apidays LIVE Australia 2021 - Accelerating Digital September 15 & 16, 2021 Designing Embedded Platforms: Lessons from Industry Success & Failure Jeremy Glassenberg, Product Lead, APIs at Docusign

1. Embedded Integration Platforms
(iFrames and Beyond)

2. About me
Founder of the Box developer platform
Early writer for ProgrammableWeb
Managed these platforms
Mentor, advisor, consultant for other developer platforms

3. API Obsession

4. But something was forgotten

5. New York
JULY
Australia
SEPTEMBER
Singapore
APRIL
Helsinki & North
MARCH
Paris
DECEMBER
London
OCTOBER
Jakarta
FEBRUARY
Hong Kong
AUGUST
JUNE
India
MAY
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6. A lot was forgotten

7. If you build it, they will come
Really? I mean, really?

8. When thinking of the user...

9. Success!

10. What have we learned so far?
Don’t plop iframes where they look cool
Have real use cases

11. HAVE USERS!

12. Thinking outside the iFrame: new options
iFrames
● Free and Flexible
● Security, UX, and performance nightmare
Cards
● Safe and SEcure
● Visually Consistent
● Development Nightmare
Triggers
● Fitting in more places
● Solidify integration workflows
● Complement other features

13. More about iFrames
Free and open With Consequences

14. What to know about cards

15. Combining Technologies

16. Triggers

17. Usability Matters To All Customers
User Experience Developer Experience

18. Embed + APIs

19. & API libraries

20. One-Up: UI Components

21. Dev Experience: Manifests vs Dev UI

22. Brownie Points: Code Hosting

23. Brownie Points: Apps with APIs

24. Brownie Points: Your own Markup Language

25. Security

26. Security: Alleviation for iFrames
allow-forms
allow-popups
allow-pointer-lock
allow-same-origin
allow-scripts
allow-top-navigation
<iframe sandbox="allow-same-origin
allow-scripts allow-popups allow-forms"

27. Security: Watch your Scopes!

28. Looking Forward: AMP?
Mobile-friendly
Safer than iFrame
Not sh^&%y like cards

29. Looking Forward: Standards?
“We’re Still Experimenting”
- Every Manager of an Embed Platform

30. Keep Dreamin!

31. Appendix

32. Embedded APIs
Scope limitations (gdrive, Box)
Special APIs (Trello, G Docs)

33. Business secrets
Manage a blog regardless of whether people read it
Forums before you’re popular is a really bad idea.
Same with developer events
Hackathons are great! For recruiting
https://www.smartrecruiters.com/blog/4-new-types-of-hackathon-recruiting-strategies/

34. Side note: PM for integrations
This took 11 tries.
3 worked.
1 was usable.
And you don’t want to know how it actually worked.

35. New York
JULY
Australia
SEPTEMBER
Singapore
APRIL
Helsinki & North
MARCH
Paris
DECEMBER
London
OCTOBER
Jakarta
FEBRUARY
Hong Kong
AUGUST
JUNE
India
MAY
Check out our API Conferences here
50+ events since 2012, 14 countries, 2,000+ speakers, 50,000+ attendees,
300k+ online community
Want to talk at one of our conferences?
Apply to speak here