How Tailor Your Marketing Campaign to Distributors
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ASI's own Erica Matus stops by to teach us how she markets to distributors. We learned creating great ads, focusing on a single audience, and the importance of sending qualified leads to a targeted page.
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How Tailor Your Marketing Campaign to Distributors
- 1. Welcome to How to Tailor Your Marketing Campaign to Distributors we will be starting in a few minutes Colin Roth A branding and marketing expert specializing in digital promotions. He incorporates the latest marketing trends and research into his campaigns, often performing A/B tests and analyzing the results, maximizing conversion rates. Erica Matus A true artist of marketing strategy, Erica Matus is the brains behind some of ASI's most compelling advertising pieces. She's known for branding the hottest industry events, she has a killer instinct for developing multi- platform campaigns to garner interest, and she does it all with style.
- 2. How to Tailor Your Marketing Campaign to Distributors How to Tailor Your Marketing Campaign to Distributors
- 3. Ask us questions! (we won’t bite, promise) We will try to answers them in real time, any we don’t get to in the webinar we will answer at the end. How to Tailor Your Marketing Campaign to Distributors
- 4. Colin Roth Digital Marketing Manager croth@asicentral.com who are we? Erica Matus Digital Marketing Manager ematus@asicentral.com How to Tailor Your Marketing Campaign to Distributors
- 5. Before we get started… How to Tailor Your Marketing Campaign to Distributors
- 6. Poll: How are you currently advertising to distributors? 1.We only use digital 2.We only use print 3.We use some print and some digital 4.We do no marketing How to Tailor Your Marketing Campaign to Distributors
- 7. Agenda: • Marketing best practices crash course • How Erica approaches her campaigns • Examples of distributor messaging • Constructing ads that resonate with distributors How to Tailor Your Marketing Campaign to Distributors
- 9. Building the Right Message: • What are you trying to sell? • How are you trying to sell it? • When do you want it sold by? • What is your competitive advantages How to Tailor Your Marketing Campaign to Distributors
- 10. Tag Heuer How to Tailor Your Marketing Campaign to Distributors • One product, one focal point • Easy to digest, not too much going on • This is a corporate look; clean and clear
- 11. Ford Motors How to Tailor Your Marketing Campaign to Distributors • Single call to action, ask a user to do one thing • Consistent color pallet • Product is the focal point
- 12. Adidas How to Tailor Your Marketing Campaign to Distributors
- 13. Adidas – Landing Page How to Tailor Your Marketing Campaign to Distributors
- 15. Creating Campaigns for Distributors: How to Tailor Your Marketing Campaign to Distributors • Who am I trying to reach? • How do they like to receive their content? • How do I want them to respond? • How can I grab their attention?
- 16. Capture Your Audience How to Tailor Your Marketing Campaign to Distributors 1. Make it personal. 2. Put the focus on the distributor. 3. Educate with good content. 4. Establish credibility and expertise. This effort exceeded our benchmark response by 329%
- 17. Follow Up How to Tailor Your Marketing Campaign to Distributors 1. React accordingly. 2. Offer alternative content. 3. Relate back to initial effort. This effort exceeded our benchmark response by 633%
- 18. Use Visuals How to Tailor Your Marketing Campaign to Distributors 1. Make it easy to understand. 2. Provide credibility. 3. Offer a solution. This effort exceeded our benchmark response by 220%
- 19. Creating Ads That Resonate with Distributors
- 20. Put the Distributor in the Forefront How to Tailor Your Marketing Campaign to Distributors
- 21. How to Tailor Your Marketing Campaign to Distributors Simple Language; Simple Images
- 22. How to Tailor Your Marketing Campaign to Distributors Specific Landing Pages increase conversions by 40x
- 23. How to Tailor Your Marketing Campaign to Distributors
- 24. Use Triggers to Increase Sales
- 25. Tell your customers why they should care How to Tailor Your Marketing Campaign to Distributors Email after I bought my first pair of underwear from MeUndies
- 26. How to Tailor Your Marketing Campaign to Distributors The More Up-to-Date Your Products are, the Better Performance You Will Get Out of Trigger Campaigns
- 27. Tell Your Story
- 28. 1. Break down the goal of the ad 2. Don’t make marketing that complicated 3. Think about the profiles of your customers • Its okay to run multiple ads in the same publication • With digital, make sure you are running a campaign with multiple touch points • These will help you increase conversions in your next campaign How to Tailor Your Marketing Campaign to Distributors Your Product is Great, Make Sure You Let Distributors Know That
- 29. We will spend the remainder of the time answering your questions! That’s all Folks!