good one

1. INDEX
 ABSTRACT
 INTRODUCTION
 WHAT IS OTT?
 HOW IS OTT DELIVERED?
 OTT INCLUDES
 IMPACT OF OTT ON TEENS
 OTT VIDEO SERVICE PROVIDER FRIEND OR FOE?
 OTT IN DAILY LIFE
 SURVEY
 CONCLUSION
 BIBLIOGRAPHY

2. ABSTRACT
This paper is an analysis of various effects of web series and streaming content on the Indian youth. The researcher
has examined the perception of youth regarding the web series and online streaming content that is available on
online platforms like Netflix, Amazon Prime, YouTube, Torrent downloads and more. This study examines the
psychological effects and behavioral changes amongst the youth because of web shows. This study is conducted by
using quantitative research methodology, using the questionnaire research method. The respondents (who watch
online video content) of the questionnaire are undergraduate and postgraduate students, and young professionals
working in Patna, which is the capital city of Bihar

3. INTRODUCTION
In the past few years , the online entertainment industry has marked major growth.This has been all possible because of the
changing lifestyle of the Indian viewers significant change in the type of content consumed and the Introduction of various online
Indian streaming platforms on which content Is served to them. With the Introduction of faster and cheaper Internet service in the
form of mobile connection wide availability of broadband services, there has been major growth in the access to online content, in
terms of the number of people visiting online for content , and the time they spend on watching online videos.
A repot suggested that on average an Indian viewer spends approximately 8hours 29 min on watching online video content , which
far more than the global trend of 6hrs and 45min.This showcases the Popularity of Online Video content, Which mainly consists of
web series, episodes, short films, entertaining videos and more.
A web series in simpler words is a series of short video episodes, which are released over a certain period to tell a story to the
viewers. It is designed like a television daily soap or series, except for the fact that it's watched on web platforms. Earlier, it was much
popular in western countries, but with globalization, the trend of online content streaming became popular in India as well.
The introduction of Netflix, Amazon Prime, ALT Balaji, MX Player, TVF and several other webs and App-based online video streaming
platforms, together with faster internet services have become very popular in the Indian entertainment industry. Even a large
number of viewership comes from YouTube - the famous video streaming platform owned by the search engine giant, Google. With
growing popularity, Streaming has become a lucrative opportunity for content producers, a it further has resulted in more and more
content being uploaded on the internet.
The main target audience of the web series and other online streaming content is the younger generation, which is mainly comprised
of teenagers, and the youth between 18 to 30 years of age. However, the audience comprises of people of 30 to 50+ years of age as
well.
These online video streaming platforms focus on the 'binge-watch' model. To understand this better, suppose you have decided to sit
and watch just one of the episodes of a web series for a day, which hardly cakes 30 minutes, and you find yourself tempted to watch
more and more episodes, even though you know you'll be killing several hours of the day on the same.
Streaming services introduced fans to entire TV catalogs, leading to 'binge-watching" where a viewer watches successive episodes of
a single TV series in one sitting. Shows are now catered specifically to binge-watchers.
Working on this model helps these platforms to attract the youth, who is looking for entertainment on their smartphone or laptop
devices. As the today's television soap boring, meaningless, and lacking originality, they tend to watch a lot of drama, comedy, action,
love & romance, thrill and more, which comes to them in the form of the web series or episodes.

4. What is Ott?
The acronym OTT stands for Over-the-Top. This means streaming across
different devices whenever we want is possible because of "over -the-
top," a convenient little term that explains the new delivery method of
film and TV content over the internet without the need for traditional
broadcast, cable or satellite pay-TV providers. In simple terms, we're
talking about people paying an internet provider, like Xfinity, for internet
access to watch Netflix, without paying for cable TV

5. HOW IS OTT DELIVERED?
The accessibility of OTT content is one of the many reasons it's so
popular. To stream OTT, customers only require a high-speed internet
connection and a connected device that supports apps or browsers.
Mobile OTT Devices: Smartphones and tablets can download OTT apps
to stream on the go.
Personal Computers: Consumers can access OTT content from
Wbsites, Google , chrome etc.

6. OTT INCLUDES
Over-the-top (OTT) video viewers: Users who access the video content via an app or website that
provides streaming video content. E.g., HBO Now, Hulu, Netflix, Amazon Video, YouTube/YouTube Red
and Sling TV.
Connected TV (CTV) users: Users using TV sets connected to the internet through built-in internet
connectivity (such as Smart TV) or other devices with functionality such as set-top box (STB) devices.
E.g., Apple TV, Google Chromecast, Amazon Fire Stick, Roku.
Linear OTT video service users: Users subscribing to a service that delivers live TV channel bundles via
the internet for a monthly subscription. E.g., Sling TV, DirecTV Now, Hulu with Live TV, YouTube TV and
PlayStation Vue.
Common sub-categories of OTT/CTV users include:
Advertising-based video-on-demand (AVOD): Users get to access the content for free and are later
monetized through video advertising.
Subscription video-on-demand (SVOD): Users who have subscribed for a paid subscription (monthly or
yearly) access to streaming video content.
Transactional based video-on-demand (TVOD): Users who have paid to access certain content through
a pay-per-view (PPV) purchase model desktop-based app or web browsers.

7. IMPACT OF OTT ON TEENS?
Television & Films have always been major source of entertainment for the people in India. And at the same time, they have also been one of the biggest
sources with a capability to influence the thoughts, attitudes, behavior and belief of others. It is generally seen that the young generation, especially kids and
teens tend to learn the dialogues, songs or instances from movies or daily soaps, and later it stays in their mind for a longer period. And as a result, parents and
elders always preferred streaming those channels, daily soap or movies, which have positivity, and don't contain any unfavorable content. However, the new
era of web series and online video streaming, based on an economical model to earn revenue and a young audience, overlook the need for value-added
content. Also, the thirst to adopt western culture has highly influenced the content, and its type being shared on the various video streaming platforms. Today,
the video streaming platforms focus only on the 'binge watching' model, which generated more and more numbers of viewers, and the viewing hours. It won't
be wrong to call this model an ‘addiction' to spend long hours streaming online videos.It is a very well-known fact that the more the number of viewers and
playing hours, the more is the scope of revenue. As a result, we can see hundreds of web series, episodes and videos available on these platforms, and several
being uploaded every minute. Since they are available on the internet, it is easily accessible to the youth via smartphones or laptops.The content served here is
mostly unregulated with a lot of factors which the boost the number of young, school and college-going audiences. This content contains too much hatred,
vulgarity, abusive language, a sense of rebellion against parents, country, law or religion, and other taboos of the society. It deals in originality and creativity,
but at the same time, it has a strong potential to attract the youth's attention. In the end, it introduces a lot of topics, subjects and ideas, which the Indian
youth might be unaware of, or can be influenced from A general day in a youth's life should be filled with a lot of activities like playing outdoor games, meeting
with a friends, exercising and other activities like exercise, doing homework and being physically active. However, all of these are today replaced with online
video streaming and web shows. Being addicted to the internet and online content, they have lesser time for human interaction, which also harms their
physical and mental development . It is already understood that youths are more likely to imitate and adapt one's behavior to their own because they can
easily relate to what is shown on online web shows and other video content. As a result, it develops a lot of behavioral changes in youth today. It not only
makes them aggressive in both their behavior and in their thoughts, but it is also likely to influence them with what they have seen regularly like smoking,
drinking, drugs, nudity and vulgarity, which are shown frequently in these online web shows. This further develops several unhealthy habits at an early age.
Here are some of the points, which we should think properly-
1. An average Indian youth spends approximately eight hours 29
minutes watching online video content, which is far more than the global trend of six hours and 45 minutes.
2. The relationship between watching violent web series and an increase
in aggression and violent behavior in the youth.
3. Increase in the number of insomnia, depression, obesity and eyes
disorder cases amongst the youth.
4. Deleterious effect on academic performance due to binge-watching.
5. Nudity and Obscenity encourage irresponsible sexual behavior, and
the web shows rarely mention anything about sexually transmitted
infections and unwanted pregnancy.
6. Alcohol, Smoking, Tobacco, Drugs and Weed are advertised directly
on online web series, which rarely mention their adverse effects.

8. OTT VIDEO:SERVICE PROVIDER
FRIEND OR A FOE?
Over-the-top, or OTT, services as they are commonly referred to, characterize subscriber-based streaming audio or video services that utilize mobile
subscriber data plans. This model has created some innovative video services at the expense of putting a strain on mobile operator networks. The
success of OTT video services has forced mobile operators to move from unlimited data plans to tiered usage plans. But while unlimited data plans
were still widely available, OTT video caught on in a big way.
So what's next? Well the OTT video genie is out of the bottle. And while there have been issues regarding the the quality of service since these are
best-effort services, there is a strong demand. What's next is higher speed mobile networks and greater HD video usage. HD video makes any video
experience much better as we all know, whether it’s P2P HD videoconferencing or viewing paid for content. Current OTT video services and products
have taken great strides to provide optimal video resolution for consumers by compression and optimization of the bitstreams that contain the video
content. New video optimization technologies such as scalable video coding promise standardization and bit streamlining to reduce HD video
network bandwidth requirements.
The interaction between OTT video services and the mobile network is the ultimate answer to how both constituents share more equitably in the
revenue stream for these services. As mobile networks evolve to an end- to-end IP architecture in a 4G environment that supports the quality of
service for all services regardless of media type, underlying IP network elements will emerge that can be accessed by OTT services to help guarantee
delivery and QoS. Functions to throttle network bandwidth efficiently, to make decisions on what are the best video formats to use on the fly, enable
media processing, initiate and control voice/video sessions, and convert video formats for different endpoint usage will be made available to OTT
service developers within their applications. This will not happen easily or overnight since mobile operators, like fixed-line carriers, have been
accused of creating walled gardens around their networks with little or no control over network resources. This impart has been since the TDM-based
networks used were inherently inflexible. After all, bandwidth was limited and QoS was paramount so it was not like vendors providing TDM-based
products were about to open up their service architectures to third parties. But enabling OTT services in an IP services architecture is a totally
different animal. OTT vendors need the knobs and controls to derive the best QoE for their services, no matter what the network conditions are. So
the walled gardens will come down as IP service architectures prevail. And mobile operators will need to embrace the OTT world and provide value to
them that the operators can in turn monetize. Offering class of service guarantees to OTT services can help them to achieve the level of service their
subscribers are looking for. So today, industry watchers have labeled OTT video services as a service provider foe. The flip from foe to a friend has to
happen for innovative OTT services and service providers to peacefully co-exist. Over-the-top services will ultimately evolve to be through-the-top,
opening up a new world of mobile video services. Over-the-top, or OTT, services as they are commonly referred to, characterize subscriber-based
streaming audio or video services that utilize mobile subscriber data plans. This model has created some innovative video services at the expense of
putting a strain on mobile operator networks. The, the success of OTT video services has forced mobile operators to move from unlimited data plans
to tiered usage plans. But while unlimited data plans were still widely available, OTT video caught on in a big way. So what's next? Well the OTT video
genie is out of the bottle. And while there have been issues regarding the quality of service since these are best-effort services, there is a strong
demand. What's next is higher- speed mobile networks and greater HD video usage. HD video makes any video experience much better as we all
know, whether it's P2P HD videoconferencing or viewing paid-for content. Current OTT video services and products have taken great strides to
provide optimal video resolution for consumers by compression and optimization of the bitstreams that contain the video content. New video
optimization. technologies such as scalable video coding promise standardization and bit streamlining to reduce HD video network bandwidth
requirements.

9. OTT IN DAILY LIFE
Video consumption through VoD platforms is nowhere close to slowing down. It is a golden era for content creators with entry barriers becoming low. This section discusses
different factors and their impact on the future of OTT platforms in India
Role 5G and telecom service providers
There is a global race to take the lead in 5G cellular network technology. The government of India has established a dedicated committee for creating an efficient pathway for
the roll-out of 5G and developing the next generation of broadband infrastructure. As consumers are seen to be increasingly preferring high-definition and immersive
content, the 5G is expected to create an opportunity for new product and services offerings in the media and entertainment industry. Apart from OTT, the other fast-growing
segments that are benefited by 5G are online gaming and Internet advertising
Along with 5G, the government's Digital India Initiative is helping urban and even the most remote villages to stay connected. The telecom industry in India faced significant
convergence in 2018. Vodafone, the second-largest operator in India, and Idea, the third-largest operator has merged to emerge as the biggest telecom operator in India in
terms of subscriber base. With Vodafone's urban- focused network and Idea's rural-focused network, this merger is expected to diminish the urban- rural bandwidth disparity
in India and promote OTT.
Sports streaming
Streaming live sports, especially cricket, has turned out to be the critical differentiator in India's OTT space, as shown by Hotstar. Even though Hotstar does not reveal
category-specific viewership data, industry experts estimate that its rich sports programming gives a disadvantage over the rest. Hotstar showcases the following sporting
events: Pro Kabaddi League, Indian Premier League (IPL), English Premier League (EPL), Indian Super League (ISL), Formula One, German Bundesliga, and Grand Slams. Cricket
also provided a significant push to SonyLIV in 2018, when they acquired the streaming rights for India's cricket tours to South Africa, England, and Australia. It is estimated
that users spend on average 30-35 minutes watching sports on OTT platforms. Even though many users do not watch the entire event or match, growing viewership indicates
the sense of comfort that viewers experience with the digital medium
There are six defining characteristics to OTT live sports streaming: The privileging of liveliness, a mix of mass and niche services, changing rights territories, multiplying
screens and spaces of consumption, the gratification of consumption and viewing habits, and improving the technical infrastructure.
More content in regional languages
Over the last few years, the online media industry has understood that India is not a single market but a combination of multiple markets, each with its unique characteristics.
The subset of regional language-speaking internet users is growing faster than the Hindi and English-speaking user base. Localized content shows uptake in terms of
engagement, as viewers always prefer to consume content in their language. So, primary streaming services like Amazon Prime and Netflix are investing more in producing
content besides Hindi and English, in eight major Indian languages. Hoichoi, an all Bengali content streaming platform, saw an 85% growth in traffic from 76 thousand total
unique visitors in March 2018 to 140K in March 2019 .The focus of VoD platforms has shifted from urban youtube to the mass market. So, the inclusion of regional content
has paved the way for mass-market adoption as opposed to the initial niche offering.The demand for local language content development will give rise to new platforms and
content creators that will work towards creating narratives that cater to each of the markets.

10. SURVEY
• AGE
This study is based on the responses received by the youth, where it can
be seen that majority of the respondents, which is 72.4% are between
18 to 22 years of age. Whereas, 13.3% of respondents are between 23-
26 years, 9.5% of respondents are between 27-30 years and only 4.8%
of respondents are between 31-33 years of age.

11. GENDER
When categorizing the respondents on a gender basis, it can be seen
that 50.5% of the respondents were female, while 49.5% of respondents
are male. This clearly shows that females are equally interested in online
streaming and binge-watching as males

12. CONCLUSION
After analyzing several aspects, it can be clearly stated that web series and online
streaming content have a huge impact on the Indian youth. The content is produced
and showcased on the online platforms has been successful in grabbing youth's
attention, and moving them away from the traditional television soap operas.
the entire process of socialization of youth has got affected. the disease such as
insomnia, depression, obesity, and eyes disorder amongst the youth have increased.
the academic performance of the youth has also been affected. web shows rarely
mention anything about sexually transmitted infections and unwanted pregnancy.
The web series has become a platform to advertise Alcohol, Smoking, Tobacco, Drugs
and Weed without mentioning their adverse effects The content showcased on OTT
platforms filled with sexual, abusive and violent content together with alcohol and
drugs has caused psychological effects on the Indian youth, where they have agreed to
suffer from insomnia, depression and insecurities in their life. The youth is also
witnessing academic loss and are also getting prone to health issues. On the other
side, the preference for binge-watching is also affecting their relations with a friends
and family.

13. BIBILOGRAPHY
https://udayindia.in/impact-of-ott-platforms-on-youth/ https://www.ted.com/talks/ali_mustafa
shaikh the impact of Ott
https://zeenews.india.com/economy/heres-how-ott-platforms impact modern Indian families
2424686.html
Livingstone, S. (2004). The Challenge of Changing Audiences: Or, What is the Audience Researcher to
do in the Age of the Internet? European Journal of Communication, 19(1), 75-86.
https://doi.org/10.1177/0267323104040695
• With help of google chrome
• Times of India
THE HINDU