The document discusses how fonts and colors are important in conveying the intended message and target audience of magazines. Different fonts and colors portray different genres, ages, and genders. For example, rounded fonts with smooth edges portray pop magazines as less harsh and more fun, while bold, sharp fonts convey rock magazines as more serious and intimidating. Color choices also influence perceived genre, with pastels suggesting pop and darker hues like black and red symbolizing rock. Font size additionally indicates importance, with larger text used for mastheads and titles. The document provides examples of appropriate and inappropriate font and color combinations for conveying different magazine genres.

1. Why are fonts and colours
important?
The font and colour used on magazines are important because they portray a
certain message to the audience about the genre and also indicate the target
audience’s age and gender. For example, using a rounded font with smooth
edges would portray the magazine as a pop magazine because it’s less harsh and
looks more fun. Big, bold sharp font would convey the genre of the magazine to
be rock because it looks more serious and more intimidating. Using pastel
colours of pink and blue would suggest the genre pop because it’s more colourful
and playful, whereas using black and red colours would symbolizes the genre
rock because it’s a lot darker and moodier. Also, using colours like blue and red
could portray the magazine to be targeted towards the male gender because it’s
the stereotypical colours that represent men. Pink and purple would be used on
the front of the magazine to draw in a female audience as these are the
stereotypical girls colours too. Also, using darker colours expresses the older
generation because they’re perceived as more serious, formal colours and will
attract older people because it shows the magazine to be proper and official.

2. Fonts
old NEW
Serifs
Serifs are known to be used on
older styled fonts to make them
look more historical and
ancient.
This font does not use serifs and the edges
are clean and sharp. This makes the font
more sleek looking and therefore modern
also.
This font uses thick and
thin widths which looks
less modern and more
stylish. The font looks less
bold because it doesn't
have letters that are just
thick.
The new font doesn’t use a variety and just
uses thick letters and looks bolder, clearer and
bigger.
Charlemagne Std Franklin Gothic Book
The new font, Franklin Gothic Book, is
more appropriate for my magazine
masthead, main coverline and titles.
This is because it has a bigger presence
as it’s bolder and thicker and draws
attention more quickly.

3. Script Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ (Edwardian
Script)
ABCDEFGHIJKLMNOPQRSTUVWXYZ (French script
MT)
These fonts are examples of fonts that I shouldn’t use for my magazine because you can
hardly see what it actually and is very swirly and confusing. For my magazine, the font
needs to be bold, big and block like. This font doesn’t look like these traits and would
be used for things like wedding invitations, diplomas and certificates.

4. Fonts I should be using
ABCDEFGHIJKLMNOPQRSTUVWXW
Z (Arial Black)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
(Impact)
These fonts are examples of what I should use for my magazines
masthead, main coverline and titles. These are good fonts because
they’re both very big and bold. You would definitely see the main
information on a magazine with this font because they use block letters
so you can’t miss them.

5. Editors Letter
• For the editors letter on the contents page, the font
should be a handwriting style because this makes the
letter more personal. The font style gives it a human
touch to the magazine and can be something the
audience can relate to.
Bradley Hand ITC
Chaparral pro light
Harlow solid italic
Informal roman
Lucida calligraphy
Monotype Corsiva
Script MT Bold
Viner hand ITC
Segoe print
Rage italic
Magneto
Segoe script

6. Font size
Font size is very important because it indicates the importance of the text. The
masthead, main coverline and titles are in bigger font because they are the most
important bits on a magazine; they tell the audience what the magazine is about and
also an implication to the gender, age and genre of the magazine because of the font
style and colour.
From this cover, we can see that the
masthead uses a capital letter and
the coverline and titles also are
significantly bigger than the smaller
less important magazine. By
following this code and convention, I
am making my magazine more
successful and effective.

7. Colour
Some colours work well together and match well however some colours don’t look good
together. Using primary and complementary colours together will make both the colours a lot
brighter and therefore the writing will be a lot harder to read. Because of this, selecting the right
colours is extremely important because not only does it determine whether the audience will
actually want to look at the magazine, but also implies the genre, gender and age of the
audience. Using lighter colours will indicate the audience being of a younger age or the genre of
music to be a lot lighter like pop. Using dark colours signifies the audience to be more serious
and therefore older, or a darker genre like rock.

8. Green- natural,
growth
Blue- calm, relaxing
Yellow- happiness,
positivityPink- feminine,
romantic
Red- danger, anger
Orange- tropical,
enthusiasmPurple- royalty, power
Navy blue- importance,
authority
Representation of
colours

9. Wrong use of colours
CRASH
This is the wrong use of colours because it
does not portray the music genre of rock with
is suggested through the masthead ‘crash’.
Light blue and bright pink are colours used
when conveying a children magazine or pop
magazine, which contrasts a lot with the
atmosphere rock creates. The masthead
‘crash’ is obviously for a rock magazine which
uses darker colours.
BUBBL
This is the wrong use of colours too
because ‘bubble’ implies the
magazine genre to be pop, and here
the red and black colours clearly
suggests a rock music. Because the
colours imply a different effect to
what pop music actually conveys, the
masthead becomes very unclear,
confusing and extremely uneffective.

10. This is an example of a masthead that works because it uses
the colour red and white to signify to the audience that the
magazine is for the genre rock because red can represent
danger and anger, which rock music has the same
connotations. The font is also very big and bold to stand out
and make it noticeable. The thickness of the font also shows
the significance of the masthead and emphasises the genre
because it looks out there and outrageous.

11. What colours I’m thinking of
using
• Because my magazine a rock magazine, I am planning on using dark
colours. However, I am aiming towards are younger generation that are
based around my age and also for all genders, therefore I want to use
gender neutral colour too.
For the dark colour O suggested, I decided to just go with black so that it doesn't clash
with any of the other colours I plan on using and is the harshest colour that will represent
the genre rock. I am also thinking of using the colour yellow because it’s extremely bright
which will grab the readers attention and also it doesn’t really target towards a specific
gender which is ideal in my case because I am not just targeting towards one gender. I
plan on using white as a light colour that can separate the yellow and black which are
very dominating and could make the magazine look too much and very overpowering just
them two together.

12. What font I’m thinking of using
• I am thinking of using the font called “Impact”.
Which looks like this.
• I am using this font for my masthead because it is very
bold and think which amplifies the importance. The
edges and cut off and sharp rather than curly because it
represents rock more with is a hard-hitting genre. This
font also looks more serious and sets a moody
atmosphere which rock magazines tend to imply also.
The font doesn’t display a certain gender is presents
more which is convenient because I want to appeal to all
genders.