3. FLOW OF PRESENTATION
• IT Sector in India
• BCG Matrix for IT industry
• Porter’s five force Model
• Vision and Mission of Companies
• SWOT Analysis
• Success Factors
• Financial Analysis
• Growth Strategy
8. PORTER FIVE FORCES MODEL
Competitive Rivalry:
•Intense competitive rivalry exists due to low switching costs
•Most of the bigger Indian firms offer same services and there is little product
differentiation
Threat of New Entrant:
•Easy entry as the capital required is
low.
•Large players, however, toughen
prospects of small and medium
players to win large deals
Bargaining power of Customers:
•Bargaining power is high as many IT firms
fight for a similar project
•Firms are mostly dependent on same
geography, which increases customer power
Bargaining Power of Suppliers:
•Bargaining power of suppliers is less
as most of their businesses come
from the same geographies
•Price taker rather than price maker
Substitute Product:
•Threat is medium as new centers,
such as Philippines and China, are fast
gaining ground among investors due
to their low cost advantages
Source : https://www.ibef.org/industry/information-technology-
india.aspx
9. TCS VISION AND MISSION
• Vision: To decouple business growth and ecological footprint from its
operations to address the environment bottom-line.
• Mission: To help customers achieve their business objectives by
providing innovative, best-in-class consulting, IT solutions and
services.
10. INFOSYS VISION AND MISSION
• Vision: To be a globally respected corporation that provides best-of-
breed business solutions, leveraging technology, delivered by best-in-
class people.
• Mission: To achieve our objectives in an environment of fairness,
honesty, and courtesy towards our clients, employees, vendors and
society at large.
11. WIPRO VISION AND MISSION
• Vision: To be among top 10 Global IT and business process
outsourcing services
• Mission: To help create a new kind of professional services firm that
works with both business and IT executives to innovate and deliver,
end to end solutions that create measurable value for our clients.
12. SECTOR
TCS INFOSYS WIPRO
BFSI
Aerospace, defense &
airlines
BFSI
Retail and consumer
packaged goods
Automotive Healthcare and life sciences
Media and entertainment Financial Services Natural resources and utilities
Manufacturing
Healthcare,
pharmaceuticals & biotech
Manufacturing
Life sciences and healthcare Industrial manufacturing Energy
Energy resource and utilities Logistics and distribution Communications
Source : Consolidated from Company's Website
14. TCS INFOSYS WIPRO
Strengths
1)High command on local and domestic
market(India)
2) Strong brand backing (TATA)
3) Strong Ethics
4) Brand Image is quite strong in markets it
serves
5) Employee strength of over 300000
1) High brand reputation worldwide
2) Acquisitions of emerging
Technology companies
3) BFSI vertical service offerings
Low cost advantage and High quality standards
2. Broad range of research and development
Services
3. Wipro has impressive list of clientele and mega
partnership with – Cisco, Oracle, EMC, Microsoft
and SAP
4.One of the top IT Companies in India employing
over 130,000 employees
Weakness
Not very strong in product segment 1)Board’s Conflicts with co-founders
2) Exits of Top-Level executives
3) Heavily dependent on USA,EUROPE
1. Low operating margin of other group of
companies
2. Free floating stock is very less for the investor
Opportunity
1) Emerging markets
2) Product market e.g. domain targeted
offerings
3) Repeat Business from existing clients
1)Service expansion in futuristic
technologies like BI, Machine Learning,
AI etc
2) Automation can bring cost reduction
and increase efficiency
Focus on emerging markets
1. Company has good opportunity since the sector
is growing
2. Can diversify in brand product category and
consulting services
3. Huge potential in domestic market
Threats
1)Attrition and Employee loyalty
2) Bigger MNC's entering India and competing
for global clients
3) Focussing on organic growth
1) Recent IT industry downturn
2) Emerging IT service sectors in
countries like Vietnam, Philippines,
Maxico etc.
3) Change in foreign policies hampering
business of company
1. Slowdown in US economy as major client base is
from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital
16. TCS
• The Global-Local Edge
• With over 5,000 consultants working on its UK and Ireland projects,TCS is
able to leverage its global business and technology expertise.
• Intellectual Power
• A team of over 70,000 professionals which has skill and expertise across
entire spectrum.95% of its business comes from existing customers.
• Network Delivery Model
• This provide services to customers through a combination of near-shore,
regional and global delivery centres. Adding value to its clients by effectively
addressing regulatory, language and time-zone requirements.
• One-stop Shop
• TCS provides overall business solutions such as consulting, IT services, BPO
services, product-based solutions, etc. As a result, a customer does not have
to go to various vendors for different services.
Source : TCS Website
17. Wipro
• Acquisition Strategy
• Acquiring small and mid-sized companies operating in niche segments.
NewLogic, Nervewire, cMango. Its acquisition strategy is guided by three
factors:
• Strengthening the domain expertise
• Adding new service line
• Expanding geographical reach
• Expanding geographical
• The company has its own distribution network all over the world and it
markets its products through direct sales force.
• Key Differentiators are-
•Quality processes
•Innovative technologies
•Superior delivery models
Source : WIPRO Website
18. Infosys
• Delivering locally relevant business value
• Able to customise its services and solutions by understanding client-specific
needs and the value proposition. Hence, Company can generate 90% plus
repeat business.
• Building the brand
• The company created campaigns that utilise multiple channels, including
events, PR activities, analyst relations etc.
• Coherent Market Strategy
• The range of investment in human resource, technology and networking
infrastructure lead Infosys to increase its new client penetration rate
• Investing in Expertise
• Industry expertise, in the field of financial services, manufacturing,
telecommunications, and retail, transportation and logistics industries.Source : Infosys Website
27. TCS
• Geographically Reach
• Industry Coverage and Service Capabilities
• Depended on Existing Client Relationship
• Building and Acquiring Emerging business
• Business solution to continuous Innovation
Source-http://investors.tcs.com/investors/Pages/Corporate_Strategy.aspx
28. Wipro
• Evolving Client Business Model
• Changing Technological landscape
• Need For newer model of service Delivery
• The Digital Opportunity
http://www.wipro.com/microsite/annualreport/2014-
29. Infosys
• Service oriented Architecture (SOA) Adoption
• Assessing enterprise readiness for SOA adoption-governance,
architecture, infrastructure
• Service oriented enterprise with KPI
• Defining a road map – key initiatives, timelines, dependencies, risks,
etc.
Source : https://www.infosys.com/investors/
