Linkedin Basics and tips , presented by AUB's Online Collaborative club. Part of Social Media 101 Workshop.

1. Social Media 101
AUB’s Online Collaborative

3. By Jane Wong

6. Linkedin : Why use it?
• Manage your professional profile
and brand
• Network
• Share your expertise and knowledge
• Uncover opportunities

7. Build a Killer Profile

8. Profile Tips
• Use a professional, timely photo
• Fill out your profile information
• Really express your personal
brand in your summary
• Use an email address you check
frequently

15. Profile Tips
• Custom Web site
•Your own website/blog/portfolio
•Your company’s website
•Any website you have contributed in

16. Profile Tips
• Add a vanity URL

17. Profile Tips
• Add a Connect to your
Twitter account
– Display your Twitter account
or not
– Share tweets in your LinkedIn
status
– Show rich link display

20. Profile Tips
• Add sections
– Certifications – Patents
– Languages – Publications
– Skills

21. Profile Tips
•Import your resume
•Resume Builder

23. Privacy

24. Privacy
•Who can view my profile?
•Can people see that I viewed their profile?
•What privacy settings are available to me?

25. Control your public profile

27. Leverage LinkedIn

29. Leverage LinkedIn
• Ask Questions
• Search Answers
• Answer questions
• Join groups
• Start & follow discussions

31. Leverage LinkedIn
• Ask for recommendations
• Recommend others.

33. Leverage LinkedIn
• Applications
– Company Buzz
– Reading List by Amazon
– Portfolio Display

34. Leverage LinkedIn
• Invitations
• Introductions
• Messages
• InMail

35. Leverage LinkedIn
• How do I invite people to
connect with me?
– Search by name
– Search by email
– Import your contacts

39. Leverage LinkedIn
• Find a Job
– Include link in your email
signature
– Write guest blog posts and
include a link
– Set your profile to “Full View”
– Check out the company
– See where others with your
skills work
– Research your interviewer

41. LinkedIn Etiquette

43. LinkedIn Etiquette
• Do I accept an invitation from someone I
don’t really know?
• Should I send invitations to people I don’t
know?
•

44. How do I get recommendations?
Leverage LinkedIn