Participants explored • An overview of how social media can support school library services. • An outline of the benefits of social media for the school library community • Strategies for setting up and using social media for school library services. • Tips for developing social media guidelines including learning from mistakes.

1. SOCIAL MEDIA FOR
SCHOOL LIBRARY
SERVICES
H E L E N S T O W E R
P R O G R A M M E D I R E C T O R , I C E N T R E ,
M T I V E R N I A C O L L E G E , K E D R O N , Q L D
Australian School Library
Association Inc.

2. Housekeeping
Australian School Library Association Inc.
2
ASLA PL Team members facilitating for this webinar:
Margo Pickworth
Kate Reid
Sophie Partington
 Participation options
 Attendee control
panel
 Question facility
Type your questions
here

3. AITSL Teaching Standards
Australian School Library Association Inc.
3
3.4.2 Select and/or create and use a range of resources, including ICT, to
engage students in their learning
6.2.2 Participate in learning to update knowledge and practice targeted
to professional needs and school and/or system requirements

4. NESA
Australian School Library Association Inc.
4
Completing this webinar will contribute one
hour of NESA accredited PD addressing
Standards 3.4.2 and 6.2.2
from the Australian Professional Standards
for Teachers toward maintaining Proficient
Teacher Accreditation in NSW.
We will register you NESA number within the week
after you attend this webinar and it should appear
in your personal dashboard for you to evaluate.

5. Our Presenter - Helen Stower
Australian School Library Association Inc.
5
Current Role:
Programme Leader –iCentre
Mt Ivernia College, Kedron, QLD
Interests:
o Reading/Information literacy
o Digital and Learning Networks
o Completed a Masters in
Knowledge Networks & Digital
Innovation, CSU

6. Background
Australian School Library Association Inc.
6
Our social media story
=
A lot of trial and error
+
Embracing the unknown,
change and “messiness”

7. Benefits - College
Australian School Library Association Inc.
 Led the college in the uptake
of social media use & the
need for social media use
guidelines;
 iCentre staff provide
information sessions for
parents
 iCentre staff are providers of
professional learning for
academic and support staff
7

8. Benefits – Teaching Staff
Australian School Library Association Inc.
Using Social Media
Professionally – it’s called
a PLN – why bother???
 Professional reading
 Teaching resources
 Networking – making
connections
 Job opportunities
 Building professional
reputation
8

9. Benefits – Teaching Staff
Australian School Library Association Inc.
Upskilling with technology for educational purposes
9
International Standards (ISTE)Australian Curriculum

10. Benefits – Teaching Staff
Australian School Library Association Inc.
Curation
10

11. Benefits – Teaching Staff
Australian School Library Association Inc.
Professional development on the appropriate use of
social media by school professionals:
- digital footprint for professionals
- security settings, privacy and sharing
Because the reality is
adults have behaved badly
= risk management
11

12. Benefits – Teaching Staff
Australian School Library Association Inc.
Eg.1 Being unethical when you are the ethics chair!
12
ETHICS Committee chair
Peter Dowling has stepped
aside over a sexting scandal
over explicit images to
secret mistress

13. Benefits – Teaching Staff
Australian School Library Association Inc.
13
Eg. 2. Snap chatting your daughter that you are
BORED at work!
Royal Bank of Scotland Chairman,
Rory Cullinan sacked after sending snapchats to his daughter
who then posted these to Instagram
“Another friggin meeting Xx”
”Boring meeting Xx”

14. Benefits – Teaching Staff
Australian School Library Association Inc.
14
Eg.3 Posting to Facebook on the same day you pulled
a sickie!

15. Benefits – Teaching Staff
Australian School Library Association Inc.
15
Eg. 4. Engaging in illegal relationships with students
In 2015, 35 teachers had their
registration either cancelled or
suspended, with the QCT
estimating more than 90 per cent
of these cases of alleged
misconduct involved social
media.

16. Benefits – Students
Australian School Library Association Inc.
Involvement in iCentre
beyond opening hours
16
Joining in the
conversation

17. Benefits – Students
Australian School Library Association Inc.
17
PLNs & Literacy = Participation
New Digital Divide – no longer equals access to
technology but access to opportunities to participate
If we don’t guide students to participate in authentic
online environments and communities, we risk the
proliferation of ignorance about the consequences
and permanence of their online interactions.
MacArther Foundation, 2006
Jenkins, H., Clinton, K., Purushotma, R., Robison, A. J., & Weigel, M. (2006). Confronting the challenges
of participatory culture: Media education for the 21st century [White paper]. Retrieved from MacArthur
Foundation websitehttp://digitallearning.macfound.org/atf/cf/%7B7E45C7E0-A3E0-4B89-AC9C-
E807E1B0AE4E%7D/JENKINS_WHITE_PAPER.PDF.

18. Benefits – Students
Australian School Library Association Inc.
18
Exposure to the
world of libraries,
information,
books, authors &
literature

19. Benefits – Students
Australian School Library Association Inc.
19
Understanding how to
use social media
platforms for research –
information literacy

20. Benefits – Students
Australian School Library Association Inc.
20
Understanding how to
use social media
platforms for
professional purposes
Eg. Business Studies –
social media
marketing

21. Benefits – Students
Australian School Library Association Inc.
21
Understanding the need of social media literacy
for students’ successful futures.
We want our students to be
John Green
NOT
Justine Sacco

22. Benefits – Students
Australian School Library Association Inc.
22
- 5.42 million followers on Twitter
- 3.1 million likes on Facebook page
- 2.2 million followers on Instagram
- 3.12 million subscribers to YouTube channel
The Fault in our Stars reached #1 through pre-orders before it
was published

23. Benefits – Students
Australian School Library Association Inc.
23
Justine Sacco
- sacked as
communications
director of the New
York-based internet
empire InterActive
Corp
But that’s not the whole story – Twitter hate & the attack of the keyboard warriors
Jon Ronson: When online shaming goes too far

24. Social media - school library services
Australian School Library Association Inc.
Lesson 1:
It has to be
authentic & about
your core business
24

25. Social media - school library services
Australian School Library Association Inc.
25
Lesson 2:
Different social
media platforms
reach different
audiences and have
different purposes

26. Example: Digital Citizenship
Australian School Library Association Inc.
26
Facebook advice for
parents
Instagram advice for students
Twitter advice for PLN

27. Example: Reading Promotion
Australian School Library Association Inc.
27
Twitter advice for PLN
Instagram advice for students
Facebook advice for parents

28. Social media - school library services
Australian School Library Association Inc.
28
Lesson 3:
It’s NOT a push
technology – it’s a
conversation

29. Social media - school library services
Australian School Library Association Inc.
29
Lesson 4:
Our role is to be
the key not the
lock

30. Social media - school library services
Australian School Library Association Inc.
Lesson 5:
There are 3 levels of social media use by professionals
30

31. Social media - school library services
Australian School Library Association Inc.
31
Lesson 6:
It’s fun & if you can’t
have fun working
with kids then you
might want to
reconsider your
career choice

32. Biggest challenges?
Australian School Library Association Inc.
32
 Taking the risk to start
 Convincing others that it is a good thing – College
Leadership – Teachers – Parents
 Making mistakes
 Sharing control

33. Biggest benefits?
Australian School Library Association Inc.
33
 Digital citizenship
 Adopting a learner’s mind-set
 KNOWING copyright
 Modelling appropriate and effective use of social media
for research, professional purposes, & socialising
 Understanding the world the kids live and will work in
 Learning the literacy participation

34. Biggest benefits?
Australian School Library Association Inc.
34
 Connecting with others – including authors, publishers & book
sellers
 Sharing our story
 Knowing how to contribute positively - participating as keyboard
warriors who achieve change vs those who just shame & hate
 Media & information literacy – eg - fake
 Promotion of the college – eg Cairns diocese

35. Some questions to think about:
Australian School Library Association Inc.
35
Waleed Aly & Scott Stephens:
Is ignorance a virtue in a media-saturated age?
In a media saturated age, is too much information
morally corrosive & injurious to the intellect?
Is it incumbent upon the moral agent to know
when to stop?
Nick Feik:
Are Facebook and the tech giants killing our media?
Are Facebook and the tech giants creating the world
we want?

36. References
Australian School Library Association Inc.
36
Australian Broadcasting Corporation., Any, W., & Stephens, S. (2017) [Audio podcast]. Retrieved from http://www.abc.net.au/radionational/programs/theminefield/
Australian Curriculum, Assessment and Reporting Authority. (2016). Information and Communication Technology (ICT) Capability. Retrieved from
http://www.australiancurriculum.edu.au/generalcapabilities/information-and-communication-technology-capability/continuum#layout=columns&page=4
Boston University. (2011). Facebook Got Me Fired. Retrieved from https://www.bu.edu/today/2011/facebook-got-me-fired/
Brinded, L. (2015). Royal Bank of Scotland boss out weeks after these Snapchat pictures were put on Instagram by his daughter. Business Insider Australia. Retrieved from
http://www.businessinsider.com.au/rbs-boss-rory-cullinan-leaves-just-weeks-after-snapchat-pictures-were-unveiled-on-instagram-2015-3?r=UK&IR=T
Courier Mail, 6 August 2013,
DIRTY PICTURES: Ethics committee chairman and LNP Member for Redlands Peter Dowling with some of his sexts
Feik, N. (2017, July). Killing our media: the impact of Facebook and the tech giants. The Monthly. July,, pp. 24-33.
International Society for Technology in Education. (2016). ISTE Standards for Students. Retrieved from http://www.iste.org/standards/standards/for-students-2016
news-story/e1bf8c77cdf3609a306759eb14976f52
Pilkington, E. (2013, December 23). Justine Sacco, PR executive fired over racist tweet, 'ashamed' The Guardian. Retrieved May 29, 2015, from
http://www.theguardian.com/world/2013/dec/22/pr-exec-fired-racist-tweet-aids-africa-apology
Ronson, J. (2015, February 12). How one stupid tweet blew up Justine Sacco’s life. New York Times, pp. http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-
justine-saccos-life.html?_r=0.
Spence, P. (2015). RBS executive to leave after complaining of being 'bored' at work.
teachers-lose-their-job-for-inappropriate-online-relationships-with-students/
The Courier Mail,http://www.couriermail.com.au/news/queensland/
Vonow, B. (2015, August 10). Eachers lose their job for inappropriate online relationships with students.
The Courier Mail, pp. http://www.couriermail.com.au/news/queensland/teachers-lose-their-job-for-inappropriate-online-relationships-with-students/news-
story/e1bf8c77cdf3609a306759eb14976f52.

37. Image Attribution
Australian School Library Association Inc.
37
Engin Akyurt, Heart Pink Deans Rope Love Hearts Color, CC0 Public Domain
Free-Photos, Light Bulb Lights Electricity Energy Evening Party, CC0 Public
Domain
pixel2013, Fake Fake News Media Laptop Internet Computer, CC0 Public
Domain
Other images created using Canva.com

38. Post-webinar information
Australian School Library Association Inc.
Certificate of attendance
will be emailed along with the slideshare link
The PowerPoint presentation will be available at
http://www.slideshare.net/ASLAonline
Membership information is available at
http://www.asla.org.au/membership.aspx
Future Webinars
http://www.asla.org.au/Professional-learning/webinars.aspx
Follow ASLA on Twitter
https://twitter.com/aslanational
Like us on Facebook
https://www.facebook.com/ASLAOnline
38