Running a successful business requires a thorough analysis of the work, sales, and financial results. And it can’t be done without tracking relevant business metrics. Business metrics, also called KPIs (key performance indicators) display a measurable value that shows the progress of a company’s business goals. Here's how the business behind the metrics is your business from Copper's CEO Dennis Fois.

1. The business
behind the metrics
is your business.
COPPER x APPEALIE

2. #1
COPPER x APPEALIE
Product Market fit
& Go-To-Market fit
are interdependent.

3. #2
COPPER x APPEALIE
Have real people
processes.

4. COPPER x APPEALIE
Org structure evolution Q3 → Q2 2020
VP
Engineering
CRO
Revenue
Leadership
Growth Marketing Sales CS Partner
Ops
INTEGRATED GO-TO-MARKET TEAM
CCO
CEO
EA
VP
Product
CFO
GC /
Compliance
CHRO

5. #3
COPPER x APPEALIE
Everyone is in Sales
Customer Success.

6. #4
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Set goals at
Company &
Team levels.

7. NO PROGRESS DELIVERED

8. #5
COPPER x APPEALIE
Every leader
provides a forecast,
weekly to each
other.

9. *FORECAST

10. #6
COPPER x APPEALIE
Communicate,
Communicate,
Communicate.

11. COPPER x APPEALIE
Operating Cadence Checklist
Simplify,
Focus on execution,
Accountability
→ Weekly Estaff (Scorecard, Metrics)
→ Extended Leadership team weekly
after eStaff - OKRs
→ Weekly all company playback - 30 min.
→ Weekly CEO Email
→ Monthly All hands
→ Quarterly QBR
→ Board - Monthly Flash, Mid Q Call,
Quarterly Meeting

13. COPPER x APPEALIE
On Culture,
authenticity
trumps all.
#7

14. COPPER x APPEALIE
Focus on the inputs.
→ Leading vs lagging indicators
→ Customer first
→ Lead with vulnerability
→ Do the right thing, make things the right way

15. THAT’S A WRAP
Thank You.
linkedin.com/in/dennisfois/
copper.com