Get Connected! Expanding Your Knowledge & Reach Using Social Media
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Slides presented on November 10, 2012 Tim Noteboom @tnoteboom Mike Pascoe @mpascoe "Physical therapists have access to rapidly expanding sources of information, but they frequently do not have the tools necessary to filter and use information effectively. They also have to meet patient/client expectations on using, sharing, and understanding information. This session will provide helpful tips on using social media to help access and filter quality information, using social media to create your personal branding, and marketing services effectively to your target audience. The talk will give clinically-relevant examples of using Facebook, Twitter & other social media in physical therapy practice."
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Get Connected! Expanding Your Knowledge & Reach Using Social Media
- 3. Mike Pascoe, PhD @mpascoe
- 4. Physical Therapy Program University of Colorado Anschutz Medical Campus
- 5. Image from Thieme Atlas of Anatomy
- 10. “Heath care is changing.” “Share your knowledge.” Amy Hammerich, Outstanding PT Nov 10, 2012
- 13. Facebook Fact & Figures Launched Feb 2004 Ranked #1 by Alexa 1 billion active users (Oct 2012)
- 25. 7/10/2012 #APTACO
- 26. Facebook Pro tips 1. Post photos, URLs (educational)! 2. Don’t post too often (1 per day) 3. High quality logo that is square 4. Enter all clinic information 5. Add many URLs 6. Customize your Page URL 7. Good looking banner image 8. Comment when time allows
- 28. Twitter Fact & Figures Founded March 2006 Ranked #8 by Alexa 500 million registered users (Apr 2012)
- 33. Twitter Understanding the language “@” – mention: a way to reference another user on twitter
- 34. Twitter Understanding the language “#” – hashtag: a way to add context to your tweet
- 35. Twitter Understanding the language “RT” – re-tweet: a way to forward a tweet to others
- 36. Twitter Pro tips 1. Post photos, links 2. Don’t post too often 3. High quality logo that is square 4. Complete you bio 5. URL to your website 6. Encourage patients to follow and mention you in tweets 7. Do not cross post to facebook 8. Reply when time allows
- 38. Yelp Fact & Figures Founded Oct 2004 71 million monthly unique visitors (Jan 2012)
- 45. Yelp Pro tips 1. Post photos! 2. Enter all clinic information 3. Encourage patients to review your clinic 4. Post signage about your yelp account 5. Intervene with those that post poor reviews
- 48. Take away messages Calls to action, next steps • 66% of people (your prospective patients) on the internet have a social media account • Social media will foster development of relationships with those in your community • A whole generation is relying on peer testimonials when deciding what to buy, where to eat, where to get therapy (?) • Creating social media accounts will improve your search engine position • Give this a try on your own, ask for help if needed, look to other examples for inspiration
- 49. Slide Handouts Social media style!