Rambler is a Russian media company that personalizes content for its 2.8 million daily visitors across more than 2,000 partner media resources. To improve its personalization algorithms, Rambler implemented solutions from AT Internet to analyze the relevance of recommended content and measure personalization accuracy. This led to a 32% increase in click-through rate for personalized content. Now Rambler can closely track personalization performance and generate over 1.2 million daily clicks on personalized content and materials.