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2. OWNERSHIP
History of Celador Films – Celador was originally owned by ‘Complete Communications’. This
bought out shareholders including Paul Smith CBE and Jasper Carrott. Celador expanded its
fledging radio, film and international business under the ownership on Complete
Communications. Complete Communications then intended to sell the company later on.
Around the same time as this happened of the selling and the rights and associated the
properties of ‘Who wants to be a millionaire?’ to Dutch group ‘2waytrffic’, Celador
management completed a buy out of the company. Celador are now an independent
company and have been since 1983.
In 2004 Celador took legal action against Disney for what it claimed were unpaid profits from
Disney’s screening of the programme in the US.

3. OPERATING MODEL
Celador is a small production company that produces films on a project-by-project basis.
They get in touch with freelance staff to produce their films, this means that they are
on there to make that certain film. Small companies like Celador often get their
funding through bank loans, investors or even personal finance. Partnership could
also be an option, usually two smaller companies get together to make a film. They
could work through distribution fees by selling the project to a distributor before its
made, or they could also license the project to a big production company.
Celador gained funding from a variety of methods such as bank loans and film funding
bodies which aided them in budgeting their films. They also gained funding with the
sales of their distribution rights and any other profit they made from previous made
films. They used the profit from their show “Who wants to be a millionaire” to fund
The Descent.

4. PRODUCTS
Celador started producing films in 1999 and since that year they have made seven films
in ten years. The seven films they have produced are; Centurion (2010), The scouting
book for boys (2009), The Descent: Part Two (2009), Slum-dog Millionaire (2008),
Separate Lies (2005), The Descent (2005), and finally Dirty Pretty Things (2002). They
are working on film, radio, theatre and music.
Celador produce TV shows such as ‘The Detective’ and ‘Who wants to be a millionaire.
They currently have two radio radio stations and extending music production with slum-
dog millionaire.

5. MARKET POSITION
Film 4 – The full Monty is a 1997 British Comedy film, directed by Peter Cattaneo, which
was made by a budget on £3million. The box office then made £160million which
gave film a huge profit of £157million.
Sony – Spiderman 3 is a 2007 American Superhero film produced by Marvel Studios and
distributed by Columbia Pictures based on the fictional Marvel Comic character
Spider-Man. This film was created which a budget of $250million (£161.86million).
Box office then made $890.9million (£576.21million), which gave the film, Marvel
Studios and the director a profit of $632.9million (£409.17million.)
Working title – Shaun of the Dead is a 2004 British horror comedy film directed by Edgar
Wright. The film was made by a budget of $6.1million (£3.95million). The box office
then made a huge $30million (£19.42million) and then gave the producers and the
film a profit of $23.9million (£15.47million)

6. COMPETITORS
Although CeladorFilms are a small company they have big competition to compete
against. They of course are in competition with ticket sales and later on the films
DVD release which any company. One of their biggest competitors are Sony pictures
Entertainment. Sony release films that cost 100+ million pounds such as ‘The
Smurths and After Death’ whereas Celador make films that cost much less. They also
release several movies a year, where as in the past 10 years Celador have only
released 7, Sony could produce in 2 years with they money they have. Celador Films
have been nominated for 10 Oscars, 49 wins and 29 nominations.
Warner Independent Pictures paid $5 million to acquire rights to the Slumdog
Millionaire. The film released in the UK on 9 January 2009, and opened at #2 at the
UK box office. The film reached #1 in its second weekend and set a UK box office
record, as the film's takings increased by 47%. This is the biggest ever increase for a
UK saturation release, breaking the record previously held by Billy Elliot's 13%.