1. Brightcove Video Cloud Analytics on
Amazon AWS
MENG GOH, SR. PRODUCT MANAGER 10/12/2012

2. Founded in 2004 317 employees in $63.6 million revenue in
9 countries 2011, 45% growth
Headquartered in
Boston, MA 4,697+ customers in 95% recurring dollar
over 50 countries retention rate
© 2012 Brightcove Inc.

3. Our mission is to publish and distribute the
world’s professional digital content

4. Complete Cloud Solutions
Discrete Cloud Solutions
Cloud Video and Audio Encoding
VIDEOJS
HTML5 Video Player

5. We serve content-
centric Organizations
and the
Web Developers who
build their systems
© 2012 Brightcove Inc.

6. The Leading Online Video Platform

7. HOW VIDEO CLOUD WORKS

8. Analytics Challenges for Digital Media Publishing
• Monetization and optimization
• More stakeholders need access to data than ever before
• Mobile video will more than double every year between 2010 and 2015
Content equaling two-thirds of all mobile traffic
Explosion
• Cross devices data collection
• Tracking cross device playback
Devices • By 2014, IP-Connected content will account for 20% of total TV household
Explosion viewing time
• Short form, long form, advertising
• Live streaming
Content • User generated contents
Types

9. The Massive Reach of Brightcove Video Cloud
177,000,000 Monthly Unique Viewers
Unique web sites with
143,000 traffic every quarter
Countries and
237 territories with traffic
29% of top 10,000 web sites
embed Video Cloud players
© 2012 Brightcove Inc.

10. Amazon AWS - WHAT
S3 EC2 EMR
• CDN log • Event • Billing
• Activities collector • Batch
log • Collection processing
• Processed and data
log API
services
• MongoDB

11. Amazon AWS - WHY
Need to migrated entire large scale
system
Unpredictable demand spike
Ad-hoc request on large data
set
Ease of operation

12. Amazon AWS – It’s working
Independence from operation team
Full control of infrastructure
Real-world simulation QA
Greater reliability
Great environment for more
experimentations