2. TA B L E O F C O N T E N T S
INTRODUCTION
SECTOR PROFILE
COMPANY PROFILE
OBJECTIVES OF STUDY
RESEARCH METHODOLOGY
DATA ANALYSIS AND INTERPETATION
OBSERVATION AND FINDING
SUGGESTIONS
3. Bajaj Allianz Life Insurance Co. Ltd. is a joint
venture between two leading conglomerates- ,
Bajaj Auto, one of the biggest 2 and 3 wheeler
manufacturers in the world and Allianz AG, one
of the world's largest insurance companies
Is the fastest growing private life insurance
company in India.
Currently has over 74,00,000 satisfied customers
They have customer care centers in 1164 cities
with 30000 Insurance Consultant providing the
finest customer service.
One of India's leading private life insurance
companies
4. LIC
HDFC Standard Life
Max New York Life
ICICI Prudential
Kotak Mahindra
Birla Sun Life
Tata AIG
SBI Life
ING Vysya
Bajaj Allianz
Metlife
Aviva
Sahara India
Royal Sundaram Alliance
Reliance
ICICI Lombard
Cholamandalam
5. COMPANY VISION
To be the first choice insurer for customers
To be the preferred employer for staff in the insurance industry.
To be the number one insurer for creating shareholder value.
COMPANY MISSION
As a responsible, customer focused market leader, we will
strive to understand the insurance need of the consumers and translate it
into
affordable product that deliver value for money.
ACHIEVEMENTS
Bajaj Allianz life insurance offers technical excellence in all areas of
Health Insurance as well as Risk Management. This partnership
successfully combines Bajaj Auto’s in-depth understanding of the local
market and extensive distribution network with the global experience
and technical expertise of the Allianz group.
Bajaj Allianz has received “iAAA rating, from ICRA Limited, an associate
of Moody’s Investor Services Claims paying Ability. This rating indicates
highest claims paying ability and a fundamentally strong position.
6. Personal Accident
Hospital Cash Daily Allowance Policy
Health Guard
Critical Illness
Burglary Insurance
Householders Insurance
Travel Companion
Fidelity Guarantee Policy o Office package
Money Insurance
Public Liability
Plate Glass Insurance
Consequential Loss (Fire) Insurance Policy
7. To study the sales Strategy of field force of
Bajaj Allianz General Insurance.
To study the process of selling of Insurance
Policies by Advisors.
8. Research methodology is a way to systematically solve the
research problem.
DATA COLLECTION
PRIMARY DATA SOURCES
Through interaction with insurance care consultant
Through questionnaires filled from the insurance care
consultant.
SECONDARY DATA SOURCES:
Through internet, various official sites of the companies.
Through pamphlets and brochures of the companies.
Journals & Magazine
9. Many questioners where prepared and
experienced with the customers and results
where recorded.
10. This sales promotion process was very much satisfying for me not
only practically and academically but it also helped me in
developing my communication skill and enriched my knowledge
also.
I have come to know about the importance of marketing
especially regard to Sales Promotion on the most renowned
organization like Bajaj Allianz. Especially because of emergence
of many competitor with, excellence in services & competitive
product. The base of this chapter conclusion is on the data
analysis.
11. Bajaj Allianz. Should use new techniques of
sales promotion.
Customer services should be more
comfortable than others.
People must be made aware of the benefits
of the policies of Bajaj Allianz.
The Company should give personal attention
to each customer.
Regular advertisement of the company