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Scout24 is a leading operator of digital marketplaces specializing in the real estate and automotive sectors in Germany and other selected European countries. We provide the best experience to our users on our two well-known and popular brands, ImmobilienScout24 and AutoScout24 by offering highly personalized services. This talk is about how we leverage AWS infrastructure to rapidly experiment with state of the art ML algorithms which enables us to move quickly from idea through prototype to product. We illustrate this with a concrete use case: our Smart Consumer Notification engine.