A Pragmatic Approach to an API Ecosystem Daria Muehlethaler, Head of Competence Center API Ecosystem at Creal

1. A pragmatic approach to an API ecosystem
Daria Mühlethaler
Head API Ecosystem

2. Wealth
Management
Corporate
& SME
Digital
Transformation
Open
Banking
Global Fintech
Top100 Company
International
Presence
> 700
Digital Experts
Globally
> $100m
Revenue,
Strong Growth
> 550
Banks
Trust Us
Award Winner
for Innovative
Solutions
>20 Years of
Experience,
Publicly Listed
Analyst &
Industry
Acknow-
ledgement
User Experience
Seamless & Personalised
Industry
Solutions
Digital Revenue
Generate New Business
Time-to-Market
Go Live in 6 Months
API Economy
Be a Proactive
Part of it
Own Ecosystem
Create & Connect Easily
Orchestration
Compose Your Bank
Retail
Banking
Market Leader in
Digital Banking
Unique DNA Solid Facts CREALOGIX DIGITAL BANKING HUB Trust & Recognition
Pure Play Provider
for the Front End
We Create Digital Leaders
APIdays Paris, 11 December 2019
© CREALOGIX

3. Digital transformation goals
Own ecosystem
Create it easily - build it up
from a client perspective
Time-to-market
Be able to connect
seamlessly with relevant
players within weeks
Customer
convenience
Actively hide complexity
Simplified customer
journeys
With intelligent and proactive
use of data
Customer in control
Allow for a free choice and a
highly personalised offering
Digital revenue streams
Extend value across the
customer journey
APIdays Paris, 11 December 2019
© CREALOGIX

4. Source: CBInsights, 2018
Digital ecosystem
Wallets & Money Transfer
Processing & Payments Infrastructure
Capital Markets & Trading
Crowdfunding
Real Estate Investing
Blockchain
Wealth Management
Personal Finance & Mobile Banking
General Lending & Marketplaces
Personal & Consumer Lending
Business Lending
Mortgage Lending
Credit Score & Analytics
Merchant Services
InsuranceRegulatory & Compliance
Financial Services & Infrastructure
API
API
API
API
API
API
APIdays Paris, 11 December 2019
© CREALOGIX

5. How to build your API ecosystem
Start with existing partners
- Trust
- Existing contracts
- Prooved business model
- Known costs / revenues as a base for a business case
- Adding new value via APIs
Business workflow analysis
- Identify relevant ones from your company’s roadmap
- Work with business domain experts to map use cases
to APIs
- Decide which APIs to build and which to partner with
APIdays Paris, 11 December 2019
© CREALOGIX

6. Fintech collaboration journey
Joint
engagement
Partner
evaluation
contract go live
Further
development
• Identification of
few candidates
• RFI process
• Offering stucture
• Ev. PoC
• Value proposition
• Product / API
adjustments
• Product / API
integration
• Roadmap
• Product
enrichment with
further services
• Next integration
level
APIdays Paris, 11 December 2019
© CREALOGIX
- Review of API
documentation
- High level solution design
- Development against
sandbox or test systems
- Dev teams alignment
- Lifecycle management
- New APIs integration

7. Fintech’s wish list
• Importance of open API with clear specification
and documentation
• Basic implementation possibilities to avoid
security issues
• Possibility to easily access test environment with
sandbox.
• Inbuild features like camera add on or push
notification or/and SDK
• Example implementations of available plugins
and APIs
• Single Sign On between online Banking and
external applications
APIdays Paris, 11 December 2019
© CREALOGIX

8. Where the journey goes
APIdays Paris, 11 December 2019
© CREALOGIX
IN THE PSD2 / OPEN BANKING FUTURE
Customers
TODAY
BANK
Online Banking
3rd Party Fintech Tech
API Platform
3rd Party Fintech Tech
API Platform
Orchestration Platform