THIS PRESENTATION IS DELINEATES THE MARKETING PLAN FOR AN APP CALLED FASHIONABLY YOURS, WHICH HAPPENS TO BE A HIGH FASHION STYLING APP.

1. FASHIONABLY YOURS.

2. Most people who splurge millions of dollars on premium fashion brands
like Gucci, Chanel and Dior, are not able to carry them off with panache!!
EXECUTIVE SUMMARY

4. Should not translate into..

5. THIS

6. Here is a solution to this harrowing problem ..

8. OVERVIEW
This app provides comprehensive fashion solutions to consumers interested in investing in premium fashion
brands, though personalized styling and customized designing, makeup and beauty blogs, fashion and image
consultancies and many more services. This will allow most of the high society consumers to be more
familiar with the intricacies of carrying off these legendary brands with panache, thereby enhancing their
glamour and style quotient, and that too without paying exorbitantly high charges for the services provided.

9. SITUATIONAL ANALYSIS

10. CORE COMPETENCIES –
 It is the go-to app for all personalized high fashion styling and grooming solutions.
 It has direct collaboration with leading fashion houses, which provide customized styling
solutions to the consumers, who therefore have access to authenticated styling opinions from
the brands of their choice.
 It allows the customers to get instant solutions to their problems from leading stylists and
designers through messaging and video calling features offered on the app.
COMPANY OVERVIEW

11. STRATEGIC ASSETS

12. FOLLOWING ARE THE STRATEGIC ASSESTS OF THE APP :
 The app is designed in compliance with the Freemium model, that allows in-app
purchases, through services such as online shopping, personalized styling by
leading stylists and designers, and many such services, which become the chief
revenue generators for the app.
 Collaboration with leading fashion houses help in landing sponsorship deals in
globally recognized fashion events like the Paris Fashion Week.
 In app advertising for premium brands like Chanel, Dior etc. also significantly
contribute to the increase in the revenue generated by the app.

13. MARKET OVERVIEW

14. COMPETITORS

15. COLLABORATORS

16. POTENTIAL AND TARGET CUSTOMERS
The potential and target
customers of this app
would be the high income
groups, such as businessmen,
socialites, celebrities such as
actors, supermodels and
performers, who constantly
want to enhance their glamour
quotient by investing in
premium luxury brands.

17. OPPORTUNITIES AND THREATS

18. OPPORTUNITIES
 The app has immense expansion
opportunities, as it is venturing into an
untapped market of personalized online
styling and shopping assistance.
 Collaboration with premium fashion brands
such as Louis Vuitton, Gucci ,Chanel, etc. will
provide a huge impetus to the increase its
brand value.

19. THREATS
 Economic fluctuations might
marginally decrease investments in
premium fashion brands.
 Competitor apps such as Shopstyle
can eat into the market share of
this app, since it is relatively new in
the market.

20. GOAL
 To become the best app in the domain of high fashion styling and grooming.
 To generate a revenue of $5 billion in the next four years.
 To achieve a benchmark of 50,000 downloads in 1 year.
 To acquire chief sponsorship of coveted fashion events like the Paris Fashion Week,
the New York Fashion Week and so on.
Achieve ultimate customer satisfaction across the globe through the unique products
and services offered by the app.

21. STRATEGY

22.  The app targets the high income groups in the society such as businessmen and
celebrities.
 It collaborates with premium luxury fashion brands such as Gucci, Prada and Dior.
 Apps like Shopstyle are its competitors.
 Since the app provides unique and new services such as personalised styling and
shopping solutions, it will be able to achieve the status of a pioneer in revolutionising
people’s perception about fashion.
TARGET MARKETS

23. VALUE PROPOSITION

24. CUSTOMER VALUE
The app focuses on building strong customer values, through its
online services such as personalized styling and customized shopping
solutions that are available 24X7, through exquisite technological
features such as video calling and messaging services with enhanced
round the clock customer care services for grievance redressal.

25. COLLABORATOR VALUE
The app provides a huge impetus to its collaborators in terms of
enhancement of brand value and expansion of brands into wider
markets, as the products and services provided by the app is
available in most of the countries across the world. This has
allowed the brand to effectively communicate and influence its
consumers around the world through this app.

26. COMPANY VALUE
The company offers an extremely apprehensive
work environment where its employees are
always encouraged to take risks and challenges
to strive for achieving higher goals on personal
as well as professional levels.

27. TACTICS

28. PRODUCTS AND SERVICES

29. FREE SERVICES PROVIDED BY THE APP
 Customised shopping from various premium
fashion brands, without styling assistance.
 Information about the newest trends in fashion and
makeup through fashion and beauty blogs.
 Complementary subscription to video blogs, and
do-it-yourself makeup tutorials, and guides to
styling and shopping according to individualistic
personality styles and physical features.

30. PREMIUM SERVICES PROVIDED BY THE APP
 Personalised styling according to the customers’
individualistic style preferences through video calling, video
conferencing (for styling opinions from more than one
designer), messaging with leading stylists, designers and
photographers.
 Personal beauty regime monitoring by BMI and diet tracking.
 Styling solutions for specific events and programs.
 Exclusive invitations to major fashion events across the world
such as Paris, London and New York fashion Weeks, the Met
Gala, etc.
 Coordinated styling within linked contacts on phonebook,
Facebook and Instagram for specific events.

31. BRAND

32. NAME : FASHIONABLY YOURS
TAGLINE : Say Hi! To High Fashion
Offering: We help you revamp and redeem your true spirit in the language of fashion!!

33. PRICE
The premium version of the app is priced at $180, since it
is targeting the high income group who can easily afford
the extravagant luxury of premium brands and can
therefore resort to the unique and effective services
provided by the app by paying the requisite sum which
will actually cost much less as compared to the cost of
hiring a stylist from a leading fashion houses.

34. INCENTIVES

35. TO EMPLOYEES
 Monthly rewards, bonus and promotions for employees who perform well.
 Paid maternity and paternity leaves
TO CUSTOMERS
 Exclusive discounts, offers and monthly rewards as gifts.
 Access to benefit cards, that can be used to avail offers and discounts from
partner brands such as Gucci, Prada, Miu Miu, etc.
TO COLLABORATORS
 Ease of sponsorship and advertising through the app.
 Wider publicity initiatives for events organized by the collaborating brands

36. COMMUNICATION
SOCIAL MEDIA- FACEBOOK, TWITTER, INSTAGRAM,
AND SNAPCHAT
ADVERTISEMENT VIDEOS ON YOUTUBE
CELEBRITY ENDORSEMENTS
BILLBOARDS
COMPANY WEBSITE
IN APP ADVERTISEMENTS

37. DISTRIBUTION

38. IMPLEMENTATION

39.  The features of the app are designed by employing the best
graphic and app designers.
 The fashion services offered by the app are in consultation with
the best stylists and designers in the world, such as Donatella
Versace, Tom Ford, Vivienne Westwood, Marc Jacobs, Elie Saab, etc.
 Leading supermodels and actors are used for marketing the app.
 Collaboration with the biggest banking corporations and millionaire
clients for financial boosts.

40. SCHEDULE

41. MARKET RESEARCH –
3 MONTHS
DESIGNING BUSINESS
STRATEGIES -3 MONTHS
LAUNCHING APP AT
THE END OF THE YEAR
DESIGNING ADVERTISING
AND MARKETING
STRATEGIES-3 MONTHS
STRATEGISING FINANCIAL
OPERATIONS WITH INVESTORS
AND PARTNERS – 3 MONTHS

42. THIS APP WILL REVOLUTIONISE THE WAY YOU PERCEIVE AND EMBRACE FASHION!

43. THANK YOU !!

44. DISCLAIMER
This presentation was created by AYASMITA KAR as the final project
during a summer internship program under the
guidance of PROF. SAMEER MATHUR of
IIM LUCKNOW.