This document discusses AT Internet's TV tracking solution which allows companies to optimize their TV campaigns in real time. The solution measures the impact of TV ads on online key performance indicators (KPIs) like traffic and conversions. It also enriches media planning data by combining it with TV ad detection data, sociodemographic data, and other third party sources. This provides insights into the effectiveness of TV campaigns and allows companies to segment visitors, synchronize campaigns, and optimize their TV advertising ROI. Case studies show the solution is successfully being used by clients to improve their multiscreen marketing.

1. OPTIMISE YOUR TV CAMPAIGNS IN REAL TIME
TV TRACKING

2. PROGRAMME
Introduction to AT Internet
Multiscreen: challenges
TV Tracking: detection principle
Measuring the "drive-to-web" effect
Optimising your media plan
TV Tracking is working for them
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APRIL 16, 2015

3. OUR COMPANY
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AN INTERNATIONAL PRESENCE

4. OUR COMPANY
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OUR CLIENTS ARE MARKET LEADERS
TRAVELE-COMMERCEFINANCE GOVERNMENTINDUSTRYMEDIA

5. OUR DIGITAL ANALYTICS SOLUTION
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A POWERFUL, REAL-TIME PLATFORM
Adapts to specific needs of each sector and each
company
Puts powerful data in the hands of all decision-
makers in a company
360° analysis of digital presence & performance
across channels & devices

6. TV TRACKING
WHY?
online Media TV Media
ROI
Retargeting
Conversions
Sources
Visits

7. MEASURING THE MULTISCREENING
CHALLENGES
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8. THE SECOND SCREEN
UNDISPUTED USE
* Source: Deloitte

9. 9

10. 10

11. 11

12. THE MULTISCREEN
HOW CAN IT BE MEASURED?
How many
people
check
the advertiser’s site?
?

13. OUR SOLUTION

14. TV TRACKING
HOW DOES IT WORK?
1. Measure the impact of TV ads on online KPIs
2. Enrich your media planning data
Cookie TVTWithin 5min

15. TV TRACKING
WHAT CAN I DO WITH THIS SOLUTION?
Collect data
Analyze conversions
Follow returnings
Segmentation
Synchronize campaigns
Localize my visitorsImport & cross
Media Plan data
Optimize ROI of my TV campaigns

16. A DECISION-MAKING TOOL
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MEASURE THE
“DRIVE-TO-WEB” EFFECT
TRAFFIC
CONVERSIONS
CUSTOM KPIs
ON

18. OUR OFFER
Incremental
traffic
Visitors
behaviour
ROI KPI
Media plan
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GLOBAL VISION

19. INCREMENTAL TRAFFIC:
1ST STEP
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20. GO FURTHER
WITH ANALYTICS DATA
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18K
exposed visits
12K
increase
100K
unexposed visits
Bounce rate
Page views per visit
Time spent per visit
Conversion rate
EXPOSED VISITS UNEXPOSED VISITS
12.2% 20.6%
8.3 PV 8.6 PV
13 MIN 15 MIN
4.45% 3.08%

21. GO FURTHER
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MULTI-DEVICE VISION
Share of visits
Bounce rate
Conversion rate
EXPOSED VISITS UNEXPOSED VISITS EXPOSED VISITS UNEXPOSED VISITS EXPOSED VISITS UNEXPOSED VISITS
82% 14% 11%75% 11% 8%
10% 20%
4.3% 2.9% 8.8% 4.2% 3.6% 3.1%

22. MEDIA PLANNING & GRP DATA
ENRICHMENT
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23. MEDIA PLANNING & GRP DATA
ENRICHMENT
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24. MEDIA PLANNING & GRP DATA
ENRICHMENT
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25. MEDIA PLANNING & GRP DATA
ENRICHMENT
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26. MEDIA PLANNING & GRP DATA
ENRICHMENT
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27. TV TRACKING
2ND AND 3RD PARTY DATA
TV AD DETECTION
AT INTERNET
SOLUTION
SOCIODEMO-
GRAPHIC DATA
GRP & COSTS
OTHER SOURCES
3rd PARTY DATA

28. TV TRACKING
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IS WORKING FOR THEM

29. RECAP
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AT INTERNET’S TV TRACKING SOLUTION

30. FOLLOW US
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www.atinternet.com

31. WWW.ATINTERNET.COM
LET’S TALK DATA!
Veronique.Combaud@atinternet.com
Véronique COMBAUD
Product Manager