The document introduces the Cloudprinter API platform, which enables customers to submit print jobs through their API for local printing and shipping worldwide. It discusses how the printing industry has traditionally focused on physical production over IT and digital processes. The Cloudprinter API aims to connect this legacy industry to the online world by providing APIs for automated quotation, order submission, production updates, and local printing. This allows print buyers to integrate once with the Cloudprinter API for access to their global print network of over 150 partners.

1. The API Mindset for the
printing industry
Martijn Eier – CEO
Cloudprinter.com

2. Introducing #APImindset to the Print World
Connecting a legacy industry to the online
world via APIs

3. The Global Print API for Local Printing
Cloudprinter.com enables customers to send any print job to our
Print API for local printing & shipping in almost any country in the
world.
• Founded in 2015
• Offices in Denmark, The Netherlands and Ukraine
• Leading Global Print API provider
• Privately owned

4. • Investments are done in production not in automation and IT
• Quotation is done manually or by fixed pricing sheets
• Black hole from the moment of ordering till the shipping notification
• Common print order submission is still FTP, Email, web form and WeTransfer
Before we talk about APIs
Printing is a traditional industry with legacy IT
and focus on Atoms not on Bits

5. • Online web2print E-Commerce providers and personalized print solutions are
driving print volume
• Publishers are switching from litho and short-run to POD to monetize their
backlog catalogue on Amazon etc.
• End-customers are demanding fast and free, or cheap, delivery
• Economies of scale in print sourcing to few key partners is conflicting with the
need of the markets
• Start-ups are in need of clear documentation and SDKs
Worldwide print industry trends

6. • Automation
• Integration
• Live quotation
• Local printing
• Realtime production & shipping
notifications
The needs of Print Buyers

7. • One single integration to a global print network for all
print buyers across the world
• Lower shipping costs and shorter transit times
• Reduce CO2 emissions by printing locally
• One single integration for all print service providers
to thousands of print buyers around the world
Our Solution: The Global Print API

8. Print Buyers
Submit Print Orders
Real-time Product & Shipping
pricing
Stay informed with real-time status
updates
Global Print API
The Global Print API Platform
Print Partners
Receive orders
Manage products & pricing
Exchange production & shipping
statusses

9. API First – Applications Second
Client API
CloudCore API for direct integration
• Quotation for products & shipping
• Order submission
• Webhooks for signals
• API key authentication
CloudApps API – Saas Integrations
• SaaS integrations
• OAuth2
Print Partner API
Production API
• Provide pricing and production
options
• Order reception
• API key autenthication
• Exchange production statusses

10. Applications on top of our APIs
CloudCore API CloudApps API Production API
CloudPublish
PHP-SDK

11. What’s in the cloud?
• Custom or automated routing
• Quoting of products & shipping
pricing
• More than 5000 products
preconfigured
• Wide range of product options
• Work In Progress reporting
• Performance KPIs
• Production capabilities

12. Routing with the Print API
• Unified printing, one PDF fits all
• Automatic Smart AI routing
engine
• Custom routing on more than 30
available parameters
• Custom print networks for global
customers

13. Our Global Print network
157 connected Print Partners

14. Our Business model
Non-volume based transparent print
pricing
Customers pay what we get charged for from Print
Partners
SaaS Pricing model: we charge a job fee to our
customers

15. Our Challenges
Speed up Print Partner integration time
Dismiss volume discussions
Product standardization
Awareness of the availability of APIs

16. What’s next?
• Cloudprinter Industry: White label
API platform for E-Commerce and
print providers
• Cloudprinter Express: Enables
print job ordering straight from
Windows and Mac platforms,
without the need to integrate
• Pre-flighting PDFs in the Cloud
• Connected Apps marketplace

17. Thank you!