Discover the keys to simplified, scalable implementation and tagging on both web and mobile. Webinar host: Florian Rieupet, Data collection specialist at AT Internet. This webinar will cover: - Overview of SmartTag and Data Manager - Who should use them - What you can do with them - Demo & tips for using these tools - Specific use cases

2. CONTACT
support@atinternet.com
Florian.Rieupet@atinternet.com
Florian RIEUPET
Product Manager
@florianrieupet

3. AGENDA
3
Introduction
Agile Analytics
SmartTag
Data Manager

4. INTRODUCTION
4
Analytics data
• At the heart of strategy for companies
• Strong growth in volume

5. INTRODUCTION
55%
5
of business leaders consider that the
analysis of analytics data helps to
bring new revenue sources to the
company.
Source : étude internationale de KPMG et de l’Economist Intelligence Unit (2014)

6. INTRODUCTION
AMELIORER LEUR PERFORMANCE
Helping companies to
IMPROVE THEIR
PERFORMANCE
by TURNING
DATAINTO VALUE

7. INTRODUCTION
ANALYTICS SUITE

8. INTRODUCTION
#1 – AGILE IMPLEMENTATION
› Discover the keys to simplified, scalable implementation and tagging on both web and mobile
› February, 18th – 9.00 a.m.
#2 – ANALYTICS DATA, YOUR WAY
› Track your KPIs with industry-specific reports in an intuitive interface.
› March, 8th – 9.00 a.m.
#3 – DATA EXPLORATION
› Drag, drop and get precise answers to even the most complex queries.
› March, 17th – 9.00 a.m.
#4 – DEMOCRATISE YOUR DATA
› Share and collaborate for truly data-driven decisions
› March, 31st – 9.00 a.m.
8

9. INTRODUCTION
#1 – AGILE IMPLEMENTATION
› Discover the keys to simplified, scalable implementation and tagging on both web and mobile
› February, 18th – 9.00 a.m.
#2 – ANALYTICS DATA, YOUR WAY
› Track your KPIs with industry-specific reports in an intuitive interface.
› March, 8th – 9.00 a.m.
#3 – DATA EXPLORATION
› Drag, drop and get precise answers to even the most complex queries.
› March, 17th – 9.00 a.m.
#4 – DEMOCRATISE YOUR DATA
› Share and collaborate for truly data-driven decisions
› March, 31st – 9.00 a.m.
9

11. 63%
Source : Sixth Annual CMO’s Agenda™ “THE AGILE ADVANTAGE”, 2014

13. › Measure LESS
› Limit the scope
› Split the implementation
› Measure BETTER
› Ensure the reliability
› Avoid the data loss
Minimum Viable ProductMeasurement

17. BEST PRACTICES
CHOOSE ONLY WHAT IS NECESSARY
The menu at the right shows the weight of the file

18. BEST PRACTICES
CHECK THE CONFIGURATION OF THE PLUGINS

19. BEST PRACTICES
LOOKING AT THE DOCUMENTATION BEFORE IMPLEMENTING

20. BEST PRACTICES
REGULARLY LOOK AT THE UPDATES AND THE CHANGELOG
DocumentationTag Composer

23. #1 Tool of Agile Analytics
in AT Internet
Improve and fix your
tagging

24. CUSTOMER CASE
IMPROVE AND FIX YOUR TAGGING
New application without turnover ?

25. › Modification in the code
› Technical intervention
› Submission to the store
› Waiting for the updates
› Use of Data Manager
CUSTOMER CASE
IMPROVE AND FIX YOUR TAGGING

26. CUSTOMER CASE
IMPROVE AND FIX YOUR TAGGING
Turnover is back directly at the release !

27. BEST PRACTICES
CHECK THE OBJECT MAPPING

28. BEST PRACTICES
USE CLEAR NAME AND TYPE THE VARIABLE

29. BEST PRACTICES
TEST ANYTIME

30. WHAT WE ADVISE
IN THREE WORDS
Define the MVM
Use the latest implementation technologies
Improve the tagging

31. CONTACT
support@atinternet.com
Florian.Rieupet@atinternet.com
Florian RIEUPET
Product Manager
@florianrieupet