3. Introduction
Aksh Snapshot
Indian TV story
Aksh – MTNL & BSNL
IPTV Unique
IPTV Interactive service
IPTV Case Study: INDIA
A-Tube
icontrol mall
IPTV – Revenue Growth
Future Roadmap
Breadth of our capabilities
Questions & Answers

5. Aksh - Snapshot
Manufacturing
2nd largest manufacturer of Optical Fibre & Optical Fibre Cables (OFC)
in India
Single largest manufacturer for Fibre Reinforced Plastics in the world
ISO 9000 UL approved
Exports 25% of total turnover to 28 countries including Japan
Services
First IPTV Service Provider with the Largest Subscriber Base in South
Asia in association with MTNL and BSNL
First to provide High Definition TV ( HD TV ) in history of Indian telecom
using Fibre To The Home( FTTH)
Completed trials for 3G Mobile platform
Content agreements with Linear channels and Hollywood and
Bollywood studios
Video Phone and VOIP Services with MTNL

6. India - TV Story
Unique family culture with 80 million TV homes and rapidly growing
entertainment market
Total number of wired landlines approx. 54 million
PC penetration still low at 2.5 million homes
India is the world’s second largest content producer
75% of CATV homes are analog and average revenue per month is
US$ 3.5
Advertising revenues of all push media is US$ 2 billion
Extra educational spend per year US$ 0.5 billion. Potential for
interactive education
Online push shopping is still nascent but good awareness
Challenge is to deploy IPTV with a capex per subscriber to compete
with existing models
To launch new services on IPTV platform not available in the other
broadcast models

7. Aksh – MTNL & BSNL
Mahanagar Telephone Nigam Limited (MTNL) is the incumbent
service provider for Telecom, Broadband and Mobile services in
the cities of Delhi and Mumbai and has 4.0 million landlines and 0.6
million Broadband connections on ADSL2+ technology
MTNL and Aksh have signed an agreement on revenue share
basis for providing IPTV services the cities of Delhi and Mumbai
Bharat Sanchar Nigam Limited ( BSNL) is the incumbent service
provider for the rest of India and has 40 million landlines and 1.0
million Broadband users
BSNL and Aksh have signed an agreement on revenue share basis
for 20 cities of Northern India

8. IPTV
Digital Platform Services
IPTV
CAS DTH
Interactive Services
(Cable TV) (Satellite)
(ADSL2+ or FIBRE)
e.g.Hathway e.g.Tata Sky
AKSH + MTNL
MultiCast UniCast
10% Concurrency 100% Concurrency
I²VoD
• Broadcast • Broadcast
• Broadcast I²VoD I²CAS
• NVoD • NVoD
• NVoD ATUBE
I²CAS
ICONTROL MALL
I² GAMING
VIDEO CALLING
TRP 100 %
CAPEX PER SUBSCRIBER (USD) Increasing
$20 ---------------------------------------------------------------------------------------------------------- $ 150
ARPU PER SUBSCRIBER (USD) Increasing
$3 ----------------------------------------------------------------------------------------------------- $ 50

9. IPTV Unique
End to end solution provided by UTStarcom
1000 TB of Storage capable of storing 1.0 million hours of video
content (essentially for Atube)
24 x 7 recording of all channels for anytime viewing under Time
Shifted TV
Unicast Traffic for nPVR and VOD capable of supporting
concurrently 50% of registered subscribers i.e. 100% online
subscribers (essentially for Atube)
Video delivery on Mpeg 4 Part 10 - H.264 platform

10. IPTV – Interactive Services
A tube :Video Classifieds, Video Yellow Pages
icontrol Mall: Shop through TV
Satellite TV more than 135 channels
Time shift TV
Instant & Interactive Video on demand (I2VOD)
Instant & Interactive Conditional Access System (I2CAS)
I2 Gaming
Messaging
Triple Play: Voice, Data and Video

12. Atube
Atube – An interactive digital video yellow pages
Direct digital interactive video advertising platform made possible on a
high concurrent unicast availability platform of IPTV
It offers the “Picture” advantage
P -Pull advertising, the Cruise missile of AD
I - Interactive PFR (Pause, Forward & Rewind)
C -Cataloging
T- Time Format not restricted to 10,20 and 30 sec
U- Upgrading
R- Rating – Real time 100% TRP info
E- Effective cost for the advertiser and free for the subscriber
The Power of Internet – Convenience of TV

14. icontrol Mall
The natural progression of Atube
icontrol mall is the secure buying
mechanism based on unique
- subscriber telephone number
- Set top box ID
- Delivery Address
No credit card theft or internet risk
No need of complex PC inputs
Instant communication with Video calling

15. IPTV – Revenue Growth

16. Future Roadmap
Sign similar IPTV agreements with other incumbent Telcos with
smaller footprints
HDTV, Multiple set top box in home would grow the Fibre to Home
market.
Service on other platforms like Mobile and PC to reap
benefit of Convergence
“IPTV will do to India what PC did to US”

17. Breadth of Our Capabilities
Organization
Services Technology Marketing Building.
A-tube EPG Business planning Manpower Planning
icontrol mall Payment gateways Customer acquisition Define Roles/
CRM Content delivery strategy Responsibilities
Studios Aggregation Target segment Recruitment
Training Encoding Co-branding/ Alliances Technical training
Website Switches /Servers Website booking and manuals
development Hardware & software Demo centers Leadership development
Reports/MIS NOC Customer relationship Risk management
strategies
Web platform Brand building
Mobile 3G platform Effective PR &
FTTH communication
CSR