1. Presented by: Steve Ennen , Director of Business Development; sennen@neighborhoodamerica.com Lessons Learned: Aligning Electronic Media with the Brand ASBPE Feb 29, 2008

3. Full Service Partner Approach: strategy, design, IT, service, reporting, online and mobile integration Culture: cultivated since 1999 (not venture capital) Employees: 80 and growing rapidly SaaS: fully hosted, award-winning software, commitment to ‘customer first’ with exceptional service and support by a team of experts Ownership: customers OWN the content, members, and site

5. Ubiquity

7. Ubiquity + Connectivity = Community By 2009 print revenue is expected to account for 34.3% of total business media revenue in 2009, compared with a 38.6% share for digital products. Events are expected to account for 27.1% of total revenue. Outsell's "B-to-B Trade Publishing & Company Information: 2007 Market Forecast & Trends Report .”

8. Ubiquity + Connectivity = Community Are you part of the conversation? “ What we’re seeing is just how deep-rooted [the] desire is to do several things: to share, to communicate, to get your expertise out there.” Andrew McAfee, associate professor, Harvard Business School

9. Engagement has Become a Necessity The marketplace has gone from “ brand-centric” to “customer-centric.” If you don’t hear your customer’s voice, there’s a competitor who will. Community users spend 54% more than non-users. - WSJ Community users remain loyal 50% longer. - at&t It’s a digital world: 50% of brands will spend 50% of budgets on alternative media by 2011 - AdAge 60% of online consumers make purchase decisions based on peer advice. - Visa/Yahoo

10. “ Literally hundreds of millions of people around the world are visiting social networking sites each month and many are doing so on a daily basis… … social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.” ComScore, 2007 Ubiquity + Connectivity= Community

18. Thank you Steve Ennen, Director of Business Development [email_address] 646-334-5893