apidays LIVE Australia 2021 - Accelerating Digital September 15 & 16, 2021 Monetizing on Data-led Customer Actions in the API Economy Anna Gong, CEO & Founder at Perx Technologies

1. Engagement Redefined.
Platform
Marketing
Lifestyle
Monetizing
on customer actions in the
API Economy

2. Today’s Flow
Evolution of
CX
Led by Data & Powered by
APIs
Monetizing on
API-led Customer Data
The Proof

3. Evolving from
Transient & Transactional to Meaningful Relationships
DATA DRIVEN
MOBILE-FIRST ERA
powered by APIs
2000s 2010s 2016+
1980s 90s
&
Loyalty Solutions Run Like an ERP
by Finance & Ops
AdTech/DMPs/Vanity
Metrics and Coalitions
Unengaging Digital Loyalty
Programs & CDPs
Lifestyle Super Apps,
Fintechs,
& Marketplaces

4. All Trends point to
Consumer Data

5. New York
JULY
Australia
SEPTEMBER
Singapore
APRIL
Helsinki & North
MARCH
Paris
DECEMBER
London
OCTOBER
Jakarta
FEBRUARY
Hong Kong
AUGUST
JUNE
India
MAY
Check out our API Conferences here
50+ events since 2012, 14 countries, 2,000+ speakers, 50,000+ attendees,
300k+ online community
Want to talk at one of our conferences?
Apply to speak here

6. Mobile-First,
FinTechs & Super
Apps
Creating extreme competition across
industries.
Banks/
Fintechs
Retailers
Super
Apps
E-commerce
Insurers/
InsurTechs
Telcos
4.3 B
Vying for
Customer data
& e-wallets

7. Note: Sample benchmark of mobile first culture and activities can be in various sequential order depending on geographies
and culture
Monetizing Your Customer’s
Lifestyle Behavior
MORNING AFTERNOON EVENING NIGHT WEEKEND
Actions/
Activities of
Customers
Exercise/ Fitness
Breakfast/ Tea/ Coffee
Commute to Office/
Meetings
Bills/ Invoices Checking
Lunch
Online Shopping
Coffee Break
Dinner
Party with friends/ Fitness
Family Activities
Karaoke/ Pub
Midnight Supper
Cinema/ Concert
Spa/ Beauty center
Picnic/ Outings
Check & Optimize
Wealth (loan etc.)
Fitness
Breakfast, Lunch,
Dinner
Meet Friends,
Shopping,
Outdoor Sports
Family Activity
Karaoke, Pub
Travel & Stay
Cinema, Concerts
App Usage/
Transactions,
etc.
Book Car Ride
Buy breakfast, tea/ coffee
Transfer money to Gym
via bank acct
Pay electric bills, repay
loans, etc.
Order lunch, dinner for
family
Online shopping with
great discounts
Order food delivery (any
time)
Buy cinema ticket with
special offer
Transfer money to
Karaoke to book slot
Buy insurance protection
Repay loan installment
Transaction for travel booking
Transaction for savings & investments
Daily

8. Banks
Retailers Digital
Natives
E-commerce
Telcos
Acquisition > Activation > Engagement > Retention > Growth > CLTV
POS CRM
ERP

9. Data driven Decisioning led by APIs
Enabling
Instant Gratification
Analyzing
In-app
Transactions
Integrating
MarTech Stack
Measuring
Journey
Milestones
Enhancing
Customer
Experience
Understanding
Customer
Touchpoints Measuring
Brand-Customer
Interactions

10. Innovating beyond your core &
Monetize on Consumer Data

11. Examples of Business
Objectives
WHAT WE SOLVE?
Banks &
FinTechs
Telcos &
MVNOs
Large
Retailers
Insurers &
InsurTechs
Drive card/wallet
spend
Engage & Grow MAU
Increase in-app
transactions
Increase BNPL adoption & debt
collection rate
Stand Up Marketplace &
Reward customers instantly
Improve
ARPU
Increase
customer
LTV
Reduce contract
renewal churn
Increase
basket size
Increase footfall at
your stores
Incentivize
repeat sales
Instantly reward customer
behavior (health/wealth)
Cross-sell/Upsell
policies based on
data
Boost referral
program outcomes
Reward customer
feedback
Drive digital footfall
during a sale

12. Amazon
spent
years to build
the technology
backbone that powers
their present-day
marketplace
15
It now takes
MINS to HOURS
to standup an
M-Commerce
Ecosystem.
Powered by
RESTful APIs
Thanks
to APIs
powered by
via
in-app
Dynamic
Engagements
Marketplace
powered by
Travel
Retail
F&B
Utilities
Banking
Cinema
Wellness
Telco
Bank
Retail
Insurer E-Com
Promote,
Cross-sell &
Upsell Products
& Services
Enterprise
Core
Shopping

13. Impact
Dashboard
• Configurable Charts, Reporting
& Dashboards
• Advanced Analytics
Loyalty
Management
• Dynamic Rule-Based
Loyalty Mgmt.
• Advanced loyalty.
Campaign
Management
• Campaign Creation & Mgmt.
• Advanced Rules Engine
Gamification
• Gesture based
• Advanced gamification
Rewards
• Rewards Creation & Mgmt.
• Rewards Marketplace
Merchant
• Self-Service Portal to manage
rewards, campaigns & analytics
• Configurable Approval
Workflows
Rules Engine
• Configurable Omni-channel
Event Triggers
• Rule-based Journey Builder
Perx Lifestyle Marketing Platform

14. Core Business Systems
Payments/Banking
Billing/OSS/BSS
Customer Data
CRM/CDP/Loyalty &
Rewards Programs
Past Rewards
and Campaigns
PERX Lifestyle
Marketing Platform
Online or Offline
Merchants
Social Media Mgmt Tools
Buffer, Hootsuite, Facebook Ad Mgr
Content Mgmt Tools
Adobe Experience Manager, Drupal
SMS/Email Automation Tools
MailChimp, Send Grid, Twilio, SendinBlue
Digital Rewards &
Fulfillment
Real-time
Redemption
data feed
Your Existing
MarTech Stack
Customer Data Mgmt| Audience Targeting | Gamified Campaigns |
Digital Rewards | Dynamic Loyalty | Merchant Mgmt | Advanced
Rules Engine
powered by
Real-Time
Engagement
Dashboard
Marketing Automation Suites
HubSpot, Marketo, Salesforce Marketing Cloud
Demand Side Platform
DoubleClick, MediaMath, TubeMogul
Progressive Web App/Microsite
Perx
Mobile App
Perx
Enhancing Your MarTech Stack to Drive Revenue
Dynamic Last-mile Customer Engagement & Fulfilment Flow

15. Case Studies

16. In Response to the Super App Phenomenon Powered by
RESTful APIs
Stood up a digital
shopfront for
2100+
Brands
resulting
in over
67M
In-app customer
interactions
each month
Largest Telco
in Malaysia

17. Customer Acquisition
Increased by 11%
Customer Retention
Improved by 6%
Monthly Active Users
Increased by 27%
Net Promoter Score
Improved by 7 points
# of rewards
issued since
launch
1 Million
and counting
+
Leading SEA Telco + Perx
Powered by
RESTful APIs

18. Drove transactions Worth
$258M
in 2019
$34M
First 60 days of 2020
&
7th Largest Global Bank + Perx
drove over
500k
Customer actions
Powered by Perx’s Dynamic
Mobile-first Engagements
acquired
225%
Unique customers
Powered by
RESTful APIs

19. 1.1M
Total
Customer
Actions
25x
Telco’s
Return On
Investment
670k+
Customer Actions
that Drove
Revenue
Total Revenue
Generated
Leading
Telco in
Asia
From just
$1.3M
In 100 days
Campaigns
four
Imagine
Revenue Impact
when you Gamify
All your Customer
Engagements
NOW
THIS
Powered by
RESTful APIs

20. Now, lets look at something cool
Our APIs in Action

21. API + Perx Lifestyle Marketing Platform
Super
charges Acquisition > Activation > Engagement > Retention> Growth> CLV
1 gamified campaign
10,000 rewards
750,000 target audience
Set to run for 24 hours
BUT, ended in 5 mins
2000
requests per
second

23. Q & A

24. Lifestyle
Marketing
Engagement
Redefined.

25. New York
JULY
Australia
SEPTEMBER
Singapore
APRIL
Helsinki & North
MARCH
Paris
DECEMBER
London
OCTOBER
Jakarta
FEBRUARY
Hong Kong
AUGUST
JUNE
India
MAY
Check out our API Conferences here
50+ events since 2012, 14 countries, 2,000+ speakers, 50,000+ attendees,
300k+ online community
Want to talk at one of our conferences?
Apply to speak here