3. Get What You Need from Each Other
PlatformProducers Consumers
SUPPLY
Products
Services
Data
Skills
Money
Property
News
Content
Apps
DEMAND
Individuals
Big Orgs
Small Orgs
Governments
Machines
Asset light
Nearly-zero marginal costs
Network effects
Source: NewGrowthPlaybook.com
4.
5. Trainers (T) Gym (G) Users (U)
Reinventing the Gym as a Platform (B2C)
@MarcoTorreg
6. Gym
(Intermediary)
Trainer
(Supply)
G hires T at his/her rate
G rents out T at employee
rate + project costs
Bypassing Risk
Pipeline Model (Subcontracting)
Linear, centralised and one-way value creation. No network effect.
@MarcoTorreg
User
(Demand)
7.
8.
9. U sets terms
+ budget, and pays T
T accepts terms (no bidding)
on the basis of his/her rates
Transitional Model (Concierge)
G charges U a service
fee for the matching
Value creation is decentralised, usually manual matching. Minimum network effect.
@MarcoTorreg
Gym
(Facilitator)
Trainer
(Supply)
User
(Demand)
10.
11.
12. U sets terms + budget
T bids on the basis of his/her rates
G releases money to T
with a 5-20% commission
2-Sided Platform Model (Commission)
G collects the T fee from U
without commission
Value creation is decentralised, and continuous. Network effect kicks in.
@MarcoTorreg
Gym
(Enabler)
Trainer
(Supply)
User
(Demand)
13.
14.
15. U sets terms + budget
T bids on the basis of his/her rates
G releases money to T
with a 5-20% commission
Multi-Sided Platform Model (Commission)
G collects the T fee from
U without commission
Value creation is decentralised, and continuous. Network effect kicks in.
@MarcoTorreg
Gym
(Orchestrator)
Trainer
(Supply)
User
(Demand)
Gym Equip.
Supplier
Gym Equip.
Supplier
Gym Equip.
Supplier
GS lease equip.
to T at no cost
G releases
money to GS
with a 5-20%
commission
16.
17.
18. G collects from U a monthly / yearly fee
based on frequency of use or services desired
G releases money to T,
without a commission
U searches for T by skill, location, portfolio
(within the limits of the subscription plan)
T bids on the basis of his/her rates
Advanced Platform Model (Subscription)
Value creation is decentralised, and continuous. Network effect scales up.
@MarcoTorreg
Gym
(Enabler)
Trainer
(Supply)
User
(Demand)
36. Takeaways: Pipes Vs Platforms
Ecosystem is the new supply chain
Network effect is the new economy of scale
Data is the new currency
Community management is the new customer service
Trust and reputation are the new quality control
User experience is the new sales funnel
Engagement is the new loyalty program
Escrows are the new payment systems
Algorithms are the new decision makers
Adapted from: The Platform Manifesto, Sangeet Paul Choudary
40. Sign up to our Executive Education Sessions, available from 3 hours to 3 days
Dig Deeper into Platformania
Platform Design
Platform Launch
Platform Monetization & Pricing
Growth Hacks
Third Party Integrations & APIs
Platform Building Software
Public Policies
Platform Funding
Platform Internationalisation
New Platforms (Blockchain)