1. Welcome to
How to Tailor Your Marketing
Campaign to Distributors
we will be starting in a few minutes
Colin Roth
A branding and marketing expert
specializing in digital promotions. He
incorporates the latest marketing
trends and research into his
campaigns, often performing A/B
tests and analyzing the results,
maximizing conversion rates.
Erica Matus
A true artist of marketing strategy,
Erica Matus is the brains behind some
of ASI's most compelling advertising
pieces. She's known for branding the
hottest industry events, she has a
killer instinct for developing multi-
platform campaigns to garner
interest, and she does it all with style.

2. How to Tailor Your Marketing
Campaign to Distributors
How to Tailor Your Marketing Campaign to Distributors

3. Ask us questions!
(we won’t bite, promise)
We will try to answers them in
real time, any we don’t get to in
the webinar we will answer at
the end.
How to Tailor Your Marketing Campaign to Distributors

4. Colin Roth
Digital Marketing Manager
croth@asicentral.com
who are we?
Erica Matus
Digital Marketing Manager
ematus@asicentral.com
How to Tailor Your Marketing Campaign to Distributors

5. Before we get
started…
How to Tailor Your Marketing Campaign to Distributors

6. Poll: How are you currently
advertising to distributors?
1.We only use digital
2.We only use print
3.We use some print and some digital
4.We do no marketing
How to Tailor Your Marketing Campaign to Distributors

7. Agenda:
• Marketing best practices crash course
• How Erica approaches her campaigns
• Examples of distributor messaging
• Constructing ads that resonate with
distributors
How to Tailor Your Marketing Campaign to Distributors

8. Building the Right
Message

9. Building the Right Message:
• What are you trying to sell?
• How are you trying to sell it?
• When do you want it sold by?
• What is your competitive advantages
How to Tailor Your Marketing Campaign to Distributors

10. Tag Heuer
How to Tailor Your Marketing Campaign to Distributors
• One product, one focal
point
• Easy to digest, not too
much going on
• This is a corporate look;
clean and clear

11. Ford Motors
How to Tailor Your Marketing Campaign to Distributors
• Single call to action, ask
a user to do one thing
• Consistent color pallet
• Product is the focal
point

12. Adidas
How to Tailor Your Marketing Campaign to Distributors

13. Adidas – Landing Page
How to Tailor Your Marketing Campaign to Distributors

14. What Converts
Distributors?

15. Creating Campaigns for Distributors:
How to Tailor Your Marketing Campaign to Distributors
• Who am I trying to reach?
• How do they like to receive their content?
• How do I want them to respond?
• How can I grab their attention?

16. Capture Your Audience
How to Tailor Your Marketing Campaign to Distributors
1. Make it personal.
2. Put the focus on the
distributor.
3. Educate with good
content.
4. Establish credibility and
expertise.
This effort exceeded our
benchmark response by
329%

17. Follow Up
How to Tailor Your Marketing Campaign to Distributors
1. React accordingly.
2. Offer alternative content.
3. Relate back to initial effort.
This effort exceeded our
benchmark response by
633%

18. Use Visuals
How to Tailor Your Marketing Campaign to Distributors
1. Make it easy to
understand.
2. Provide credibility.
3. Offer a solution.
This effort exceeded our
benchmark response by
220%

19. Creating Ads That
Resonate with
Distributors

20. Put the Distributor in the Forefront
How to Tailor Your Marketing Campaign to Distributors

21. How to Tailor Your Marketing Campaign to Distributors
Simple Language; Simple Images

22. How to Tailor Your Marketing Campaign to Distributors
Specific Landing Pages increase
conversions by 40x

23. How to Tailor Your Marketing Campaign to Distributors

24. Use Triggers to Increase
Sales

25. Tell your
customers
why they
should care
How to Tailor Your Marketing Campaign to Distributors
Email after I bought my first pair of underwear
from MeUndies

26. How to Tailor Your Marketing Campaign to Distributors
The More Up-to-Date Your Products
are, the Better Performance You Will
Get Out of Trigger Campaigns

27. Tell Your Story

28. 1. Break down the goal of the ad
2. Don’t make marketing that
complicated
3. Think about the profiles of your
customers
• Its okay to run multiple ads in the
same publication
• With digital, make sure you are
running a campaign with multiple
touch points
• These will help you increase
conversions in your next campaign
How to Tailor Your Marketing Campaign to Distributors
Your Product is Great, Make Sure You Let
Distributors Know That

29. We will spend the
remainder of the time
answering your questions!
That’s all
Folks!