Want to connect with me? Check my LinkedIn profile here: https://www.linkedin.com/in/andersonserrant/

1. Hi, I’m Anderson Serrant
This Is My Story
Hi, I’m Anderson Serrant
This Is My Story

2. 1......My Story
2.....My Work
3....My Writing
4.....My Contact
Let’s Start HereLet’s Start Here
1......My Story
2.....My Work
3....My Writing
4.....My Contact

3. Born on the
beautiful island of
Guadeloupe, most
of my life was
spent navigating
the borough
Brooklyn.

4. Graduating from the
City College of New
York, with a Bachelor
of Arts as an
Advertising major
was one of the
proudest moments of
my life.

5. BUT graduating was
only part of my
journey. I knew that
my curiosity and
passion for
advertising would
push me into the
world of social and
digital media.

6. After creating my
first MySpace and
Facebook page back
in 2007, I knew that
there was a unique
opportunity to tell
stories through this
new medium.

7. My curiosity led me
down the proverbial
rabbit hole, and I
jumped head first
into the wonderful
world of social
media.

8. Here are some of
the brands I’ve
worked with…

9. 9

10. Work Examples

11. The Problem
In 2007, I was tasked
with developing a
potential campaign
for the launch of the
23rd Jordan sneaker.

12. The Solution
To celebrate the
newest sneaker I
created a
multichannel digital
campaign to invoke
the “Greatness” of
Michael Jordan as a
player.

13. Campaign
Trailer

14. The Problem:
Find a way to
translate
“Priceless Culture”
into a conversation
platform.

15. The Solution
Leverage “priceless
moments” as a
content pillar to
engage audience
with unique social
posts.

17. The Problem :
Connect the physical
holiday shops at
Bryant Park with an
increasingly digital
audience.

18. The Solution:
I produced a holiday
video series showcasing
the owners of four
unique shops at Winter
Village. The series
became the most
engaged content on the
Facebook page.

20. The Problem :
Find a balance between
publishing baby centric
content, product posts
and utilizes UGC
content while not
isolating its fans of each
pillar.

21. The Solution:
#TinyTuesdays was
developed as a
celebration of all things
baby, while also
highlighting members
of the community who
are already sharing
product-centric UGC.

23. Digital Photography

27. Phone:347-432-1637
Email:andersonserrant@gmail.com
LinkedIn:Linkedin.com/andersonserrant
Instagram:instagram.com/diaryofadude
Flickr:Flickr.com/daandyshow
Facebook:facebook.com/AndersonSerrant
Let’s Keep In
Touch