-Plan an in-person meeting with policy makers -Execute a successful meeting with policy makers -Get your message to policy makers when you can't meet in person—an outside-in approach May 10, 2017

1. Effective Advocating & Lobbying
Your Elected Officials
May 10, 2017

2. • Represent over 200,000 businesses in 40 states.
• Over 80 business organizations are members.
• Over 130 companies are members.
• Advocate at federal level in Washington, DC.
• Advocate in state capitals.
• Place Op-eds and Policy Statements in media.
• Have Biz leaders be spokes to media on issues.
• Bring Biz leaders to DC to testify & lobby Congress & Administration.
ASBC’s Reach/Capabilities
asbcouncil.org/webinars

3. ASBC’s Reach/Capabilities
asbcouncil.org/webinars
JULIA WATTS, ASSOCIATE DIRECTOR OF CAMPAIGNS, ASBC
Julia Watts is the associate director of policy and campaigns for the
American Sustainable Business Council. She leads business organizing
efforts and directs the High Road Workplace Project, an effort championing
responsible workplace policy. Previously she managed organization-wide
advocacy efforts and provided policy expertise on issues related to the
health of the nonprofit sector for the nation’s largest network of human
services providers. Watts is an AmeriCorps alumna. She holds a master’s
degree in public administration from the George Washington University and
a bachelor’s degree in political science from the University of North
Carolina at Chapel Hill.
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4. • Business leaders most credible voice
• Responsible businesses essential to the debate
• If you’re not at the table, you’re on the menu
WHY BE AN ADVOCATE
asbcouncil.org/webinars

5. • Sequence of an effective lobby visit
• One process, any office
HOW TO DO A LOBBY VISIT
asbcouncil.org/webinars

6. • What do you hope to accomplish with the meeting?
• What is your “ask” of the policymaker/staffer?
• Identify which officeholder is most appropriate
SET YOUR OBJECTIVE
asbcouncil.org/webinars

7. • Call or Email your target office
– Typical office has a position called “Scheduler”
• Ask to meet with the Elected Official/Policymaker
– Identify yourself as a constituent (when possible)
– Identify yourself as a business leader
– List the attendees who will be joining you
– Set a date and time
• Meeting with staff is beneficial, too
REQUEST YOUR MEETING
asbcouncil.org/webinars

8. • Think through your “story”
• Research the policymaker’s background
• Prepare facts, background material
• Identify if there is specific piece of legislation/measure/etc.
• Research recent news stories for your issue
• Create a “leave behind” document
• Don’t hog the talking time
PREPARE, PREPARE, PREPARE
asbcouncil.org/webinars

9. • Thank the official
• Set a follow up date for response to your “ask”
• Get a picture – use social media*
• Send a thank you (email/letter)
• Follow up!
AFTER THE MEETING
asbcouncil.org/webinars

10. • Coalitions
• Grassroots
• Validators
OUTSIDE ADVOCACY TECHNIQUES
asbcouncil.org/webinars

11. • Coalitions Letter writing
• Phone calls
• Attend town halls/public events
• Invite officials to visit your business
OUTSIDE ADVOCACY TECHNIQUES
asbcouncil.org/webinars

12. • Social Media
• Earned Media
• Paid Media
• Owned/Internal Media
OUTSIDE ADVOCACY TECHNIQUES
asbcouncil.org/webinars

13. Questions?
OUTSIDE ADVOCACY TECHNIQUES
asbcouncil.org/webinars

14. OUTSIDE ADVOCACY TECHNIQUES
asbcouncil.org/webinars
Working with ASBC
Richard Eidlin, Vice President/Co-founder
reidlin@asbcouncil.org
303-478-0131
Julia Watts, Associate Director, Campaigns
jwatts@asbcouncil.org
202-650-7678