Writing for social media is all about conveying what you know in a way that generates trust and confidence in your brand. And if you can avoid the many pitfalls of posting on these platforms, you’ll give your brand even more opportunities to shine.
4. #1
SIMPLY UNLEASH
Begin by just unleashing your
thoughts on your notepad. In
the beginning forget about
proper syntax or structure. It’s
important to push outward
whatever is there in your head.
Editing will follow later.
5. #2
WRITE FOR A
LAYMAN
Not because you are incapable of
producing a writing masterpiece but
because this approach forces you to write
clearly. Avoid using jargons and terms
that can alienate your readers. Also,
refrain from using the most over-used
statements.
Across the web, your readers will
appreciate content if it makes good sense
to them. So then, write from the readers’
perspective.
Words that paint a picture in your
reader’s mind will generate maximum
eyeballs.
6. Always keep focus on the target that you
wish to achieve through your content
copies. From email writing to blog posts
or any social media post, be clear on the
purpose. What call to action you want
your target audience to take, should be
clear beforehand.
Social posts usually create top-of-mind
recall. It builds purposeful engagement
around your brand by generating likes,
shares, comments etc.
#3
Yoursocialmedia
writingshouldbe
purposeful
So, write not only to create noise but to
raise a purposeful outcome.
7. Show a sense of success to your prospective
students. After all they are putting big stake in
your academic brand. With every creative copy
of yours, the prospects should feel motivated and
encouraged to join your Institute.
Lead your readers through the campus journey
and the milestones it offers to build a successful
career. Use short sentences to say more. Allow
your readers to create an aspirational image
about your College. It helps them to feel the
pride of joining a prestigious Institute later.
#4
CREATE A SENSE
OF SUCCESS
8. Give power to your words by using
pictures. It is often believed that, a
picture is worth 1000 words. Of
course, pictures enhance the words.
When writing, search to find related
content to create important inputs
for your writing piece.
#5
Usepicturesto
enhancethewords
