL Loader
Paste a list of links and view one profile at-a-time
Aliaser
multiple-parameter link aliasing % for chrome search
Time Saving Short-cuts