This document summarizes KFC's corporate social responsibility efforts. It discusses KFC's background and headquarters in Louisville, Kentucky. It then outlines KFC's economic, environmental, and social initiatives. On the economic front, it discusses KFC's market presence, financial performance, and procurement practices. Environmentally, it covers KFC's efforts around energy use, packaging, products/services, and supplier assessments. Socially, it summarizes KFC's work regarding labor practices, human rights, and community programs like their hunger relief and education grant initiatives.

1. PRESENTED BY
AYEBARE EUNICE
BIBM3
KFC COPERATE
SOCIAL
RESPONSIBILITY

2. Discussion
points
Background, partners, headquarters, CSR
Introduction
01
Economic performance, market presence,
procurement practices, awards, GRI.
Economic
02
Water, bio diversity, effluents and emissions, products
and services, compliance to laws, transport, energy,
supplier environment assessment.
Environment
03
Labor practices and decent work.> employment, equal
renumeration, labor practices for grievance mechanisms
Human rights> investment, non discrimination, child labor,
security practices, supplier human right assessment.
Society> public policy, compliance,
Social
04
conclusions05

4. History of KFC
Based in Louisville, Kentucky, one of the most popular
chicken restaurant. Founded by colonel Harland sanders
in 1930 and became famous in 1952, hence the name
Kentucky Fried Chicken.
KFC is the world’s largest restaurant company in terms
of system restaurants with more than 36000 locations
around the world, holding 5200 restaurants in the US.
Serving 12 million customers.
Corporate social responsibility (CSR) is a welcomed
business strategy, which is a commitment of a company
to behave in an ethical and responsible manner, to
‘minimize the negative impacts and maximize the
positive impacts’
This presentation shows the continued activities that are
done by KFC to improve on its society
History of KFC

5. KFC AWARD LAYOUT
(September 24,
1952)
birth
1952
2015
Leadership in Energy
& Environmental
Design - USA (Gold)
Green Mark -
Singapore (Platinum)
Green Building Index
- Malaysia (Gold)
awards
Reputation
management
award.(gold)
November 19, 2014
• Gold for Excellence
in Consumer
Insights/market
Research
• Silver for
Excellence in Direct
Marketing category
awards
2014
Marketer of the
Year
awards
2017 2018
Evidence of
GRI reporting
index during a
press
conference

6. Issues with KFC leading to CSR
Handling of chicken
with bare hands.
culture shock.
mixing expired meat
with fresh meat.
Ethical issues
Employees bathing
from the sinks
Employees urinated in
food
hygiene
un healthy food.
Un healthy oil.
High chemical use.
Failed disclose
health statistical
chart
Health
2016 court
case for false
bucket advert
for $20
False advertising
Media influence
Rumors
PR
India case of MSG
Bribery and corruption
Legal compliance

7. Economic
Economic entity
Economic responsibility
to maximize profit
for the
shareholder.
Primary goal
to produce goods
and services that
customers need
and want
Principle role
to make a proper
profit during the
business.
Basic goal

8. Market Presence
United States (4491)
second
As following China, The
United states is gaining
more prominence taking
the second place
Japan (1181 units)
ThirdKFC maintains culture and
local preference of dark
meat over white meat
Serve in Bento boxes
familiar to customers
China (4563 units)
first
The largest market for KFC
as its partners with PEPSI.
It has the most outlets.
KFC exists in all
7 continents
Major markets are China
(4563) units, the United
States(4491units), Japan
(1181units), the united
kingdom (900 units), South
Africa (736 units), Malaysia
(701 units), Canada( 663units),
Australia( 618 units), Russia
(608 units) and Thailand( 531
units)

9. Financial presence
Continuous innovations and
inventions to capture
another market share like
the hunger relief program
Future oriented
To maintain the goals of share
holders, the main goal is profit
expansion and it is currently
successful.
Profit oriented
Investments
The KFC menu goes up to
1$ bill for a meal. Calculating
how to let every customer
enjoy the meal
Customer oriented
In community and energy
saving programs

10. Environment
KFC ENVIRONMENTAL CORPERATE SOCIAL
RESPONSIBILITY

11. Energy
Step 1
Step 2
Step 3
Step 4Gas and wood,
beginning and
constant .
Established the
EC Policy in
2001.
Energy
component
Use of less
carbonated
lights to
enable
continuously
energy saving
Lighting
Use of paper
and 90%
recycled
paper and
napkins..
Packaging

12. Products and services
Kentucky Grilled Chicken.
A breast contains 210
calories, 7 grams of fat, 2
grams of saturated fat, 130
milligrams of cholesterol,
and 710 milligrams of
sodium
Health and nutrition.
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Hygienic quality
Although these aspects
could not be verified by
food’s actual
consumption
The main attributes of
fast food are
nutritional, sensory and
hygienic quality

13. Contents Title
KFC is tasked to offer a variety of products on the different menus of the various units
from the different countries. Equally, the countries ` customers are offered satisfaction
from the company making it easier to pick up
The KFC menu

14. “it is very difficult for
companies like KFC to fully
recycle waste at the moment”
tackling the litter challenge
• litter patrols,
• packaging reductions,
• bins.
KFC sends out patrols every Saturday
to pick up litter and empty bins, these
patrols go out four times a day in the
summer months and three times a day
in the winter months., and to make sure
the area surrounding the restaurant is
as clean as possible..
Reduce, recycle and reuse
Wastes and effluents

15. Supplier environment assessment
sweet potato fries,
onion rings and a
veggie burger
Fries
From Oklahoma beef
suppliers
Beef
Burger king
company
delivery .
Burger banschicken comes
from the same
farms and the
same barns that
supply the big
supermarkets.
Chicken
All products are
sourced from
certified and
standardized
sources
NoteCanola Oil and
Hydrogenated
Soybean
Oil with TBHQ
and Citric Acid
Added To
Oil

16. Employees and practices
Processes
Practices
Social
Labor practices and
decent work
Wages, sex, race ,faith,
nation
society World Hunger Relief
 Kentucky Fried Chicken
Foundation
KFC educational grant
program
FAST
FOOD Human rights

17. Labor practices and decent work
Universal Code of
Behavior.
Employees act
of UK.
Age of employees
KFC strikes a
medium of 6: 8
ratio of women
against men
Sex and gender
• Employees are
not paid over time
rates,
• Low wages in UK
and Uganda.
Renumeration
. a fair-minded
and harmless
atmosphere
Work environment
Speak up
hotline
service.
High staff
turn over
Code of
Behavior

18. Human rights
prohibited
underage children or
forced laborers, physical
punishment or abuse.
Employee expression
Speak out call Centre
Employee team building
programs
permitted
right of all employees to
associate or not to
associate with any group, .
Employer involvement
general continuous
involvement with
employees
KFC on human
rights
maintaining a work environment that
respects and supports human rights for all
of their employees around the world

19. Society
01
02
04
03
World Hunger relief program started in 2009 till
date with participation of people across the world.
Employees, partners, customer.
Target: eradicate hunger
World hunger relief
The grant program is mainly for the students
who need financial assistance in education.
Started in 2009
KFC Education Grant Program
Non profit organization helping the youth with
scholarships to students to enroll in various
universities to get education
KFC Kentucky Fried Chicken Foundation
A program of empowering the communities that
were affected with hunger before.
Add hope foundation

20. Thank you
AYEBARE EUNICE
S16B41/002