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Injecting Online into Your  Print Sales Model February 29, 2008
OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mari Kate Costin Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reed Elsevier Group plc ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reed Business Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reed Elsevier Group plc-Business
Why Online?
Hollywood Writer’s Strike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BtoB Magazine Survey: Key Findings* ,[object Object],[object Object],*BtoB Magazine: Nov/Dec 2007 and Jan/Feb 2008 Survey to B-to-B Marketers
BtoB Research (cont)
Online Marketing Spend Increase ,[object Object],[object Object]
Why Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Online-Focused  Sales Position?
eSales Focused Position ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Products?
(C) Reed Business Information 2007 Why Customers are Hesitant to Buy eMedia? X X Podcasts X X X Videos X X X Microsites X X  X eNewsletters X X Online Display Ads Driving Traffic to Client Site X Surveys X X White Papers X Blogs X X Webcasts Lead Generation Branding / Product Awareness
LEADERBOARD SKYSCRAPER ONLINE DISPLAY ADS BOOMBOX
eNewsletters Daily Weekly Monthly Advertorial Editorial
Blogs
Webcasts
Video
Why Integrated Approach?
Communication Methods Used Vary  Throughout the Buying Process
Audience Comparison Magazine/eNewsletter Combined Total Reach = 170,698 Unique eNewsletter Circulation 30,698 Unique Magazine Circulation 109,920 Magazine Total Circulation 140,000 eNewsletter Total Circulation 60,778 Common Magazine/eNewsletter Circulation 30,080

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